In this talk, I will delve into key facets of successful email marketing, including proven methods to improve email deliverability and increase open rates. I’ll share several strategies for improving open rates, optimizing your campaign for better conversions and the things to avoid in email campaigns. This talk aims to equip attendees with practical tools and strategies to elevate their email marketing efforts, drive engagement, and ultimately boost conversions.

1. INCIDENT
INTERESTING

2. Email Marketing
Essentials: Effective
Strategies for Better
Open Rates and
Conversions

3. 1
Strategies to improve open
rates
2
Techniques for increasing
conversion rates
3 Things you should avoid
What You’ll
Learn

4. Currently, I am working as Chief Product Officer at
Codewing Solutions
In my career, I have interacted with more than
15,000 customers, sent more than 50,000 emails
to customers
Launched more than 250 email campaigns
My all email campaigns average open rate is 32%
and click rates 2%
About Me

5. Email Marketing

6. There are 4 billion daily email users. This number is
expected to climb to 4.6 billion by 2025.
Email Marketing Stats
4 Billion
Users
2022
2025
4.6 Billion
Users
Source: Statista 2021

7. 99% of email users check their inbox every day, with
some checking 20 times a day. 84.3% of consumers
say they check their emails at least once a day.
Email Marketing Stats
Source: OptinMonster, 2020 and Pathwire 2021

8. 64% of small businesses use email marketing to reach
customers.
Email Marketing Stats
Source: Campaign Monitor, 2021

9. 50% of people buy from marketing emails at least
once per month.
Email Marketing Stats
Source: Salecycle, 2022

10. Improving Open Rates
for your email
campaigns

11. Verify your domain SPF, DKIM and DMARC records
Proper DNS Records Setup
1.

12. Why is it important?
helps protect senders and
recipients from spam,
spoofing, and phishing
SPF
verify that no third party
has tampered with data
within an email
DKIM
helps mail administrators prevent
hackers and other attackers from
spoofing their organization and
domain
DMARC

13. Organize your customers into specific groups
2. Customers Segmentation
Based on
Products
Based on
Activities
Based on
Interests
Based on
Customer
Value
Based on
Demography

14. Keep it short and precise
Create a Sense of Urgency or curiosity
Personalize your subject
Ask a Question
Use Actionable Language
3. Engaging Subject Line

15. Some Examples
Last chance, Clark! Are you in for our exclusive gift?
Sense of Urgency
Personalization
Question with actionable language
and curiosity

16. Some Examples
Ready to grow your website traffic, Bruce? Only 5 spots left!
Sense of Urgency
Personalization
Question with actionable language

17. Healthy Email Lists keep your email sender reputation
at a high level.
4. Maintain Healthy Email List
Improved
Deliverability
Higher
Engagement Rates
Reduced
Bounce Rates
Cost-Efficiency

18. Send emails when your customers are most likely to
engage with your email.
5. Optimize Sending Time
1

19. Allows you to have a full control over your domain
reputation and improves deliverability.
6. Get Dedicated IP

20. Example
Healthy Email Lists
Good Sending
Reputation
Optimized Sending
Time
Verifed DNS Records
WordPress Company
Unorganized Email
Lists
Bad Sending
Reputation
Spammy Emails
Unverifed DNS Records
Affiliate Blogger
Shared IP Address

21. Better Deliverability
Better for High Volume
Senders
Isolation from "Bad
Neighbors"
Control Over Reputation
Benefits of Dedicated IP

22. Improving Conversion
Rates for your
email campaigns

23. Introduce your brand, offer high-quality content, avoid
too much promotional content, avoid spammy tactics
and so on.
1. Build Your Brand Trust

24. Every email should offer something of worth to the
recipient to keep your customers engaged.
2. Provide Value

25. Use straightforward language and ensure your main
message is evident and easily understood.
3. Clear and Concise Content

26. Testimonials help to build trust and encourage
recipients to take action.
4. Include Social Proof

27. When consumers feel that they might miss out on a
good deal, they are more likely to make a purchase.
5. Use Urgency or Scarcity

28. A well-timed follow-up can remind subscribers of an
offer or nudge them towards a desired action.
6. Send Follow-up Emails
1 2 3

29. For a few of the customer segments, I have enabled
email automations and it brings lots of conversions
every month.
Real Results

30. Example 1
64% Open Rate
11% Click Rate
Duration: January to July 2023

31. 26% Open Rate
3% Click Rate
Example 2
Duration: January to July 2023

32. 46% Open Rate
6% Click Rate
Example 3
Duration: January to July 2023

33. Things You Should
Avoid in email
campaigns

34. Poor or Misleading Subject Lines

35. Sending Too Many Emails
Poor or Misleading Subject Lines

36. Sending Too Many Emails
Poor or Misleading Subject Lines
Long and Complex Emails

37. Sending Too Many Emails
Poor or Misleading Subject Lines
Long and Complex Emails
Sending without Consent

38. Sending Too Many Emails
Poor or Misleading Subject Lines
Long and Complex Emails
Sending without Consent
Ignoring Email Regulations

39. Sending Too Many Emails
Poor or Misleading Subject Lines
Long and Complex Emails
Sending without Consent
Ignoring Email Regulations
Using a "No-Reply" Sender Address

40. Brevo (formally known as Sendinblue) - I find it
cost effective and easy to use
ChatGPT - for polishing the newsletter content
Loom - for screen recording
Figma - for designing email banners
Google Docs - for creating draft of the emails
Grammarly - to correct Grammatical mistakes
Differen
t Tools I Use

41. Connect with me on Linkedin
https://www.linkedin.com/in/nabinjaiswal
Thank You!

42. Any Questions?
"There is no such thing as a stupid
question, only stupid answers"