The document discusses the rise of algorithms and their future impact on consumer insight. It provides an introduction to algorithms and describes how growth in data, cloud computing, and smartphones have enabled their increasing use. Current applications of algorithms include sentiment analysis, topic tagging, clustering, and identifying influencers. The future holds potential for more accurate monitoring, messaging, targeting, and collective knowledge. While algorithms are increasingly capable, human judgment will always be essential.
1. THE RISE OF ALGORITHMS:
Their Future Impact on Consumer Insight
STEPHEN CANDELMO | SYNAPSIFY, INC. | CEO
2. RISE OF ALGORITHMS
AGENDA
• Introduction
• Algorithms 101
• Current Uses and Industries
• Marketing and Voice of Customer Insight
• What Does the Future Hold?
• Key Take Aways
• Q&A
3. RISE OF ALGORITHMS
INTRODUCTION
• CEO and Co-Founder
• CEO and Co-Founder
• Corporate Technology Attorney
• Member of WOMMA Legal Committee
40. RISE OF ALGORITHMS
TAKE AWAYS
• Algorithms Are All Around Us
• Big Data and Computational Power Driving
Innovation
• Current Uses…Only the Beginning
• The Future is Bright
– More accurate measurement, messaging and consumer
insight
– Predictive outcomes and recommendations
• Human Involvement is Still Essential