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user intent in search engine optimization
- 1. USER INTENT PREDENTED BY-KOMAL KASHYAP
- 2. INDEX What is user intent? Types of user intent?
- 3. USER INTENT- User intent, also known as search intent or query intent, refers to the underlying goal or purpose behind a user's search query when they use a search engine. It represents what the user is looking to accomplish or find when they enter a specific keyword or phrase into a search engine.
- 4. TYPES OF USRE INTENT- Informational Intent: Users have informational intent when they are seeking information or answers to their questions. They may be looking for definitions, explanations, how-to guides, tutorials, or research on a particular topic. Navigational Intent: Users have navigational intent when they are looking for a specific website or webpage. They already know the website they want to visit and use search engines to find it quickly.
- 5. TYPES- Transactional Intent: Users have transactional intent when they are ready to make a purchase or take a specific action. They may be looking for product reviews, price comparisons, or specific products or services to buy. Commercial Investigation (Commercial or Investigative) Intent: Users have commercial investigation intent when they are researching products or services with the intention to purchase in the future. They may be comparing different options, reading reviews, or looking for recommendations before making a decision.
- 6. conclusion By analyzing user intent, marketers can create targeted and relevant content that aligns with the needs and interests of their target audience. This not only improves the user experience but also increases the likelihood of attracting qualified traffic and achieving desired outcomes, such as conversions and engagement.