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UNIVERSIDAD CENTRAL DEL
ECUADOR
TOPIC: Herd Mentality
MEMBERS: Vanessa Julio
2016 – 2016
“Neither a man nor a crowd nor a
nation can be trusted to act
humanely or to think sanely under
the influence of a great fear.”
― Bertrand Russell, Unpopular
Essays
Describes how people are influenced by their peers to adopt
certain behaviors, follow trends, and/or purchase items.
Herd Mentality
Mob Mentality
The mob mentality is the rather widespread
tendency
to behave instinctively in the same way than most
other people.
Herding Concept
The herd instinct come from our primitive
"animal brain".
The Elevator Experiment
Social Marketing
Herd behavior is often a useful tool in marketing and, if used properly,
can lead to increases in sales and changes to the structure of society.
INFLUENCE IN THE BEHAVIOR
OF THE NEIGHBORS
The interaction that led to a collective behavior is based on
the relation established by the close individuals. The behavior
of one individual is directly flounced by the behavior of the
neighbor. In conclusion the behavior resulting is product of
the interaction between close individuals, the friction between
neighbors.
The Individual Position
Here we have an illustration of how the position of individual
can affect the movement of the neighbors. These is a
mathematical model. Here we have three areas associated to.
Repulsion area: where avoid find another individual,
Orientation area: where is a alignment with the others
individuals,
Attraction area: where the individuals get closer.
Collective Patterns
Base on the imitation of the neighbors produce a
spontaneous appear of the collective patterns, throw this
imitation the group can make some movements that can’t
be made by alone individuals. called “collective
cognition.”
Follow The Leader:
Democracy in herd Mentality
A particular direction even
though not every member of
the group knows where they
are going.
Democratic Principles
There may be five individuals who know of a food
supply to the east, but four others who have spotted
food to the north. The researchers found that the
entire group will tend to settle on the direction with the
greater number of informed individuals.

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Herd mentality por Vanessa Julio

  • 1. UNIVERSIDAD CENTRAL DEL ECUADOR TOPIC: Herd Mentality MEMBERS: Vanessa Julio 2016 – 2016
  • 2. “Neither a man nor a crowd nor a nation can be trusted to act humanely or to think sanely under the influence of a great fear.” ― Bertrand Russell, Unpopular Essays
  • 3. Describes how people are influenced by their peers to adopt certain behaviors, follow trends, and/or purchase items. Herd Mentality
  • 4. Mob Mentality The mob mentality is the rather widespread tendency to behave instinctively in the same way than most other people.
  • 5. Herding Concept The herd instinct come from our primitive "animal brain".
  • 7. Social Marketing Herd behavior is often a useful tool in marketing and, if used properly, can lead to increases in sales and changes to the structure of society.
  • 8. INFLUENCE IN THE BEHAVIOR OF THE NEIGHBORS The interaction that led to a collective behavior is based on the relation established by the close individuals. The behavior of one individual is directly flounced by the behavior of the neighbor. In conclusion the behavior resulting is product of the interaction between close individuals, the friction between neighbors.
  • 9. The Individual Position Here we have an illustration of how the position of individual can affect the movement of the neighbors. These is a mathematical model. Here we have three areas associated to. Repulsion area: where avoid find another individual, Orientation area: where is a alignment with the others individuals, Attraction area: where the individuals get closer.
  • 10. Collective Patterns Base on the imitation of the neighbors produce a spontaneous appear of the collective patterns, throw this imitation the group can make some movements that can’t be made by alone individuals. called “collective cognition.”
  • 11. Follow The Leader: Democracy in herd Mentality A particular direction even though not every member of the group knows where they are going.
  • 12. Democratic Principles There may be five individuals who know of a food supply to the east, but four others who have spotted food to the north. The researchers found that the entire group will tend to settle on the direction with the greater number of informed individuals.