Introducing Prof Ed McFly our personalised Artificial Intelligence Maestro. AI BOTS, underpinned by Machine Learning algorithms are reported as the future in sectors from engineering to health to education. Market analysts predict the global market of $12billion (2023) will grow by 470% within five years to an incredible $72 billion, transforming the way in which we seek and access new ways of working and learning. However, challenges of trust, confidence, competence, and communication remain. A Masters Unit, “Global Innovation Management” scaffolded the learning experiences of 157 students from hands-on team building of spaghetti tower to developing their own innovative AI Avatar videos, guided by Prof Ed McFly. Regarding Professor Ed McFly's existence, 46.3% believed and 20.9% were uncertain. Students expressed enthusiasm, describing AI as impactful, innovative, and beneficial for future careers. Positive feedback on the AI seminar emphasised satisfaction, engagement, and educational value. Recommendations include further AI integration into teaching, allocating more exploration time, addressing concerns, enabling more collaboration, exploring diverse AI applications, and continuous improvement. Despite mixed sentiments, the positive feedback indicates AI's potential to significantly enhance learning experience. As we share our resource bank, participants will follow in the footsteps of our students as they, and we, explore AI.

1. Prof Ed McFly
Spaghetti to AI
Please do tweet to @NTF_tweet
Dr Holly Henderson (NTF 2023)@hhenderson
Professor Debbie Holley (NTF 2014)@debbieholley1
Bournemouth University
Photo by Nguyen Khiem on Unsplash

2. Who is Professor
Ed McFly?
• Prof Ed is our personalised Artificial
Intelligence Maestro
• So what did we do with him and the
students?
• Come and find out...
and we will draw upon the resources
we used in this session..

3. Msc Global Innovation
Managementstudents
This is what they thought
about Prof Ed McFLY!
157 students – of whom
nearly half (46%) believed
Prof Ed was a 'real' person'

4. Background...
AI chatbots...underpinned
by machine learning
• Now – worth $12 billion
• $72 billion an incredible 470%
growth in 5 years
• New ways of working and
learning
• So lets try out a new way...

5. Welcome to the AI class! Task One

6. Ice breaker: 21C Ideal educator persona
• Profile of a 21C educator
• What are their Key Attributes?
• Max 100 word biography for the
persona
Send the profile to:
hhenderson@bournemouth.ac.uk

7. Spaghetti
Tower (task 2)
Instructions:
• Supplies for each team:
• 1 marshmallow, 20 spaghetti
strands and tape
• The challenge: Build the tallest
tower possible that will support a
marshmallow, in 10 minutes.
• Timer set for 10 minutes
• Go!
Nguyen Khiem on Unsplash

8. And hoping Holly
will have created
our personnas!

9. Now use
Chat GPT
to create
300 words
about a
21st C
personna!
• An analysis!
• The logo of ChatGPT is defined by simplicity, inclusivity, and knowledge sharing. It has a geometric figure
resembling a hexagon in the middle and is composed of other segments that look like a chain link.
• The logo is modern and sleek in fern green, and it’s perfect for delineating ChatGPT’s service: endless
information and simplified communication.
https://logomakerr.ai/blog/

10. Had I built the seminar activity with Chat GPT
would you have minded?
Discussion

11. Case Study: Using an Ai generated lesson
Photo by John Schnobrich on Unsplash

12. Chat GPT
Prompt &
Output

13. Tasks:
Brain storm a new allianceor partnership
that would enable innovation ina
product or service for either:
•technology for sustainableenergy or
improving healthcareaccess in a specific
community. (20 minutes)
• Identify partner(s), the advantages,
responsibilitiesand risks in this
allianceor partnership (20 minutes)
• Prepare an AI proposalpromotion
video
using https://app.heygen.com/home
free trial (20 minutes)
• Presentations+ Q & A (20 minutes)
• Discussion & Debrief on the
challenges & opportunities(20
minutes)
Brightspace Student
Video

14. Student AI videos
• Check them out here

15. What did you think of the use of AI in your Brightspace Materials?
Very impactful and
awesome.
Good AI is a very greatteaching
material and splendid.
Awesome. Amazing.
Wonderful. Interesting and new
experience.
Funny and Interesting. Itshould be incorporated
into the materials.
Beneficial.
Very Good. Awesome. It’s beneficial and
interesting and fun to do
as a team.
Perfect. Innovativeand
interactive.
Beneficial at relaying
information faster and
efficiently.
Interesting, effectiveand
efficient.
Concise and informative. Should be included. Good and very interesting.
AI is the future! New way ahead. Very useful and future
looking.
Very helpful and
convenientto use.
Exciting and fun.
Yeah, it's amazing. AI really made life easy. Makes teaching morefun. Yeah, it helps a lot to
reduce time and stress.
It's interesting and funny.
Realistic. It's really good and
innovative.
Helps students
understand better.
Futuristic. Intuitive.
Enjoyed it and wantto
make more of them.
AI is useful, helps gives
insights on topics, gives a
senseof direction.
Itis very helpful as it give
an insight.
I think it is very beneficial. It’s interesting and
beneficial for our future
careers.

16. Thematic Analysis
Positive impact + Awesomeness Educational Value
Efficient & Effectiveness Future-orientated
AI Materials
Brightspace

17. Please give feedback on the creation of AI videos -Seminar Task
More time. Satisfactory. AI is a very greatteaching
material and splendid.
Awesome. I will use this technology
in a job interview or new
innovation.
Need moretime. Itwas fun. Funny and Interesting. Enjoyed a lot. Really useful.
More minutes than on the
trial version.
Itwas a new experience
and amazing.
Awesome. Itwas really fun and
interesting to do.
Innovativeand
interactive.
It’s dangerous haven’tyou
watched terminator.
Itwas a new thing to learn
about innovation.
Itwas engaging. I enjoyed it, at firstit
looked hard, but later it
was fun.
Good and very interesting.
Give moretime to play
around with the software
tools.
Very much enjoyed and
learned new tools and
techniques.
They are cool. Very helpful and
convenientto use.
Next level creativity.
Itwas really cool, enjoyed
creating video.
Itwas engaging and I
would love to do it again.
I enjoyed it. Itwas quite interesting
and fun.
Innovativein the field of
business.
The task was engaging,
interesting and fun.
Itwas exciting and useful. Very engaging, creative
and tasking.
The creation was quite
fun and interesting.
I think it could be used for
presentations in the
future.
Good. Itwas fun and engaged all
the students, it is a tool
that should be used in
teaching materials more.
Great to use and
personally recommend to
all of one.
Itis usefulbecause it
helps one to havea
rethink and study more.
Usefulexercise and can be
used in presentations.

18. Thematic Analysis
Positive feedback + satisfaction Time constraints
Concerns about AI Learning + Educational value
AI Seminar Activity

19. Student Feedback

20. Next steps
IncorporateAI in Teaching Materialsand
Resources
Provide sufficient time for explorationof AI
tools
Address concerns about AI and provide
reassurance
Foster collaboration and interactivelearning
with AI
Expand the use of AI in different contexts

21. Selected reading
Crawford, J., Allen, K.A., Pani, B. and Cowling, M., 2024. When artificial intelligence
substitutes humans in higher education: the cost of loneliness, student success, and
retention. Studies in Higher Education, pp.1-15.
Natanagara, M (July 2023) Machine Learning, AI, and the Future of Education
TED talk https://www.youtube.com/watch?v=gjDPtzJQnyM
Ouyang, F., Zheng, L. and Jiao, P., 2022. Artificial intelligence in online higher
education: A systematic review of empirical research from 2011 to 2020. Education
and Information Technologies, 27(6), pp.7893-7925.
Popenici, S.A. and Kerr, S., 2017. Exploring the impact of artificial intelligence on
teaching and learning in higher education. Research and practice in technology
enhanced learning, 12(1), p.22.
Savage, F (2033) How ChatGPT will drive Chatbots in 2023
Juniper Research White Paper Basingstoke https://www.juniperresearch.com/
media/o4ph015m/how-chatgpt-will-drive-chatbots-in-2023-whitepaper.pdf
Zawacki-Richter, O., Marín, V.I., Bond, M. and Gouverneur, F., 2019. Systematic
review of research on artificial intelligence applications in higher education–where are
the educators?. International Journal of Educational Technology in Higher
Education, 16(1), pp.1-27.