Personal Information
Occupation
VP, Marketing, eCRM and Customer Experience
Website
www.banafshehghassemi.com
About
•VP of Customer Experience & eCRM at the American Red Cross (ARC) with 16 years of executive roles in the high tech sector leading brands in achieving their bottom-line objectives through customer-centric business design.
•Pioneered successful approaches in integration of customer experience strategies with emerging technologies to deliver differentiated brand experiences.
•Sought after speaker & subject matter expert on the conference circuit, expert panels & trade media (see recent samples below).
•Frequent advisor to nonprofit & for-profit organizations on customer centric business and technology transformation and to technology providers and startups on
Tags
customer experience
customer experience management
customer relationship management
crm
banafsheh ghassemi
social crm
cem
blackbaud conference 2012
customer centric
customer centricity
bbcon
social media
marketing
multichannel marketing
sentiment analysis
sentiment analysis symposium
voice of the customer
crm evolution 2012
change management
crm 2.0
new york
crm evolution conference 2012
crm strategy
See more
Presentations
(3)Likes
(6)Social Media and Non-Profits: Networking for a Cause
Social Media Today
•
12 years ago
4sq + SCRM
Stefano Mizzella
•
13 years ago
Overview Of CRM
Elijah Ezendu
•
14 years ago
50 Social Media Tactics for Nonprofits
Chad Norman
•
14 years ago
7 Steps to Customer Loyalty: A Cult Branding Guide
The Cult Branding Company
•
15 years ago
SOCIAL CRM
Daitona Carter
•
14 years ago
Personal Information
Occupation
VP, Marketing, eCRM and Customer Experience
Website
www.banafshehghassemi.com
About
•VP of Customer Experience & eCRM at the American Red Cross (ARC) with 16 years of executive roles in the high tech sector leading brands in achieving their bottom-line objectives through customer-centric business design.
•Pioneered successful approaches in integration of customer experience strategies with emerging technologies to deliver differentiated brand experiences.
•Sought after speaker & subject matter expert on the conference circuit, expert panels & trade media (see recent samples below).
•Frequent advisor to nonprofit & for-profit organizations on customer centric business and technology transformation and to technology providers and startups on
Tags
customer experience
customer experience management
customer relationship management
crm
banafsheh ghassemi
social crm
cem
blackbaud conference 2012
customer centric
customer centricity
bbcon
social media
marketing
multichannel marketing
sentiment analysis
sentiment analysis symposium
voice of the customer
crm evolution 2012
change management
crm 2.0
new york
crm evolution conference 2012
crm strategy
See more