1. Hola!
Datum
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2. Today’s Battle
Social Media Means ‘Power to the People’
Are you in control enough to let go?

3. Today’s Battle
100 years ago…

4. Today’s Battle
The industrial revolution started
We had factories with mass productions
And we invented mass communications
That soon became mass advertising

5. Today’s Battle
And 100 years later…

6. Today’s Battle
We have a new revolution!
Let’s call it the ‘digital’ or ‘social’ revolution
This is the era for the open, honest brands
Listening is #1, advertising second best

7. Today’s Battle

8. Today’s Battle

9. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions

10. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions

11. Company Profile
Grupo LaComunidad:
LaComunidad community marketing agency
ViralTracker social video metrics company
SocialMedia8 social media marketing agency
ViralBlog viral and social marketing blog
Born in a garage in 2003, part of WPP since 2008

12. Company DNA
Grupo LaComunidad WPP / GroupM
Pirates of the Caribbean vs The Royal Navy

13. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions

14. Vision
advertising never
started a movement
powered by the web,
not advertised on it

15. Mission
To move brands away from traditional advertising,
towards a model which is more content-driven,
engaged and focused on consumer dialogue
Denk dat voor deze slide en volgende slide ook ff een
plaat / visual gemaakt moet om m op te leuken…?
Zie vorige slide, smoelt wel ff beter…

16. Action
Without great content there is no engagement.
Without engagement there will be: no buzz,
no viral, no social and no community
Denk dat voor deze slide en volgende slide ook ff een
plaat / visual gemaakt moet om m op te leuken…?
Zie vorige slide, smoelt wel ff beter…

17. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions

18. Trends
The center of our creative process
Used to be called:
Consumer
Today we call him: Consumer
Creator
Hater
Lover
Follower
Fan
Blogger
Influencer
eBuyer
Screenager

19. Trends
You
Participation, Crowdsourcing & Lifeblogging
The online culture is the new culture

20. Trends
The handset is the next gateway to
brands, communities and commerce

21. Action
eCommerce is growing across all sectors

22. Trends
The arena of our creative process

23. Trends

24. Trends

25. Trends

26. What about brands?

27. Brands
Heavily using online and social video

28. Brands
Open and share more

29. Brands
Observe, listen, change

30. Brands
Offering real customization

31. Brands
Looking at the ‘new marketing places’

32. Brands
Merging web interaction with TV model

33. Brands
Really wishing CRM and Customer Loyalty

34. Today’s Topics
1. Company Profile & DNA
2. Vision, Mission, Action
3. Trends & Brands
4. Conclusions

35. Social…
…might just be the new ‘normal’ soon

36. ALF: Always Listen First
1. ALF: Always Listen First
2. Learn: It’s about them, not you
3. Adapt: Be open to change
4. Share: Break down the walls

37. Test Your DNA
Listening & Dialogues Intensive on
Long Term
with Consumers the Brand’s Side
Strategy is the
Key to Success
Social Program DNA vs. Social Campaign DNA
Creativity is the
Key to Success
Less Intensive on Top-Down Comms &
Short Term
the Brand’s Side Ads towards Consumers

38. Think Beyond Campaigns
Love brands create content and communities that fuel the
mutual beneficial relationships between fans and their brand
SMM Campaign 3
Q4 Promotion
Social Campaigns:
Creativity & Ideas SMM Campaign 2
Theme – Thematic Brand Awareness
Advertising & Flights
Short term: 1-3 months SMM Campaign 1
Short peaks: 0 - 100 - 0 Product Promotion
Social Programs:
Strategy & Insights
Subject or Topic
Relationships & CRM
Long term: 1-3 years
Organic growth: 0 -20 - 40 - 80
Social CRM

39. Being in control enough to let go…

40. Thank You!
Power to the People. Are you in control enough to let go…
Igor Beuker
Blog: ViralBlog.com
Twitter: @IgorBeuker
Facebook: /IgorBeuker
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