Coca Cola Branding Guides New Product Launch - Market Research Report

1. Intro
Coca-Cola has grown to one of the world’s biggest and most successful
companies.
The Coca-Cola Company is a multinational beverage corporation in the U.S.A. It
is engaged in the manufacturing, marketing, retailing of syrups and non-
alcoholic beverage concentrates.
It works in a franchised distribution system. Consistency and its practical and
dynamic marketing strategies are the secrets of the success and limelight that
the company enjoyed.

2. Sprite Tea Fresh (New Product)
• 1."Sprite Tea Fresh” is a bottled fresh beverage which is the only
product in the market
• 2. It has a green base with fruit flavors such as orange and strawberry.
• 3. Presenting itself as a an unusual drink in the market it will change
the consumer experience of the tea drinkers

3. Target Market
• 1. The target market is the young generation who are always busy
meeting their daily life requirements and do not have time to prepare
tea for themselves
•
2. The market strategy will be concentrated not for young only but for
anyone who consume drink
•

4. Marketing Strategy & Channels
• We have to consider many elements when designing the marketing
strategy—these strategies related to each other in such a way that
they meet the company's goals.
• Coca-Cola target every customer in the market, but its main focus is
age, family size, income.
• We will Use all channels to promote and market the product

5. Social media (Owned Channel)
• With the advancements in technology, social media has now become
a significant role in Coca-Cola’s marketing strategy.
• Social media marketing includes platforms like email marketing, SEO,
content marketing, etc. With a proper strategic approach, companies
can reach a wide number of audiences on social media platforms.

6. Sponsorships (Earned Media)
• Sponsorships are one of the most widely used methods to attract
most customers. Coca-Cola is also one of those well-recognized
brands for its sponsorships
• Coca-Cola provides world-wide sponsorships for organizations like the
Olympics, FIFA, NBA, and also television shows like American Idol.
• Such sponsorships actually help companies gain more customers.

7. Organic Search (Owned Channel)
• Organic search is one of the pillars of the entire internet. In all, 68% of
online experiences begin with a search engine
• we will create blog posts about topics relevant to our product. At the
same time, we try to target topics that offer search traffic potential
and are within our capability to rank.
• This way, when people Google things related to Tea , Sprite , Drinks
etc, we can naturally feature our product.

8. Video Ads (Paid)
• Video can boost conversions, improve ROI, reach new audiences, and
help you build relationships with current customers.
• In the age of TikTok, many social media brands are promoting content
creators who make short-form video content that encourages viewers
to stay on the app longer.
• This is a great platform and opportunity to target our young audience

9. E-Mail Marketing (Owned)
• In 2023, emails will touch the whopping number of 4.3 billion users, 50% of
the population of the entire world.
• 60% of the customers subscribe to a brand’s email list in order to receive
promotional messages.
• Personalized Email can help usachieve a variety of business goals,
including:
Drive Sales
Boost Brand Awareness
Keep Customers Cngaged