Personal Information
Organization / Workplace
Bogotá D.C. Area, Colombia Colombia
Occupation
Head of Strategy at Ogilvy/ Creative Strategist, I work hard to make things simple.
Industry
Advertising / Marketing / PR
About
As kid one of my first passions was to race homing pigeons with my Dad and Grand-Dad. Five to eight hours a day spend with the birds trained me in the art of observation: descifre needs and tensions through behavior of the individual and the group.
I could say my first strategy targeted pigeons, change their behavior to make them better athletes, eat better, train better and race better.
Difficult times in my country forced me to leave my winning Pigeons behind and start my own race to see the world, Colombia, Germany, Mexico and Costa Rica are places I call home.
Since my communication design studies in Darmstadt I have gained 15 years of international experience, working in some of ...
Tags
planning
alvaro melendez
ogilvy
creativity
nogma
data
big data
segmentacion
kotex
estratégia
storytelling
marketing
strategic planning
marketing and advertising
planeacion
archetypes
arquétipos
segmentation
creatividad
purpose
itsnotmyperiod
dove
coca cola
big ideal
artificial intelligence
mindmapping
digital
puerto rico
sme
brain
google
brother
dissecting the cow
adam cheyer
people powered innovation
booker
ai
bryan johnson
historias
inteligencia articial
claro
12historias
bogota
mercadeo
brainstorming
talent
thinking
critical thinking
mind
mind mapping
workflow
maslow's hierarchy of needs
hofstede
culture
See more
Presentations
(7)Likes
(2)Sector infraestructura de hoteleria y turismo 2016
ProColombia
•
8 years ago
Conversations About the Future of Advertising, #1 with: Jan Leth, Ogilvy & Mather (Feb 4, 2008)
Tim Brunelle
•
16 years ago
Personal Information
Organization / Workplace
Bogotá D.C. Area, Colombia Colombia
Occupation
Head of Strategy at Ogilvy/ Creative Strategist, I work hard to make things simple.
Industry
Advertising / Marketing / PR
About
As kid one of my first passions was to race homing pigeons with my Dad and Grand-Dad. Five to eight hours a day spend with the birds trained me in the art of observation: descifre needs and tensions through behavior of the individual and the group.
I could say my first strategy targeted pigeons, change their behavior to make them better athletes, eat better, train better and race better.
Difficult times in my country forced me to leave my winning Pigeons behind and start my own race to see the world, Colombia, Germany, Mexico and Costa Rica are places I call home.
Since my communication design studies in Darmstadt I have gained 15 years of international experience, working in some of ...
Tags
planning
alvaro melendez
ogilvy
creativity
nogma
data
big data
segmentacion
kotex
estratégia
storytelling
marketing
strategic planning
marketing and advertising
planeacion
archetypes
arquétipos
segmentation
creatividad
purpose
itsnotmyperiod
dove
coca cola
big ideal
artificial intelligence
mindmapping
digital
puerto rico
sme
brain
google
brother
dissecting the cow
adam cheyer
people powered innovation
booker
ai
bryan johnson
historias
inteligencia articial
claro
12historias
bogota
mercadeo
brainstorming
talent
thinking
critical thinking
mind
mind mapping
workflow
maslow's hierarchy of needs
hofstede
culture
See more