The Strategic Ensemble Behind Effective Content

© ClearVoice. All Rights Reserved.
The Strategic Ensemble
Behind Effective Content
Get to know the people working together to create
stellar content.

Content Production is Collaborative,
Not a One-Person Show
You need an entire crew of talented people working
toward one common goal: craft clear, compelling
content that achieves the desired results.
Content collaboration brings together a range of skills,
expertise, and perspectives — all necessary to
communicate your message effectively.
© 2024 ClearVoice. All Rights Reserved.
Great things in business are never
done by one person; they're done by a
team of people.
“
- Steve Jobs

The Unsung Heroes of Effective
Content Collaboration

False information can lead to harmful
consequences.
“
- Binghamton University’s School of Management
The Researcher
The Backbone of Authenticity and Relevance
What makes content credible and authoritative? Solid research.
Good detectives leave no stone unturned to uncover the entire
picture. Similarly, content researchers bring factual accuracy,
context, and depth to the table.

Top Skills Content Researchers Possess:
● Analytical skills
● Attention to detail
● Critical thinking
● Data organization
● Communication skills
Content researchers collect data, statistics,
facts, and insights relevant to a specific topic.
Then, they verify and analyze information to
support content development.

Only 73% of marketers have a content
marketing strategy in place. But, only
40% of them have it well documented.
“
- Content Marketing Institute
The Content Strategist
The Architect of Content Success
Does your content meet business goals and audience
expectations? Congratulations are in order for your content
strategist.
They design and implement the blueprint of your content strategy
— and strategy is the linchpin of it all.

What Content Strategists Do:
● Audience research
● Content audits
● Content calendar management
● Content performance analysis and optimization
● Implementation of SEO best practices
● Creation of guidelines and standards
● And much more
Content strategists bring their vision to life
through content frameworks that outline how
they’ll create, publish, manage, distribute, and
manage content.

consider producing high-quality
content their biggest challenge.
“
- Gartner
The Writer
Crafting Worlds Beyond Words
Writers are central to the content creation process, acting as
storytellers who convey ideas, information, and emotions using
the written word.
The writer's role is often not limited to writing. They also research,
edit their work, and collaborate with other team members to
ensure the final product is coherent and visually appealing.
More than 40% of content writers

Common Types of Content Writers:
● Brand journalist
● Blog writer
● Copywriter
● Ghostwriter
● Technical writer
● Long-form content writer
● Scriptwriter
● Email and social media writer
Content writers produce a wide range of
content types, each serving a specific purpose
— from educating and informing to entertaining
and persuading.

of businesses use graphic
design to communicate
better with customers.
“
- Piktochart
The Visual Storyteller
Bringing Stories to Life, Frame by Frame
Transforming narratives into powerful visual experiences through
imagery, animation, and design — that’s the magic visual
storytellers weave.
Graphic designers combine typography, layout techniques, and
color theory to create effective, visually captivating content, while
content designers structure information in a way that’s engaging,
accessible, and user-friendly.
55%

Graphic and Content Designers Perform:
● Conceptualization of visual ideas
● Brand identity creation
● User experience (UX) design
● Content layout and typography selection
● Multimedia production
● Designing print materials
● Photography and image editing
Poor color choices, crowded design,
low-quality images, inconsistent branding,
confusing navigation — visual storytellers
eliminate these from your content.

The Data Analyst
Unveiling Insights, Shaping Decisions
Uncovering insights about user preferences, analyzing content
performance, tracking data trends, and examining which topics
are popular or underserved — these are just some of the things
data analysts excel at.
Analysts love crunching numbers, conducting A/B tests, and
turning vast oceans of data into compelling narratives that inform
strategy and decision-making.
their companies leverage data to
support decision-making at all levels.
“
- Think with Google
Nearly 70% of marketers say

Data Analysts Develop Content Strategies by:
● Examine content performance across channels
● Identify trends in consumer behavior and emerging issues
and topics
● Analyze competitive data
● Develop content personalization strategies
● Use SEO data to optimize content
● Determine the best platforms and times for content
distribution
● Measure the ROI of content marketing efforts
Data analysts possess strong technical,
statistical, and problem-solving skills, but they can
also communicate complex findings simply and
succinctly.

The Content Distributor
Amplifying Your Message, Broadening Your Reach
Content distributors have one primary goal: ensure that content
reaches its intended audience through the most effective
channels and strategies.
They use various distribution platforms and tools, including social
media and digital advertising, to maximize content engagement
and visibility.
used organic social media to promote
content, while 51% used paid social
media ads.
“
- Statista
In 2022, 73% of marketers worldwide

Roles responsible for Distributing Content:
● SEO specialists
● Social media managers
● Email marketing managers
● Content syndication specialists
● Digital PR managers
● Community managers
● Pay-per-click (PPC) specialists
● Partnership and affiliate managers
Depending on the size of your organization,
individuals may juggle multiple content
distribution roles, while larger organizations
may have dedicated teams for each function.

A ClearVoice Customer Story

Problem:
Jerome’s TV presence wasn’t enough to boost
organic SEO and improve website traffic.
The Solution:
The ClearVoice team conducted website audits
and comprehensive keyword portfolio research,
implemented PPC campaigns, and produced
350 pieces of content, including blogs, website
copy, and buyer’s guides, in the first year.
Results:
This level of collaboration produced a 10%
increase in organic traffic, more sales,
improved page quality score, and $15,000
in ad spend savings.
Read More

Content Takes a Village
Each content collaborator adds their unique
value to the content creation process. They
ensure the content produced check all the right
boxes, reaches the right audiences on the right
platforms at the right time, and yield the
desired business results.
Ready to experience content collaboration in
action? ClearVoice has a large network of
vetted, experienced freelancers who work
together to create high-quality, engaging
content tailored to your business needs.
Connect with a ClearVoice specialist today to
learn more.

The Strategic Ensemble Behind Effective Content

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