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Hardworking marketing for hardworking people
marketing@surefirelocal.com
3 New Google My Business Tools to
Drive More Appointments
2
Why Your Reputation & Ratings Matter
For every 1-star increase a
business gets in their rating, their
sales revenue will increase
approximately 5 to 9%
3
3SurefireLocal.com
Jeff White
VP, Client Services
Today’s Speakers
4
SurefireLocal.com 4
● 3 new tools
● 1 secret
● “But wait...there’s more!”
Google My Business
5
SurefireLocal.com 5
● You have a GMB listing
● Do you control it?
Google My Business
6
SurefireLocal.com 6
● What is it?
● Why is it important to you?
● How do I get a GMB listing?
Google My Business
7
SurefireLocal.com 7
● Your business info on Google
○ This is your “digital anchor”
● You are important to Google
○ Most searches are on Google
○ Most searches have local intent
○ Most searches are mobile
● Claim it OR Create it
○ google.com/business
Google My Business
8
SurefireLocal.com 8
Brand Name Search
9
SurefireLocal.com 9
Brand Name Search
You & your website earned
these links
10
SurefireLocal.com 10
Brand Name Search
Google is GIVING you this
space...IF you follow the rules
11
SurefireLocal.com 11
Keyword Search
You have to EARN this
space and placement.
How do you earn this space?
● Proximity
● Relevance
● Quality
12
SurefireLocal.com 12
Keyword Search
Google is selling this space
13
SurefireLocal.com 13
Keyword Search
Google is selling this space
AND NOW
this space as well.
14
SurefireLocal.com 14
1. Take advantage of Google tools & best practices
2. Be aware of how Google works
3. Be aware of how Google is evolving
What Should an Optometrist Practice Do?
15
SurefireLocal.com 15
1. Posts
2. Messaging
3. Appointment Link
3 New Tools You Can Start Using Today
16
SurefireLocal.com 16
Branded Search
17
SurefireLocal.com 17
1. Add Picture
2. Add Message
3. Add Link
4. Choose Button Type
Google Post
18
SurefireLocal.com 18
Google Post
19
SurefireLocal.com 19
3 New Tools You Can Start Using Today
1. Posts
2. Messaging
3. Appointment Link
20
SurefireLocal.com 20
Messaging
21
SurefireLocal.com 21
● Mobile only
● Google measures &
reports how quickly you
respond!
Messaging
22
SurefireLocal.com 22
● Google says Hi
● Business says Hi
○ Customize your
opening message
● Begin text conversation
Messaging
23
SurefireLocal.com 23
Messaging
Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...
Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call
26
SurefireLocal.com 26
3 New Tools You Can Start Using Today
1. Posts
2. Messaging
3. Appointment Link
27
SurefireLocal.com 27
Appointment Link
28
SurefireLocal.com 28
Create an “Appointment” Link
29
SurefireLocal.com 29
Google My Business
● 3 new tools
● 1 secret
● “But wait...there’s more!”
30
SurefireLocal.com 30
Your homepage is no longer your “homepage”!
1 Secret
31
SurefireLocal.com 31
What does Google Want?
● Good experience for its
customers / searchers
● Mobile
● Speed
● Quality
1 Secret
32
SurefireLocal.com 32
Google My Business
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?
33
SurefireLocal.com 33
Question
Out of the 200-ish Google ranking
factors, what are the top 2-3?
Answer: Content, Links, Rank Brain
(Artificial Intelligence)
....User Engagement
Google My Business
34
SurefireLocal.com 34
It’s not about JUST your website anymore
Digital Footprint =
● Website
● Social sites & activity
● Directory listings
● Reviews
○ Quantity
○ Quality
○ Consistency
Your Business Has a Digital Footprint
35
SurefireLocal.com 35
Manage Your Entire Digital Footprint in One Place
36
SurefireLocal.com 36
Google My Business
● 3 new tools
● 1 secret
● “But wait...there’s more!”
37
SurefireLocal.com 37
Google My Business
UGC
● User
● Generated
● Content
38
SurefireLocal.com 38
● Types of UGC:
○ Pictures
○ Video
○ Answer questions about a
business
■ Points & Levels
● Questions & Answers
But Wait...There’s More!
39
SurefireLocal.com 39
But Wait...There’s More!
40
SurefireLocal.com 40
● Book appointments
right from GMB
But Wait...There’s More!
41
SurefireLocal.com 41
But Wait...There’s More!
42
SurefireLocal.com 42
But Wait...There’s More!
Confidential + Proprietary
PUT YOUR MARKETING
BACK TO WORK
eBook:
Good Reviews & How to Get
Schedule a 15 min intro
to the Surefire Cloud
Google
Chromecast
Email: marketing@surefirelocal.com
After the call,
you’ll receive...
Schedule a 15-minute introductory
call on the Surefire Cloud
❏ Tuesday, October 24
❏ Thursday, October 26
❏ Please email me to schedule a call
Hardworking marketing
for hardworking people
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal

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3 New Google My Business Tools to Drive More Appointments