Presentation from MeasureCamp 2024 in Helsinki

1. houseofrezac.com
How I design measurement
Vytvořeno 10. srpna 2023
Aktualizace 27. srpna 2023, v4
Pavel Šabatka
pavel@houseofrezac.com
House of Řezáč, s.r.o.
Gorkého 51/1, 602 00 Brno

3. Why?
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4. Reduce cost

5. Reduce probability of error

6. Do „other analytical things“

7. …so what do we need?
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8. Tags
Variables
dataLayer
Data model
Triggers
WEB
GTM
…

9. Tags
Variables
dataLayer
Data model
Triggers
WEB
GTM
…
Transform

10. 1. Standardized format of GTM data model
2. Transformation layer in GTM
3. Error monitoring
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11. Standardized format of
GTM data model
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12. 1. Easy and readable
2. Extendable for variant websites
3. Handles with recursive merge in GTM
4. Works in single page applications

13. Can I use Universal Analytics dataLayer?

14. Lego dataLayer
https://www.mardiros.net/lego-data-layer-how-does-it-work/

15. Lego dataLayer
https://www.mardiros.net/lego-data-layer-how-does-it-work/

16. Objected Oriented Programming

17. „Transformation layer“
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18. V1: „Highway to hell“

20. V2: Dependencies everywhere

21. V3: „Do not try it at home“

23. Error monitoring
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25. Result
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27. Pavel Šabatka
@pavelsabatka
pavel@houseofrezac.com
houseofrezac.com