LO - The Swedish Trade Union Confederation

Stockholm Sweden

I'm currently working as Director of digital strategy at LO, The Swedish Trade Union Confederation. I have a unique experience in combining traditional media and press related work with social media in two national election campaigns and one EU-parliamentary election campaign. Most notable I was responsible for the Swedish Social Democratic party's commitment to advocacy in social media during the election campaigns of 2006 and 2010. During this period I built and organized the Swedish blog network Netroots. 2011-2013 I held the position as the head of digital media at Unionen, the world's largest white-collar trade union. My crisis management and media relations skills was put to the ...