Google has released exciting new tools that help eye doctors connect with patients online. Join Jeff White, VP of Client Services at Surefire Local to learn ways you can engage them in local search results long before they click to your website.
Watch this webinar on-demand at http://bit.ly/2yRzbrP and learn how to:
- Publish relevant content with Posts that appear right in search results
- Message in real-time with people who find your practice on Google Search
- Create unique URLs for your services that let consumers contact you directly from Google Search or Maps
- And much more!
Expense Management Maximizing Efficiency for Business Success
3 New Google My Business Tools to Drive More Appointments
1. Hardworking marketing for hardworking people
marketing@surefirelocal.com
3 New Google My Business Tools to
Drive More Appointments
2. 2
Why Your Reputation & Ratings Matter
For every 1-star increase a
business gets in their rating, their
sales revenue will increase
approximately 5 to 9%
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SurefireLocal.com 6
● What is it?
● Why is it important to you?
● How do I get a GMB listing?
Google My Business
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SurefireLocal.com 7
● Your business info on Google
○ This is your “digital anchor”
● You are important to Google
○ Most searches are on Google
○ Most searches have local intent
○ Most searches are mobile
● Claim it OR Create it
○ google.com/business
Google My Business
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SurefireLocal.com 14
1. Take advantage of Google tools & best practices
2. Be aware of how Google works
3. Be aware of how Google is evolving
What Should an Optometrist Practice Do?
24. Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...
25. Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call
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SurefireLocal.com 33
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?
Answer: Content, Links, Rank Brain
(Artificial Intelligence)
....User Engagement
Google My Business
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SurefireLocal.com 34
It’s not about JUST your website anymore
Digital Footprint =
● Website
● Social sites & activity
● Directory listings
● Reviews
○ Quantity
○ Quality
○ Consistency
Your Business Has a Digital Footprint
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SurefireLocal.com 38
● Types of UGC:
○ Pictures
○ Video
○ Answer questions about a
business
■ Points & Levels
● Questions & Answers
But Wait...There’s More!
43. Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...
44. Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call