Digital dnyan is one of the best institute providing digital marketing course with 50+ module and placement assessment. Search engine optimisation of different aspect aimed at increasing the business presence on search engine result pages.

1. Unveiling the Power of
Search Engine Optimisation

2. Introduction
In the vast area of internet, where lots of websites search for attention, the
role of search engine optimisation has emerged as a beacon guiding business
towards success and relevance. This ppt sheds light on the details of seo, its
key components, strategies to help business to increase its ranking in search
engine page.

3. Importance of SEO
Search engine optimisation consist of different aspects
aimed at increasing a websites visibility on search engine
result pages. It consists of various elements on a website to
align with search algorithm thereby improving the ranks
for user generated queries.

4. Key components of SEO
1. Keyword research : identifying terms and phrases which users are
likely to search on search engine pages and then using those words
on your webpage.
2. On page optimisation : It involves developing websites for
individual webpages to make them more search engine friendly.
3. Quality Content Creation : High quality, relevant and engaging
content will attract users and also help engines to crawl the
webpage.

5. 4. Backlink : Creating a network of quality like from well known
websites as an advertisement of site credibility and relevance.
5. Technical SEO : It focuses on backend forming of a website,
ensuring that it is crawlable and indexable by search engines.
6. User Experience : Good user experience is prioritised by
search engines. Factors such as mobile engine, speed loading and
intuitive navigation contribute to a websites overall seo
performance.

6. Strategies for success of SEO
1. Content is the key : It is important to develop high quality,
relevant content that clear user queries.
2. Mobile optimisation : With the increasing use of mobile
devices optimising mobile friendly websites are important .
3. Local SEO : For business with physical presence creating and
optimising Google My Business profile, gaining positive review
and ensuring relevant information is important.

7. 4. Regular monitoring : Seo is an ongoing process. Monitoring
regularly, making track changes and adapting new strategies in a key to
successful seo.
5. Analytics and Data Insights : Tools like Google Analytics provide
insights into user behaviour, popular keywords and website
performances. These help in decision making for a successful seo.

8. 6. Off page activity : It refers to activity performed outside the
webpages to increase the ranking on search engine pages.
Following are some of the off page activity :
a. Backlinks : It refers to getting other website link to pages of
your own website.
b. Reviews : It helps users and crawlers to trust your businesses.
c. Events : It can engage your audience and create a buzz around
your business. These help in creating link for your landing
pages.

9. Conclusion
In this era of digital marketing, seo plays and important
and absolute necessary tool for creating meaningful online
presence. It is important to understand and implement
these core components of seo so that business can
establish themselves as relevant, authoritative and
increase the ranking on search engine result pages.

10. Contact us
Location : shop No. 4, Kumar Millenium Beside, Rajashri Shahu Bank, Kothrud,
Pune, Maharastra 411038.
Visit us : https://digitaldnyan.com/
Email : info@digitaldnyan.com
Call us : 9284693861

11. Thank you