Pokemon GO & Marketing Part 2 of 4. In this section there's information about what to do before you decide to market your brand using Pokemon GO to local marketing information.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensSven Jürgens
Vorstellung des App Marketings für Indie Entwickler sowie für Klein- und Mittelständische Mobile Publisher. Über welche Kanäle finden User eine App in den App Stores? Wie kann die Conversion Rate maximiert werden? Wie erhöht man die Kundenbindung im Zusammenhang mit einer Spiele App? Es werden zudem Strategien zur Monetaresierung vorgestellt, um den Kundenwert einer App zu erhöhen.
1. The company provides a one-stop solution for developers to publish, market, and monetize their games in China through partnerships, proven processes, and technology platforms.
2. Key offerings include full publishing services, an open publishing platform (OPP) allowing self-publishing, and tools like RevenueX and KTplay to optimize existing games and drive community engagement.
3. The company has successfully transformed indie games into long-term franchises with hundreds of millions of downloads and years of sustainable revenue through their expertise in live operations, localization, and marketing.
Estratégias de marketing para atrair jogadores de Pokemon Go incluindo criar PokeStops, escolher um time do jogo, oferecer vantagens por nível e patrocinar eventos e jogadores.
The document discusses various social media campaign ideas for an automotive parts company called Autopartsmate. It proposes several types of campaigns including games, contests, polls and photos on Facebook. It also provides suggestions for promoting the company on other platforms like Twitter, LinkedIn, YouTube, Google+ and through blogging. The document gives objectives and strategies for campaigns on each channel and emphasizes tracking engagement and driving traffic to the company website.
Pokemon GO & Marketing Part 2 of 4. In this section there's information about what to do before you decide to market your brand using Pokemon GO to local marketing information.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
The Lean Startup Engines of Growth with Google's PlatformsMark Masterson
In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.
App Marketing für Mobile Publisher - Vortrag KMM Hamburg 2021 - Sven JuergensSven Jürgens
Vorstellung des App Marketings für Indie Entwickler sowie für Klein- und Mittelständische Mobile Publisher. Über welche Kanäle finden User eine App in den App Stores? Wie kann die Conversion Rate maximiert werden? Wie erhöht man die Kundenbindung im Zusammenhang mit einer Spiele App? Es werden zudem Strategien zur Monetaresierung vorgestellt, um den Kundenwert einer App zu erhöhen.
1. The company provides a one-stop solution for developers to publish, market, and monetize their games in China through partnerships, proven processes, and technology platforms.
2. Key offerings include full publishing services, an open publishing platform (OPP) allowing self-publishing, and tools like RevenueX and KTplay to optimize existing games and drive community engagement.
3. The company has successfully transformed indie games into long-term franchises with hundreds of millions of downloads and years of sustainable revenue through their expertise in live operations, localization, and marketing.
Estratégias de marketing para atrair jogadores de Pokemon Go incluindo criar PokeStops, escolher um time do jogo, oferecer vantagens por nível e patrocinar eventos e jogadores.
The document discusses various social media campaign ideas for an automotive parts company called Autopartsmate. It proposes several types of campaigns including games, contests, polls and photos on Facebook. It also provides suggestions for promoting the company on other platforms like Twitter, LinkedIn, YouTube, Google+ and through blogging. The document gives objectives and strategies for campaigns on each channel and emphasizes tracking engagement and driving traffic to the company website.
Pokemon Go has the potential to tap into a market of over 1 billion people in India. It aims to maximize initial installations and ensure high daily active users through social media marketing and innovations that appeal locally. Long term goals include generating revenue from micro-transactions and finding other revenue streams to match top apps. The strategy involves meeting the wants of nostalgic Pokemon fans and leveraging partners like food brands for promotions to attract both young adults and children.
Leveraging gamification in brand building strategies
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
How to launch successful retargeting campaigns for gaming apps issei tanaka_f...Jessica Tams
This document discusses how to successfully launch retargeting campaigns for gaming apps. It recommends specifying the target audience based on in-game events and goals. Integrating additional player data from within games is important to power dynamic segmentation and creative optimization. Segmenting users based on their progress and allocating budget efficiently can improve campaign performance. Dynamic creatives that are personalized to each user's achievements can significantly increase engagement.
This document discusses using Facebook and Instagram for gaming marketing. It provides case studies and strategies for awareness/acquisition, engagement/maximizing value, and measurement/optimization. Key recommendations include using photo/carousel ads for early awareness testing, video ads to demonstrate gameplay, lookalike audiences to target similar players, and engagement ads to re-engage high value players. The document also provides examples of gaming companies that successfully increased installs, engagement, and revenue through Facebook/Instagram marketing.
The document outlines a marketing campaign for a new tablet computer called Carte Blanche. It proposes using a product microsite and social media contests to build excitement leading up to the June 2010 launch party at the historic Don Jail venue. Key tactics include a contest encouraging social media users to "jailbreak themselves" and win tickets to the exclusive launch event. The goal is to position Carte Blanche as the tablet for tech-savvy urban youth and capture 15% market share through a uniquely branded integrated launch strategy.
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
It is about time to create meaning online and encourage people to act kindly to one another. The presentation, built on the shoulders of giants ( see reference) looks at how game mechanics can be applied to service design and engagement marketing to encourage and reward Kindness between people.
NB : I have used some third parties slides to create that presentation . Please kindly contact me for any issue: vsider2@hotmail.fr
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
PartyPoker is one of the world's largest online gaming companies and aims to engage customers through various platforms on their site including blogs, videos, and social media. They also focus on social responsibility by providing resources for responsible gaming and tracking customer spending habits. The company segments its customers by experience level and sends targeted newsletters to help customers at all levels enjoy and learn about online poker.
Proposed Digital Engagement for Shoe Catagory - BataWaqas Nasir
The document provides an analysis of Bata's digital landscape in Pakistan including its social media presence, competitors, target audiences, and potential digital objectives and strategies. It outlines ideas for leveraging trends like augmented reality, gamification, and dual screens to enhance Bata's online and in-store experiences through applications, games, and interactive digital content. A proposed yearly calendar schedules rolling out these concepts between July and June.
The document provides an overview of recent developments in internet marketing and ecommerce. It discusses the growth of social media and its increasing relevance for brand management. It also covers the rise of online superstores, geo-targeting for more relevant recommendations, remarketing strategies, and Google's continued dominance in search and browsers. The document profiles the success of Surfstitch, an online retailer founded in 2008 that has grown to $30 million in annual sales through strategic partnerships and focus on technology, inventory, and scaling operations.
SponsorSelect is an advertising platform that allows consumers to choose which ads they see. It has been integrated into WeatherBug for 7 years and is now part of a larger network of entertainment sites. SponsorSelect forms give users advertising options and collects data on who they select. Advertisers benefit from increased brand recall and performance through "self targeting" ads. Publishers see higher revenue and content owners can argue for free content. The platform offers title and featured sponsorship positions to advertisers.
The document provides an interview with SEO expert Eric Lancheres discussing his background and expertise in helping websites recover from Google's Panda and Penguin algorithm updates. Lancheres describes how Panda evaluates the overall quality of a website based on factors like user experience, page speed, and content quality. The interview also covers definitions of key SEO terms like quality score and how business owners can determine if improvements have increased their quality score.
This document summarizes a mobile game engagement and rewards platform called giip. It aims to help mobile game developers engage players in new ways through innovative online experiences paired with real rewards for virtual achievements. The platform connects game players, publishers, and consumer brands to generate revenue through mobile advertising and provision fees from affiliated deals. It believes this model can address industry challenges around user engagement, monetization, and player retention in mobile gaming.
5 Vines About cantineoqueteveo That You Need to Seemuhammadyb199
Cantineoqueteveo, is definitely an Search engine optimisation contest structured by cantinamarketera (José Marquez). It includes positioning a fresh area One of the major a few positions of Google.es
Onebit is a digital company that provides various creative and technical services including interface design, web and mobile application development, and strategic consulting. They have a team of account managers, creative professionals, and developers. Onebit works on projects using a methodology of listening, discovering needs, designing solutions, developing applications, and ensuring user satisfaction. They have experience building various mobile and game applications for clients in different industries.
The document provides summaries of various projects Eric Burgess has worked on involving strategy, creative, community management, and social media roles. These include campaigns for Parallels Desktop and Dreaming Tree Wine to meet sales goals using social sharing features. Other projects involved developing QR code campaigns, bringing educational products to market through influencers, redesigning blogs and ecommerce sites, and founding startups like The Skateboard Film Festival and Socialrazzi.
LEGO Case Analysis and Recommendations Wayne Buerkle
The document discusses recommendations for how LEGO can adapt to the digital era and compete at premium toy prices. It recommends that LEGO create a social media campaign to crowdsource new product ideas from customers and develop a free-to-play LEGO mobile game to allow creative building on the go. It also recommends a LEGO rental service with monthly membership plans and unlimited part exchanges to address issues with high individual product prices and children getting bored of sets over time.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The document promotes following a Facebook page. It provides the URL for the Facebook page "FACEBOOK.COM/MACCO01" and encourages readers to like and follow the page at this online address for updates and posts. The Facebook page shares information from a company or organization identified as "MACCO01".
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
Pokemon Go has the potential to tap into a market of over 1 billion people in India. It aims to maximize initial installations and ensure high daily active users through social media marketing and innovations that appeal locally. Long term goals include generating revenue from micro-transactions and finding other revenue streams to match top apps. The strategy involves meeting the wants of nostalgic Pokemon fans and leveraging partners like food brands for promotions to attract both young adults and children.
Leveraging gamification in brand building strategies
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
How to launch successful retargeting campaigns for gaming apps issei tanaka_f...Jessica Tams
This document discusses how to successfully launch retargeting campaigns for gaming apps. It recommends specifying the target audience based on in-game events and goals. Integrating additional player data from within games is important to power dynamic segmentation and creative optimization. Segmenting users based on their progress and allocating budget efficiently can improve campaign performance. Dynamic creatives that are personalized to each user's achievements can significantly increase engagement.
This document discusses using Facebook and Instagram for gaming marketing. It provides case studies and strategies for awareness/acquisition, engagement/maximizing value, and measurement/optimization. Key recommendations include using photo/carousel ads for early awareness testing, video ads to demonstrate gameplay, lookalike audiences to target similar players, and engagement ads to re-engage high value players. The document also provides examples of gaming companies that successfully increased installs, engagement, and revenue through Facebook/Instagram marketing.
The document outlines a marketing campaign for a new tablet computer called Carte Blanche. It proposes using a product microsite and social media contests to build excitement leading up to the June 2010 launch party at the historic Don Jail venue. Key tactics include a contest encouraging social media users to "jailbreak themselves" and win tickets to the exclusive launch event. The goal is to position Carte Blanche as the tablet for tech-savvy urban youth and capture 15% market share through a uniquely branded integrated launch strategy.
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
It is about time to create meaning online and encourage people to act kindly to one another. The presentation, built on the shoulders of giants ( see reference) looks at how game mechanics can be applied to service design and engagement marketing to encourage and reward Kindness between people.
NB : I have used some third parties slides to create that presentation . Please kindly contact me for any issue: vsider2@hotmail.fr
Mobile application marketing involves promoting mobile apps, optimizing app listings, generating downloads and reviews, and tracking metrics. The objectives are new user acquisition, brand awareness, engagement, and revenue. Popular app categories include games, social media, utilities and news. Key factors for success are high quality apps, buzz generation, optimization for app stores, paid advertising, social sharing, feedback solicitation, analytics, and leveraging multiple channels. Cogniter Technologies offers mobile app development and marketing services with experienced teams.
PartyPoker is one of the world's largest online gaming companies and aims to engage customers through various platforms on their site including blogs, videos, and social media. They also focus on social responsibility by providing resources for responsible gaming and tracking customer spending habits. The company segments its customers by experience level and sends targeted newsletters to help customers at all levels enjoy and learn about online poker.
Proposed Digital Engagement for Shoe Catagory - BataWaqas Nasir
The document provides an analysis of Bata's digital landscape in Pakistan including its social media presence, competitors, target audiences, and potential digital objectives and strategies. It outlines ideas for leveraging trends like augmented reality, gamification, and dual screens to enhance Bata's online and in-store experiences through applications, games, and interactive digital content. A proposed yearly calendar schedules rolling out these concepts between July and June.
The document provides an overview of recent developments in internet marketing and ecommerce. It discusses the growth of social media and its increasing relevance for brand management. It also covers the rise of online superstores, geo-targeting for more relevant recommendations, remarketing strategies, and Google's continued dominance in search and browsers. The document profiles the success of Surfstitch, an online retailer founded in 2008 that has grown to $30 million in annual sales through strategic partnerships and focus on technology, inventory, and scaling operations.
SponsorSelect is an advertising platform that allows consumers to choose which ads they see. It has been integrated into WeatherBug for 7 years and is now part of a larger network of entertainment sites. SponsorSelect forms give users advertising options and collects data on who they select. Advertisers benefit from increased brand recall and performance through "self targeting" ads. Publishers see higher revenue and content owners can argue for free content. The platform offers title and featured sponsorship positions to advertisers.
The document provides an interview with SEO expert Eric Lancheres discussing his background and expertise in helping websites recover from Google's Panda and Penguin algorithm updates. Lancheres describes how Panda evaluates the overall quality of a website based on factors like user experience, page speed, and content quality. The interview also covers definitions of key SEO terms like quality score and how business owners can determine if improvements have increased their quality score.
This document summarizes a mobile game engagement and rewards platform called giip. It aims to help mobile game developers engage players in new ways through innovative online experiences paired with real rewards for virtual achievements. The platform connects game players, publishers, and consumer brands to generate revenue through mobile advertising and provision fees from affiliated deals. It believes this model can address industry challenges around user engagement, monetization, and player retention in mobile gaming.
5 Vines About cantineoqueteveo That You Need to Seemuhammadyb199
Cantineoqueteveo, is definitely an Search engine optimisation contest structured by cantinamarketera (José Marquez). It includes positioning a fresh area One of the major a few positions of Google.es
Onebit is a digital company that provides various creative and technical services including interface design, web and mobile application development, and strategic consulting. They have a team of account managers, creative professionals, and developers. Onebit works on projects using a methodology of listening, discovering needs, designing solutions, developing applications, and ensuring user satisfaction. They have experience building various mobile and game applications for clients in different industries.
The document provides summaries of various projects Eric Burgess has worked on involving strategy, creative, community management, and social media roles. These include campaigns for Parallels Desktop and Dreaming Tree Wine to meet sales goals using social sharing features. Other projects involved developing QR code campaigns, bringing educational products to market through influencers, redesigning blogs and ecommerce sites, and founding startups like The Skateboard Film Festival and Socialrazzi.
LEGO Case Analysis and Recommendations Wayne Buerkle
The document discusses recommendations for how LEGO can adapt to the digital era and compete at premium toy prices. It recommends that LEGO create a social media campaign to crowdsource new product ideas from customers and develop a free-to-play LEGO mobile game to allow creative building on the go. It also recommends a LEGO rental service with monthly membership plans and unlimited part exchanges to address issues with high individual product prices and children getting bored of sets over time.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Similar to Pokémon GO & Marketing Part 3 of 4 (20)
The document promotes following a Facebook page. It provides the URL for the Facebook page "FACEBOOK.COM/MACCO01" and encourages readers to like and follow the page at this online address for updates and posts. The Facebook page shares information from a company or organization identified as "MACCO01".
"Millennial's are killing the napkin industry, aren't buying homes, want every company to be 'do-gooders'," but, do they really? Check out this new PowerPoint for some more famous myths about millennial's and what is actually happening in today's world!
The second section to this series covers information about programmatic buying digital audio. Here you'll find: facts of programmatic buying, tips to improve campaigns, trends and more.
As marketers we need to always keep learning. If it's revisiting material we worked on in school or learning something new, taking courses online can be a great way to stay up to date in our industry. Take a look this SlideShare for further details.
The next section in this series includes information about: Google keep, Google my business, Google pagespeed, and Google resizer, Check out the SlideShare for more information.
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
Here are three main market forces that are currently affecting marketing. From international transactions to supply and demand, these factors can affect how successful your marketing can be.
These factors exist within a marketing firm and an organization has control over them. This infographic includes: company image & brand equity and more.
External factors are beyond the control of a firm and its success depends on its adaptability of the environment. These are a few factors that will impact marketing.
In this PowerPoint we explore eleven creative design trends for 2018 from shutterstock.com. These trends can help marketers and designers create ads, websites and more.
There are many factors that affect how marketers market their products to their audiences. In this first infographic of this series, we cover environmental factors such as competition, consumer trends and more.
Did you know that 51.40% of consumers find mobile phones to be the most popular device? Check out this PowerPoint with more statistics and trends that will affect marketing in 2018.
In this new series, we discuss multi-channel and omni-channel marketing. Part one covers information about multi-channel marketing, which includes; the definition, users and more.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
How to write great content for SEO (search engine optimisation)Ben Foster
In today's digital world, getting found online is crucial.
But with millions of websites vying for attention, how do you make your content stand out?
The answer: Writing for SEO (Search Engine Optimization).
Learn how to write compelling content that not only engages readers but also ranks higher in search engine results.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdfFranchiseBatao
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
1. Information of how Pokémon GO can help companies market their
products & more.
Images from: Google Images
2. Table of Contents:
PageTitle: Page Number:
MarketingTactics 61
Pokémon GO Insights 72
Marketers Response 79
Business & Pokémon GO: 84
Examples of Use 85
How can Businesses Profit? 95
Tips: 100
Future: 108
Work Cited: 113
PageTitle: Page Number:
Pokémon GO Information: 3
Pokémon GO Overview 4
Player Information 12
PokéStops & PokéGyms 20
Lures 27
Statistics: 35
Marketing on Pokémon GO: 45
Before Marketing 46
Local Marketing & Pokémon GO 53
3. MarketingTactics:
• The creator acts as the publisher, the business owners the advertisers, & the players are the customers
There’s an Affiliate Channel Component with the App:
• Offering to allow businesses to have customized appearances or promoted offers
Display Marketing Opportunities:
• Can be embedded by allowing users to search for products or business types & the app shows what’s near to
the user
Search Marketing Features:
• Can be embedded to allow players to share & earn rewards
Social Features:
Compiled by Author from: blog.marketing.rakuten.com
Different Potential Marketing Methods:
4. MarketingTactics:
Battery Life
Problems
Get People to Hang
Out
Give Out Pokémon
GO Gifts
HaveTeam Specific
Promotions or Days
Host a Pokémon GO
Tournament
Join up with Other
Store Owners
Pokémon GO Social
Compiled by Author from: entrepreneur.com
5. MarketingTactics:
Battery Life Problems:
Power Strips:
Have a few available to help
trainers revive their dead
phones & to continue on their
journey
Portable Power Packs:
Use this as promotional items
They don’t have to be expensive
but players will be grateful to
have extra battery
Compiled by Author from: entrepreneur.com
6. MarketingTactics:
Pokémon GO Social:
Creative Photo Contest:
Host a challenge where
players take pictures with
Pokémon & offer a prize
to the best one
Email Campaigns:
An email list is a revenue
driver businesses
Use a landing page or
collect them at check out
for a chance to win
Pictures with Products &
Pokémon:
Allow for discounts when
players tag pictures that
have the Pokémon & your
products in them
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com
7. MarketingTactics:
Pokémon GO Social:
Player Check-In:
Encourage players to
check-in while playing
It may lead to more
players coming into
your business
Social Media Shares:
Share when you find
rare Pokémon at your
location
They get the update
& it positions your
business for trainers
Snapchat Memories:
Encourage players to
share snaps of
catching Pokémon
inside your business
Tag Player Photos:
Ask players to share
their Pokémon
photos that were
taken at your
business to increase
social exposure
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com
8. Marketing Insights:
Compiled by Author from: entrepreneur.com
Triumph of Social Local
Mobile Marketing
(SoLoMo)
New Marketing
Infrastructure
Changing Boundaries
of online & Real Life
9. Marketing Insights:
Compiled by Author from: entrepreneur.com
Pokémon GO illustrates the full realization of Social
Local Mobile Marketing:
It combines social media
with local marketing-
Small businesses are seeing big gains
in sales due to extra foot traffic from
the game
It also uses mobile-
The game makes it possible for people
to interact in the real world & social
media world simultaneously
10. Marketing Insights:
Compiled by Author from: entrepreneur.com
The rise of PokemonGo is part of the broader trend toward the new era of the Internet ofThings (IoT)
Cheap digital sensor technology is going to transform the way people interact with mobile devices & with
real life objects in physical spaces
New platforms for communication & consumer interaction might suddenly appear in surprising new
ways
The applications for this sensor technology will be broad & varied
There might be massively disruptive technologies or whole new platforms for communication that seemingly
emerge overnight
11. Marketers Response:
By MakingThemselves Attractive to
Players
MakingTheir OwnVirtual &
Augmented Reality Apps
Through Partnerships
Compiled by Author from: ama.org
12. Marketers Response:
By MakingThemselves
Attractive to Players:
Use lures to get players to
the come to your location
Make the location
player friendly
Giveaways, competitions & more
can entice players to go to your store
Compiled by Author from: ama.org
14. Work Cited:
• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016.Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.
• Bhat , Aditya. "'Pokemon Go:' Full List of CountriesWhere the Game Has Been Released and RegionsYet
to Receive It." International BusinessTimes, India Edition. 06 Aug. 2016.Web. 16 Sept.
2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-
yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d.Web. 16 Sept.
2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to OtherApps?" Similarweb Blog PokmonGO Compared to Other Popular
Apps Comments. N.p., 2016.Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-
compared>.
• "How Pokémon Go Is Disrupting Marketing asWe Know It." AMA. N.p., n.d.Web. 16 Sept. 2016.
<https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-
disrupting-marketing.aspx>.
• "How Pokémon GoWill Level up Local Advertising." Marketing Land. N.p., 2016.Web. 16 Sept. 2016.
<http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go IntoYour Local Marketing Strategy." Tech.co. N.p., 2016.Web. 16 Sept.
2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “HowYour Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016.Web. 16 Sept. 2016.
<http://startwithhatch.com/pokemongo/>.
15. Work Cited:
• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p., n.d.
Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-
marketing-with-pokemon-go>.
• "Mobile Users Are Spending MoreTime in Pokémon GOThan Facebook." SensorTower. N.p., 12 July 2016.
Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players EngageWith Businesses."MarketingProfs. N.p., 18Aug. 2016.Web.
16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-
with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d.Web. 16 Sept. 2016.
<http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016.Web. 16 Sept.
2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-
5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d.Web. 16 Sept.
2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go MarketingTacticsYou Have toTry."Entrepreneur. N.p., n.d.Web. 16
Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "WhatCanYou Get At PokeStops? HowTo Obtain Incubators, Incense, Lure ModulesAnd
More In 'Pokemon Go'" International BusinessTimes. N.p., 2016.Web. 16 Sept.
2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-
modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GOApp*
16. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com