Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Research and Design Principal at ustwo
Industry
Technology / Software / Internet
Website
www.hollielubbock.com
About
Hollie is the research & design principal at ustwo. She focuses on helping clients create products and services that excite audiences and drive engagement. Over the last 15 years, she has worked in the luxury, culture, publishing & tech sectors, collaborating closely with clients to bring a research-driven design approach for a wide range of digital products, from large-scale collections systems to small innovative app projects.
She mentored early-stage startups on UX and research as part of the Google Launchpad program and junior UX designers through UXPA and regularly speaks at conferences on topics such as user research, trends, ethics and using data to inform your product strategy.
Tags
ux
design
trends
wide data
thick data
user research
user experience
design for good
research
data and design
big data
content strategy
data
personalisation
team
case study
culture
feedback
teamwork
conflict
competitor analysis
experience expectation
trend forecasting
design with data
quantitative and qualitative
futurology
2020
future thinking
future
design fiction
design ethics
ethics
techforgood
social good
experiment
experience
virtual reality
vr
#future of work
#humanity centred
#human centred
#fjord
#social change
#itsuptous
#future
#ethics
#artificial intelligence
#ai
fjord
stratadata
forecasting
ethnography
design research
big
fashion luxury
recommendations
content marketing
strategy
storytelling
story
measurement
open data
cx
experience design
openfestbg
openfest
web design and development
mlp
mvp
design thinking
startup
ui
startupbg
design artschool webdesign informationdesign
design developer development agile waterfall
design opendata openfest openfestbg data musuems
design opendata codefrontio codefront2014 data mus
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