It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up. Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?

1. Dr Wayne Barker
MBE
11th October 2022
Why SEO Won’t
Look The Same
This Time Next
Year

2. Hello

3. Hope we’re all doing well

4. Let’s no beat around the bush

5. We’re here to talk about the…

6. FUTURE

7. Not something I usually talk
about

8. “A bold title, I
think you should
keep it. You’ll be
fine Wayne , stop
whittling”
Pete Bingham, 2023

9. “That’s gonna be
a toughie, Wayne.
We don’t know
what its gonna
look like next
year”
John Mueller, 2018

10. “I’ve been there
Wayne, and
you’re 89.74646%
correct. Do it”
Albert Einstein (inventor of
wormholes), 1935

11. Time travel is real
The time travelling hipster

12. Big headline
statement

13. Big headline
statement

14. Big headline
statement

15. Time travel is real
The Mongolian mummy sporting Adidas

16. Big headline
statement

17. Big headline
statement

18. Time travel is real
Mobile phones everywhere

19. Big headline
statement

20. Big headline
statement

21. Big headline
statement

22. Big headline
statement

23. And we can base it on other things we
know to be true

24. Everyone loves a good documentary
nowadays

25. Everyone loves a good documentary
nowadays

26. So, to support my arguments I’m
gonna use the best 3-part docuseries
ever

27. So, to support my arguments I’m
gonna use the best 2-part docuseries
ever

28. Big headline
statement

29. Big headline
statement

30. Big headline
statement

31. So, now we have ALL the evidence to
predict the future let's get crackin’

32. First, we’re NOT gonna cover…

33. ChatGPT

34. I covered that recently

37. Bard

39. We’re gonna travel through time and
space

40. And what the SERPs might look like

41. The following screenshots are
(mainly) from Google’s IPO in May

42. AKA “The Day Google Shit Itself Cos Of
ChatGPT And Bing”

43. More with one click

44. A longer long tail

45. Change infeatured snippets

46. AI generated content

47. Thumbnails

48. Thumbnails

49. Keeping you on the
SERPs

50. E-EAT

51. E-E-A-T and socials

52. E-E-A-T and videos

53. Snapshots

54. Shopping graph

55. Guides

56. And this is changing, like all the time

62. Look for the clues elsewhere

65. And some things are gonna remain
the same

67. So back to the time travel

68. Big headline
statement

69. Doc Brown never had all the answers

70. Neither do I, or anyone else

71. But you can look back to look
forwards

72. Big headline
statement
AI generated content

73. Big headline
statement

74. Look back to look forwards

79. Hmmmmmmmm…..let’s look
backwards to look forwards

92. Kinda heavy, a lot to take in right?

93. “There's that
word again.
"Heavy." Why are
things so heavy in
the future? Is
there a problem
with the Earth's
gravitational
pull?”
Doc Brown, 1985

94. “If you put your
mind to it, you
can accomplish
anything.”
Marty McFly, 1985

95. Thing is - it's not all gonna apply to
YOU

96. But some of it MIGHT

97. Open your mind, use your eyes

98. Part of your strategy SHOULD be…

99. To be able to CHANGE IT and
communicate why

100. I ain’t gonna tell YOU what YOU
should be doing

101. But I can tell you what you might
want to be thinking about

102. Quality over quantity
Be different don’t emulate
Expertise not generalist
Solid not fast
Revisit not pump out

103. Think brand
Who are you and what do you stand for
What makes you ACTUALLY different
Consistent across as many places as you can be

104. Think social
Be at the forefront
Be where your audience ARE
Be where Google thinks they are
What do THEY NEED rather that what YOU
think they need
Offer difference – don’t follow the herd
SOCIAL media not social MEdia

105. Think images
What is gonna pull people in
If it's worth your time it's worth paying for
Stand out from the crowd

106. Common theme?

107. The internet has made us sheep. It’s
clogged up with the same shit. Stand
out or fizzle out

108. Bring your teams/people together
with common business goals

109. Bring your teams/people together
with common business goals

110. Think SERP ownership
not keyword rankings

111. Think SERP ownership
not keyword rankings

112. Think SERP ownership
not keyword rankings

113. Think SERP ownership
not keyword rankings

114. Things you need to learn about

115. Shopping graph SEO

116. Knowledge graph SEO

117. Entity SEO

118. Entity SEO

119. Entity SEO

120. Some resources for you
https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/
https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/navigating-purchase-
behavior-and-decision-making/
https://wordlift.io/blog/en/how-to-optimize-existing-content/
https://wordlift.io/blog/en/how-to-build-seo-demand-strategies/
https://wordlift.io/blog/en/product-knowledge-graph-and-eeat/
https://wordlift.io/blog/en/product-feed-optimization/
https://ahrefs.com/blog/google-knowledge-graph/
https://searchengineland.com/entity-seo-guide-395264
https://www.animalz.co/blog/seo-and-chatgpt/
https://www.seoclarity.net/blog/googles-search-generative-experience-preparation-guide
https://io.google/2023/
https://speakerdeck.com/gfiorelli1/oh-my-mum-stikes-back-or-how-to-win-the-battle-of-generative-
search

121. Some tools for you

122. Some tools for you

123. Some tools for you

124. Some tools for you

125. And the best combo of tools?

126. And the best combo of tools?

127. And the best combo of tools?

128. “I stand by all of
these resources.
All these years
later”
Dr Wayne Barker MBE, 2029

129. Oh. And back to the time travel

130. Why should you trust me?

132. Here’s a link to prove it’s real

133. https://rb.gy/ktje4

134. Also we have always been heading
here and I’ve been talking about it for
years

135. September 2022

136. March 2022

137. April 2019

138. December 2018

141. They always think us time travellers
are just making it all up, ah well

142. “People like us, who believe in physics, know
that the distinction between past, present and
future is only a stubbornly persistent illusion.”
Albert Einstein (inventor of wormholes), 1935

143. Thank you
hello@thedigitalmaze.com
01332 493766