Recommended
More Related Content
What's hot
What's hot (18)
Similar to How to pitch effectively.
Similar to How to pitch effectively. (20)
Recently uploaded
Recently uploaded (10)
How to pitch effectively.
- 1. Pitching
- 3. For whom?
- 4. Research
- 5. Why?
- 6. Display Confidence Never say “sorry” Avoid “only/best/1st” $10 Billion market CTA
- 7. Types Elevator Competition Fundraise As much as possible Never, unless As much as it takes Trigger to “step out” and ask for more. Competitions are never your customer segments Inform and small setting
- 8. 1. Elevator
- 9. “We are Surround App, we enable Chinese social media for people who cannot read Chinese”
- 10. The 1-2-3 rocket 10 sec 20 sec 30 sec
- 11. My company, is developing to help find deals online faster. Socialista a social utility female consumers ,
- 12. State a Simple Offering
- 13. Be Specific “a social utility” A friendly regional gas and electric company. “an ecommerce site”
- 14. Avoid Buzzwords “mobile social CRM” Built in hybrid HTML5 with Heroku, MVP style. “a mobile application”
- 15. Skip the Adjectives “a revolutionary service” Fight the power! “backend software”
- 16. Specify a Precise Audience
- 17. Identify Demographics “female consumers” Consumers, consumers everywhere! “mothers aged 24 to 36”
- 18. SpecifyYour Market “artists and musicians” Jugglers, piano players and trained monkeys unite! “unsigned electronic bands”
- 19. Clarify the Buyer “large businesses” They are just so large, and they want what I have. “purchasing managers at Fortune 1,000 companies”
- 20. My company, is developing to help find deals online faster. Socialista an ecommerce site mothers aged 24 to 36 ,
- 21. Trigger to “step out” and ask for more
- 22. 2. Competition
- 25. A startup competition is not fundraising
- 26. So, don’t do it!
- 27. If you really, really want to work on your ego:
- 28. Problem > solution > quantity > and….
- 29. TEAM
- 30. 3. Fund raising
- 34. 1 on 1 Data, data, data and….
- 35. TEAM
- 37. No competions!
Editor's Notes
- Pitching is something different than giving a presentation about your company or idea.
- So, I’m very overly protective about pitching and the reasons why you should pitch.
- 1st question you should ask yourself: whom am I pitching for? What is my audience and make a pitch that fits for them.
- Identify your audience, research them, if you pitch to an investor, know his current portfolio, what makes him invest, etc….
- Also ask yourself the question ”why am I pitching?” Sounds maybe strange, but often people have a wrong reason to pitch. (again, pitching is not giving a presentation about your company)
- Stand up straight, move, but not too much! Don’t ever apologize (action workshop story) You’re never the only one, the 1st, “groundbreaking technology”, etc, so don’t mention that. Address how big your market is, quantify. Don’t forget your CTA
- Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
- An elevator pitch digs deep into your companies “Core” What do we do exactly. Where do we provide value and to whom.
- www.surroundapp.asia elevator pitch
- Your elevator pitch should be a 3 step rocket, value the time of the person you are talking to. Be sure you give your audience a chance to leave it at stage 1 (if they are not interested you will notice) Give them a chance to say: “interesting, how do you do that” Stage 2 is “how do we do it” Stage 3 is more details, current market, etc, but NOT TOO LONG! Exchange contacts and plan meeting to discuss more. NEXT pitch!
- An elevator pitch is a trigger to “step out” of the elevator, “buy time” and give the person a chance to ask for more.
- Competition pitches are the worst of all pitches, it is mostly vanity related. In 99% of the cases, the audience is not your customer segment Use your time effectively, give a presentation about your company on a conference about manufacturing if you sell 3D printers.
- How do I know? Because I did pitch events. (here Techcrunch Shanghai) It’s small time exposure and bad for your churn rate. Just read the remarks about the recent Chruncies held in San Francisco.
- Don’t become a performing seal! The only winners of a competition event are the organizers. “but there is prize money” > the money to be won is usually less than a months worth of salary, it’s not going to get your startup running.
- There are just a few reasons why you should pitch competition is to try to get accepted into an accelerator, a government grant, etc, remind yourself about the “why?”
- But, If you really, really want to work on your ego, take this flow:
- Describe the problem, how you solve it, your addressable market, and……
- Don’t forget to mention your kick ass team!
- This is not how an early stage investor looks like.
- This is!
- Get to the sweet spot!
- Investor pitches are usually 1 on 1 and about sharing data,data,data, and…..
- Even if your startup is shit, people could still be interested in the team, investors can help you do things you might not think of now. Great idea, big market, shitty team > no investment. Great team, idea traction, Quality of pitch low > getting investment “high probability”
- So remember:
- And no competition pitching!
- Thanks, during this presentation I tweeted this slide show (yeah Buffer!) so follow me on there to review it again.