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Social Media: Where Brand is Tags

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Jon Gatrell
Jon Gatrell

Social media is changing brand management. Brand discovery and definition is increasing a function of the market participants, not the marketer

BusinessEntertainment & Humor
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How to Brew Coffee At Home shape the cloud Social Media: Where Brand is Tags
what is brand? ,[object Object],identity feeling thought image ads promotion messaging service category impression product differentiation tagline quality logo placement strategy conceptual
brand investment today ,[object Object]
traditional brand management ,[object Object]
social brand management ,[object Object]
VW as a social brand ,[object Object]
what is your brand’s tag cloud? ,[object Object]
depends on what you do ,[object Object]
[object Object]
http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.com http://flickr.com/photos/monitorpop/545191653/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg
[object Object]

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