This document discusses programmatic advertising solutions for retailers and brands. It begins by defining programmatic advertising as using technology to automate digital ad placement and transactions. It then outlines how programmatic has transformed media buying from direct deals to real-time bidding on ad exchanges. Specific programmatic solutions for retailers are presented, including retargeting, custom audiences using first-party data, behavioral targeting, and location targeting. The document also discusses programmatic creative solutions like using product feeds for targeted ads and dynamically changing ad content based on customer profiles and context.