Joy Joseph

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8 SlideShares 11 Followers 2 Followings

attribution modeling programmatic advertising consumer advertising segmentation marketing predictive modeling media analytics randomized experiments advertising measurement multi touch unified marketing analytics marketing mix mdoeling digital media branding media marketing-mix marketing strategy marketing and advertising digital marketing analytics journey mix demand planning price competition long-term pricing effects price elasticity pricing strategy

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Iri cpg summit 2010 dynamic price sensitivity measurement

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Measuring the “carryover” effects of pricing

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attribution modeling programmatic advertising consumer advertising segmentation marketing predictive modeling media analytics randomized experiments advertising measurement multi touch unified marketing analytics marketing mix mdoeling digital media branding media marketing-mix marketing strategy marketing and advertising digital marketing analytics journey mix demand planning price competition long-term pricing effects price elasticity pricing strategy

See more