Personal Information
Organization / Workplace
Sweden Sweden
Occupation
Snäll digital strateg på Esatto
Industry
Technology / Software / Internet
Website
www.matsbjork.se
About
Mats Björk is a senior digital strategist and has more than 20 years experience of development in the digital context.
Works at the full service digital firm Esatto. Consults on digital transformation, digital strategy and service design.
Focus areas / Speaker topics;
* Gamification, UX and user/customer/player journeys
* Our digital future
* Digital transformation
* Innovation
* Public Sector Information (PSI), open data and APIs
Has special interests in open knowledge, sustainability, design thinking, motivation and agile principles. This is topped off with an unhealthy enthusiasm for binary stuff and computer games.
Tags
gamification
spelifiering
sundsvall
open data
öppna data
api
human centered design
motivation
open knowledge
psi
psi directive
games
ux
dataföreningen
sogeti
mashup
interaktionsdeisgn
engagemangsdesign
autonomy
relatedness
loyalty
intrinsic vs extrinsic motivation
pirate metrics
purpose
growth hacking
mastery
framgång
tips
knowledge
kunskap
drivkrafter
kattklipp
lärande
learning
fun
education
futurism
linked data
game development
entreprenörskap
starion tactics
digital
patrik hansson
spelutveckling
corn crow games
startup
okfn
miljö
verksamhetsutveckling
air industry
ckan
data
engagement
open content
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