Personal Information
Organization / Workplace
Alexandria, VA United States
Industry
Advertising / Marketing / PR
Website
www.marketinggeneral.com
About
Tony Rossell serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). He also launched the annual Membership Marketing Benchmarking Report.
Mr. Rossell developed the concept he calls the “Membership Lifecycle”. The lifecycle begins with awareness. Increased awareness facilitates new member recruitment. Engagement strengthens member ties and improves renewal. Finally, reinstatement seeks to restore relationships with members and completes the cycle.
Tags
membership
membership marketing
membership recruitment
membership retention
membership development
asae
association marketing
association
marketing
tony rossell
membership acquisition
membership renewal
retention
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mgi
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membership dues
marketing strategy
tiered membership
group membership
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membership models
membership renewals
amcham
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membership research
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acquisition
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engagement
lifetime
renewal
value
rate
average
tenure
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analysis
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general
tony
rossell
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See more
Presentations
(21)Likes
(7)Marketing Membership In Good Times And Bad
eschonher
•
14 years ago
2012 Membership Marketing Benchmarking Report
Tony Rossell
•
11 years ago
Ten Tips For Membership Marketing In Todays Economy
mgislides
•
14 years ago
Stupid Things Nonprofit Marketers Can Stop Doing
Kivi Leroux Miller
•
10 years ago
Am Cham Worldwide Executive Directors Conference
guestf2d62c2
•
15 years ago
MGI Association Forum Research presentation
lindachreno
•
11 years ago
Improve Membership Marketing Results One Test at a Time
Tony Rossell
•
14 years ago
Personal Information
Organization / Workplace
Alexandria, VA United States
Industry
Advertising / Marketing / PR
Website
www.marketinggeneral.com
About
Tony Rossell serves as the senior vice president of Marketing General, Inc., in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). He also launched the annual Membership Marketing Benchmarking Report.
Mr. Rossell developed the concept he calls the “Membership Lifecycle”. The lifecycle begins with awareness. Increased awareness facilitates new member recruitment. Engagement strengthens member ties and improves renewal. Finally, reinstatement seeks to restore relationships with members and completes the cycle.
Tags
membership
membership marketing
membership recruitment
membership retention
membership development
asae
association marketing
association
marketing
tony rossell
membership acquisition
membership renewal
retention
associations
mgi
product line extension
marketing general
membership engagmeent
membership lifecycle
membership marketing benchmarking report
marketing plan
membership engagement
membership dues
marketing strategy
tiered membership
group membership
membership growth
membership models
membership renewals
amcham
membership reinstatement
lifecycle
member engagement
membership research
membership benchmarking
acquisition
life
cycle
engagement
lifetime
renewal
value
rate
average
tenure
steady
state
analysis
dues
increase
general
tony
rossell
center
See more