Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives.
In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.
5. For almost ¾ of people in outreach, hitting
targets is “hit or miss” at best.
https://www.staceymacnaught.co.uk/outreach-statistics/@staceycav #brightonseo
51. Mail Online never links these
days. But I go after it every
single time.
@staceycav #brightonseo
52. Because, not only do a load of
smaller regional and local
papers run their stories, but so
too do other Nationals.
@staceycav #brightonseo
53. Sun did not respond to emails
about a recent piece, then…
@staceycav #brightonseo
54.
55. I find the Mail lands other Nationals
regularly.
So too does the Sun and the
Standard. But do your research
around your niche.
@staceycav #brightonseo
56. That will give you great insight
about which publications
should be top priority.
@staceycav #brightonseo
57. I contact 3 to 5 journalists
before producing any content
or commissioning any research
because I want to…
@staceycav #brightonseo