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What is SEO
 Search engine optimization is a methodology of
strategies, techniques and tactics used to increase the
amount of visitors to a website by obtaining a high-
ranking placement in the search results page of a search
engine (SERP) -- including Google, Bing, Yahoo and
other search engines.
 It is common practice for Internet users to not click
through pages and pages of search results, so where a site
ranks in a search is essential for directing
more traffic toward the site. The higher a website
naturally ranks in organic results of a search, the greater
the chance that that site will be visited by a user.
What are Keywords?
Keywords are terms or (more often) phrases you would
expect someone to search for to find your website. With
SEO you pick your keywords and create pages focused on
them. You can only focus each page on a specific keyword
phrase or few specific keywords. One of the best tricks to
SEO is to gain traffic using many pages focused on
specific terms vice focusing on broad single word terms.
Specific terms are usually easier to rank well for and
often have a higher conversion rate (since a longer query
is often associated with greater searcher intent).
Using the Correct Domain Name
Acquiring links is important
to rank well for competitive
terms. When possible you
want the links pointing at
you to use your keywords
in them. Other sites
(especially directories) are
more inclined to link to you
with your keywords in the
link text if they are also in
your official site name or
domain name. It is usually
a good idea to use your
keywords in your domain
name when possible.
Gaining Top Rankings can take a Long
Time
 Some of your biggest competitors have likely been around for a long
time and have many links built up over time. You can view their
links by:
 Searching Yahoo! for linkdomain:www.compitingWebsite.com ;
 Searching Google for link:www.CompetingWebsite.com ;
 Yahoo! usually shows more links to your site than Google does, and
each search engine will likely show some links the other is not
showing;
 Search engines know of and evaluate many more links than they
show using a backlink check. Even though all links do not display,
checking backlink can help you estimate the popularity of a site.
If website will be at high ranking the more people
will find it
Here is how title tags appear in a browser that uses
the bar to display title tags (other browsers might
only use the tab space or not show them at all):
SEO

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SEO

  • 1.
  • 2. What is SEO  Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.  It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
  • 3. What are Keywords? Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).
  • 4. Using the Correct Domain Name Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them. Other sites (especially directories) are more inclined to link to you with your keywords in the link text if they are also in your official site name or domain name. It is usually a good idea to use your keywords in your domain name when possible.
  • 5. Gaining Top Rankings can take a Long Time  Some of your biggest competitors have likely been around for a long time and have many links built up over time. You can view their links by:  Searching Yahoo! for linkdomain:www.compitingWebsite.com ;  Searching Google for link:www.CompetingWebsite.com ;  Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;  Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.
  • 6. If website will be at high ranking the more people will find it
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  • 10. Here is how title tags appear in a browser that uses the bar to display title tags (other browsers might only use the tab space or not show them at all):