3. ABOUT US
Wanderlust Expeditions is a full-service travel agency
that specializes in providing comprehensive travel
services to individuals, families, and groups. Our team
of experienced travel agents is dedicated to helping our
clients plan the perfect vacation, whether it’s a
romantic getaway, a family trip, or a group adventure.
We offer a wide range of travel services, including
airfare, hotel reservations, car rentals, and travel
insurance. Our goal is to provide our clients with
the best possible travel experience, from start to
finish.
4. Promote Sustainable
Tourism
GOALS AND OBJECTIVES
One of the most
important goals of this
company is to promote
sustainable tourism
practices and minimize
its environmental impact.
Develop a strong
Brand Identity
The company commits to develop a
strong brand identity that resonates
with its target market.
Improve Customer’s
Travel Experience
The company commits to
provide the best travel
experience by providing
quality services to its
customers.
5. Mission
VALUES
Wanderlust Expeditions is committed to providing exceptional travel
experiences to our clients. Our mission is to make travel simple, fun, and
accessible to everyone. We strive to offer comprehensive travel services,
including airfare, hotel reservations, car rentals, and travel insurance, that
cater to the unique needs of each client. We are committed to promoting
responsible tourism practices and minimizing our environmental impact.
Vision
Wanderlust Expeditions aims to become the most trusted
and innovative travel management company in the world.
We believe that travel is a transformational experience
that enriches our lives and broadens our perspectives.
Our vision is to make travel simple, fun, and accessible to
everyone.
6. PRODUCT
DESCRIPTION
Wanderlust Expeditions offers a wide variety of travel services to cater
the increasing demand for tourism. It plans to offer five different
products/services. These services namely are: airfare, hotel
reservations/bookings, car rentals, travel insurance, and banking/e -wallet
system. The company aims to provide the best possible experience for a
traveler, not just in the vacation itself, but even when planning it. The
innovative technology of Wanderlust Expeditions will make it easier for
travelers to plan their next vacation or getaway. The company will be
releasing its own website platform that has everything a traveler needs
in it from booking their flights, hotel reservations, renting a car, travel
insurance, as well as a dedicated banking system.
7. TARGET MARKET
Travelers who are
passionate in
discovering new places
and experiencing
different cultures.
Families searching for
stress-free, enjoyable
vacations suitable for a
range of age groups.
Clubs, organizations,
or friends organizing
outings together.
IDENTIFYING
PIONEEERS
TRAVELERS
WITH FAMILIES
GROUP
TRAVELERS
The target market of Wanderlust Expeditions is
broad. Our main market segment consists of:
11. 01
ONLINE
PRESENCE
02
STRATEGIES
User-Friendly Website:
• Ensure your website is visually appealing, easy to navigate, and
mobile-friendly.
• Include high-quality images, engaging content, and clear calls-to-
action.
Social Media Presence:
• Establish and maintain active profiles on popular platforms (Facebook,
Instagram, Twitter, Pinterest ).
• Share stunning travel photos, customer testimonials, and updates
about upcoming tours.
Content Marketing:
• Start a blog on your website with travel guides, destination highlights,
and travel tips.
Online Advertising:
• Use paid advertising on platforms like Google Ads and social media.
• Target specific demographics and interests relevant to travel.
01
12. 01
STRATEGIES
Customer Reviews and Testimonials:
• Encourage customers to leave reviews on your website and
popular review platforms.
• Highlight positive testimonials in your marketing materials.
Customer Referral Program:
• Implement a referral program to incentivize customers to
refer friends and family.
Personalized Customer Interactions:
• Use customer data to personalize interactions and
recommendations.
• Send personalized emails based on customer preferences and
past bookings.
02
CUSTOMER
ENGAGEMENT
02
13. STRATEGIES
Collaborate with Influencers:
• Partner with travel influencers who align with your
brand.
• Have them showcase your tours and services to their
followers.
Partnerships with Local Businesses:
• Collaborate with local hotels, restaurants, and activity
providers.
• Offer package deals and cross-promote each other.
PARTNERS &
COLLABORATIONS
03
14. STRATEGIES
Limited-Time Offers:
• Create a sense of urgency with limited-time
promotions.
• Offer discounts, early bird specials, or exclusive perks.
Seasonal Campaigns:
• Tailor your marketing campaigns to align with seasonal
travel trends.
• Highlight special tours or destinations based on the
time of year.
04
SPECIAL
PROMOTIONS
15. OUR TEAM
Pekson, Arl
Memfis Troy
L.
Operations
Department
Francisco,
Joshua B.
Chief Executive
Officer
Sales and Marketing
Deaprtment
Callanta,
Brian
Anthony
Finance Department
Onia,
Tairon Rhei
Technology and
IT Support
Human Resources
Department
Datuin,
Mark
William
Quality Assurance
and Compliance
