Unicorns and the Future of Virtual Reality
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Overview of VR startups and trends as of mid-2015. What should VR entrepreneurs should consider in this fast moving market and medium.
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WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
Augmented Reality - Everything you need to know by Vaibhav Dwivedi
Hey everyone,
I made this presentation as a part of academics and I presented it to give an introductory knowledge regarding Augmented Reality (AR) and Things which everyone should atleast know about it to be aware of this fascinating technology.
VR and the Gamer Community
Dennis Adamo from daydream.io Corporation gave a presentation on virtual reality. Daydream.io created a VR platform called daydream.VR for entertainment and communication. Their target market is novice VR users and smartphone users. By 2020, the VR market is projected to reach $150 billion in revenue. Daydream.io launched their VR app Headbangerz in 2016 and it had over 45,000 downloads.
WITI.ORG Women Technology Summit 2012
This document summarizes a presentation on mobile development trends. It discusses how mobile usage is surpassing desktop usage, with mobile traffic expected to be mostly video by 2016. Tablets are a major driver of mobile data usage. In-app purchases are very profitable for mobile games. Native mobile apps are generally better than mobile web apps. NoSQL databases and server-side APIs are increasingly used instead of traditional databases and server-side frameworks. The presentation advocates a mobile-first approach to development.
Visual Interactivity
Wide ranging talk on visually interactive things for mobile given at Over The Air 2009. The related video clips are linked from:
http://blog.geoffballinger.co.uk/2009/09/visual-interactivity-at-over-air-2009.html
10 upcoming-technology-that-may-change-the-world
10 upcoming technologies are described that may change the world: 1) Google Glass for augmented reality, 2) Form 1 personal 3D printer, 3) Oculus Rift virtual reality headset, 4) Leap Motion for controlling devices with hand gestures, 5) Eye Tribe for controlling devices with eye movements, 6) SmartThings for connecting devices in the home, 7) Firefox OS as an open source mobile operating system, 8) Project Fiona as a dedicated gaming tablet, 9) Parallella as an affordable mini supercomputer, and 10) Google's driverless car which has driven over 1000 miles without human control.
Similar to Unicorns and the Future of Virtual Reality (20)
Spotlight on Media & Entertainment: Virtual Reality
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WITI Summit 2013 Mobile Technology Trends & Strategy
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Augmented Reality AR is set to become an indispensable part of people’s lives
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Kunskapsbaren 2011 Linköping - Mobila trender & strategier
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Unicorns and the Future of Virtual Reality
- 4. $600MVC
- 6. Those who don’t learn from the past...
- 9. are bound to repeat it...
- 10. ...again
- 11. VR $$$
- 14. Mobile vs VR Growth Analogs 2015 2005 Smart Phone 2016 2007 iPhone Hardware Shake out App marketplaces Game Spectating Social Netowrks 2017 2010 5B Apps DL’d iPad 1st VR Killer App AR HMDs Tourism Pornography Healthcare & Enterprise Apps 2018 2012 Augmented Reality (Wearable) Haptics 2020 2015 25B Apps DL’d $355B Rev 2.6B Users Hype! Consumer HMDs 2009 iPhone Cut & Paste Angry Birds 25B Apps DL’d Mobile 2018 2012 Flappy Bird VR
- 15. MAINSTREAM PLAYER HARDWARE APP MARKET MOTIVATION VR Consumer Ecosystem 2015 ? ? ? ?
- 16. Focus on UX now, or Else
- 17. Don’t Worry, the Content is there
- 18. VR Lean Methods Iterate fast & Pivot fearlessly Comfort > Realism Platform Agnostic Study Ecosystems Practice Empathy Look beyond games New Medium, New KPIs: Comfort, Presence, Emotion, Social, Session
- 19. Skills & Market Trends in VR Mobile/Web VideoMarketing/Social Hardware Games
- 20. Up & to the right… Right? $150B TAM by 2020 unlikely
- 21. VR Funding Boot Strap < $100K Angel $50K-1M VC Series A >$1M Kickstarter $50K-$1M+ $
- 22. VR Startup Resources AngeList The Lean Startup SlideShareKickstarter