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Avartize.com & de hobbels
bij het ontwikkelen van een webapp.
   Tanja de Bie | Design Master Sneaker Entrepreneurs®
Avartize 101
Power to the Avatar
Het team


•   Ruby on Rails
•   User Interface Design
•   Branding & Strategy
•   & externe Product Manager
De filosofie
                        “Getting Real*”




•   3 is wendbaar
•   Release soon, release often
•   Itʼs a problem, when itʼs a problem
•   Go with the flow
                            * 37signals.com
Kracht van Avartize:
   simplicity and forgiving
Kracht van Avartize:
   simplicity and forgiving
Valkuil van gebruikersrollen
     Rol: De (Twitter-) gebruiker
Valkuil van gebruikersrollen
        Rol: De campaigner
Rollen 2.0 » 3.0
Doorvertalen van ‘simplicity and forgiving’
Rollen 2.0 » 3.0
    Verdienmodel
(re)Design for clutter
  aka de gevolgen van succes
Design for empty content
 aka de dingen waarvan je beter weet
Design for empty content
  aka de dingen waarvan je beter weet


 • Tutorials en voorbeelden,
 • On-afgemaakte delen content,
 • Beantwoord first-time vragen,
 • Schep de juiste verwachtingen, help
   frustratie verminderen
Het beste...
the end...
(dank je voor het luisteren, mail gerust als je ideëen of
        vragen hebt. Of schiet me zo even aan.)


         shoebox@sneakerentrepreneurs.com

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Avartize.com & de hobbels van het ontwikkelen van een webapp