SlideShare a Scribd company logo
Unilever Philippines Inc
|
Founded in 1927
Has cultivated a culture of “Malasakit”
meaning genuine concern for others
Wholly Owned Subsidiary
Employs around 1,000 people
across the country
Unilever
Philippines Inc.
• Improve the health of the planet,
• Improve people’s health,
confidence and wellbeing,
• Contribute to a fairer, more
socially inclusive world.
Objectives
Management
Strategy
• Mission
• Objectives
• Strategies
• Tactics
“to make sustainable living
commonplace.”
Mission Strategies
Under The objectives there are 41
strategies set by Unilever
History
|
Produced
Margarine, Non-soap
detergents, Shampoos,
and Toothpaste
1970
The Philippine Refining
Company
1927
1930
Expand beyond oil
miller
History of Unilever Philippines Inc.
1993
Renamed Unilever
Philippines Inc
SWOT Analysis
|
Diverse product portfolio
Strengths
EMPLOYEES ARE
MOTIVATED BY:
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
65%
50%
80%
35%
Weaknesses
Owns over 20,000 patents
Premium brand image raised the
price
Largest Distribution hub in Manila
Most prestigious, well-known
brands
Strong online presence
Constant market knowledge
using U-Coin website
Inefficient decision-making
processes
Highly imitable products
Inadequate waste management
Opportunities
EMPLOYEES ARE
MOTIVATED BY:
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
65%
50%
80%
35%
Threats
Risk of product imitation
Expanding portfolio to green
product
Exponential growth in the
population
Development of new technologies
Rise of e-commerce and social
media marketing
Increased competition raising cost
Evolving regulatory environment
Growing environmental
sustainability trends

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Unilever philippines.pptx

  • 2. Founded in 1927 Has cultivated a culture of “Malasakit” meaning genuine concern for others Wholly Owned Subsidiary Employs around 1,000 people across the country Unilever Philippines Inc.
  • 3. • Improve the health of the planet, • Improve people’s health, confidence and wellbeing, • Contribute to a fairer, more socially inclusive world. Objectives Management Strategy • Mission • Objectives • Strategies • Tactics “to make sustainable living commonplace.” Mission Strategies Under The objectives there are 41 strategies set by Unilever
  • 5. Produced Margarine, Non-soap detergents, Shampoos, and Toothpaste 1970 The Philippine Refining Company 1927 1930 Expand beyond oil miller History of Unilever Philippines Inc. 1993 Renamed Unilever Philippines Inc
  • 7. Diverse product portfolio Strengths EMPLOYEES ARE MOTIVATED BY: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 65% 50% 80% 35% Weaknesses Owns over 20,000 patents Premium brand image raised the price Largest Distribution hub in Manila Most prestigious, well-known brands Strong online presence Constant market knowledge using U-Coin website Inefficient decision-making processes Highly imitable products Inadequate waste management
  • 8. Opportunities EMPLOYEES ARE MOTIVATED BY: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 65% 50% 80% 35% Threats Risk of product imitation Expanding portfolio to green product Exponential growth in the population Development of new technologies Rise of e-commerce and social media marketing Increased competition raising cost Evolving regulatory environment Growing environmental sustainability trends