Pitch Deck Teardown: NOQX's $200k Pre-seed deck

1. We help companies crush their goals

2. ❌ 33% of companies are achieving less than half of their targeted
improvements.
❌ 90% of organizations fail to execute their strategies.
❌Companies have disconnected initiatives without ownership and
coordination.
Source: Deloitte 2023 MarginPLUS survey,
IntelliBridge 2022
70% of companies are failing
to achieve their goals
THE PROBLEM

3. Information chaos creates stress
THE PROBLEM
❌ Goals & strategies are documented in spreadsheets and slide
decks that are stored in various digital locations and presented
in different meetings.
❌ Too much information is harmful for performance and create
cognitive overload for employees.
❌ 33% of companies experience inability to enable digital
infrastructure. 34% lack of flexibility in existing assets and
infrastructure and 31% have challenges with technology
infrastructure.
Source: Deloitte 2023 MarginPLUS survey,
Joseph Freed, Forbes, 2020

4. THE PROBLEM
Half of top management cannot mention the
goals 🤔
MIT Sloan School of Management
18%
49%
51%
78%
22%
87%
13%
% that can list top 3 priorities for the company.

5. 🎯 Simplify Goals: Embrace simplicity by minimizing the
number of goals and decrease complexity.
🎯 Blend Governance and Inclusivity: Establish a robust
governance framework while fostering inclusion by actively
involving employees in the process.
🎯 Embrace Digital Transformation: Drive change by digitizing,
modernizing, and upgrading work methodologies to stay at the
forefront of innovation.
Fixing what’s broken with
clarity, transparency and
simplicity
THE SOLUTION

6. 🎯 Creates Clarity and Alignment on all levels,
between Departments and People.
🚀 A One-Stop-Shop for Goal Setting,
Collaboration & To Do’s.
🥇A Platform where Companies High Level Goals
meet the Employees Every Day To Do’s.
A goal tool marrying a collaboration tool
THE SOLUTION

7. 💎 It is now crystal clear where
to find Company Goals, Team
Goals and Me Goals and the
progress towards these.
💪 Finally, a tool where
Employees Daily To Do’s meets
the Company High Level Goals.
🤩 Gain a comprehensive view of
how your Goals are linked to the
overall Company Goals and get full
transparency what everyone else is
working on.
🏎 NOQX is a Goal Tool that is
Marrying a Collaboration Tool,
in a UX the World never
experienced before.
Clarity Transparency Impact everyday Collaborate
Our awesome platform 🏆
THE SOLUTION

8. START RENEWAL
Start up
meeting
A welcome email
that includes an
introduction to
the platform and
its key features.
Desired outcomes
and expectations.
(60 minutes)
Welcome
Email
Invite
users
We'll provide a video
guide for the initial
login process and a
brief introduction to
the platform.
Company-wide
Training and Q&A
Session (60 minutes).
Training
WEEK 1
WEEK 2
WEEK 2
WEEK 3
Satisfaction
survey sent to
account owners.
MONTH 3
Satisfaction
Survey
Individual follow
ups with internal
stakeholders.
MONTH 1-2
Follow ups
Business
Review
Review usage,
adoption, and
outline next steps.
MONTH 6
Individual follow
ups with internal
stakeholders.
MONTH 6-9
Follow ups
MONTH 9
Renewal
✅ 125% Lower Burnout
✅ 35% more committed to the organization
✅ 21% More effective leaders
✅ 46% Higher job satisfaction
✅ 16% Better Employee Performance
Timeline to success 🏅
ONBOARDING
Harvard Business Review

9. Goal platforms
Collaboration platforms
Complexity Simplicity
LANDSCAPE
Goal-oriented tools are commonly procured by HR
departments. These platforms are often branded as
Performance or HR platforms. However, their usage
tends to result in sporadic logins by employees. User
engagement primarily stems from essential updates
prompted by managerial reminders.
Users of collaboration tools genuinely enjoy their experience.
However, they often encounter a critical void in terms of
strategic goal alignment and visualization.
We recognize knowledge tools and knowledge sharing platforms as
competitors in the market. These platforms prioritize enabling seamless
knowledge exchange and efficient note-taking. Often engineered by
skilled professionals, they may entail substantial setup efforts to
optimize their functionality and usability.
NOQX operates in a competitive landscape, bridging three
distinct platform categories:.
At NOQX, we fusion these three categories. Our primary objective is to
infuse the process of setting and pursuing goals with enthusiasm and
engagement for employees. We aim to make the journey of defining
and achieving strategic objectives both effortless and enjoyable.
Currently, we don't see any tool in the market that truly embodies this
unique combination of user-friendly functionality, strategic alignment,
and sheer fun in goal-setting. In essence, NOQX strives to be the
perfect blend of these three worlds, ushering in a new era where
setting and achieving goals becomes not only efficient but also a
source of inspiration and satisfaction for all users.

10. A goal tool marrying a collaboration tool
Imagine a Goal Tool and Collaboration Tool
coming together in a user experience the
world never experienced before.
💍
Company vision meets employee daily
execution
Employees used to find the company's vision
and goals hard to understand, but now they
can easily connect their daily tasks to the big
company goals and see the relationship.
🔭
We make strategy and goal setting fun
Making strategy understandable and
enjoyable empowers employees with a clear
path, helping them better align with company
goals.
🥳
Catapulted into the future by AI
With just one click, grasp your goal progress
and access executive summaries effortlessly.
AI is incorporated throughout the platform.
🤖
A new way of working
When everyone is working from anywhere
you can still govern your company and make
sure you are streamlined.
🔁
✨
A UX the world never experienced before
We make sure the user have an unforgettable
experience using our platform.
THIS MAKES US UNIQUE

11. ✅ OKR Framework
✅ Visualize Goals
✅ Link Goals Overview
✅ Collaboration
✅ AI-assistant
✅ Documents & Note taking
✅ Scoreboard
✅ Upload documents
✅ Multi Tenancy
✅ Billing in tool
✅ Notifications
✅ Celebrate people
✅ Comments & Likes
✅ Archive
✅ Advanced edit
✅ Export
✅ Integrations
Q4 2023 Q1 2024 Q2 2024 Q3 2024
✅ Strategy Space
✅ Linking resources
✅ Celebrations board
✅ Kanban
✅ Wheel
✅ Timeline
We are just getting started 🚀
ROADMAP

12. ✅ A significant 95% of our target audience identifies goal-setting and visualizing strategy as a major challenge.
✅ The relentless pursuit of goals occupies the thoughts of 100% of CEOs on a daily basis; it's a constant focus for them.
✅ In the initial stages, leveraging OKRs through spreadsheets proves to be our sweet spot.
👩🚀👩🚀
🧑🚀
MAY 2023 DEC 2024
Launch
NOQX
100 Target
Customer
Interviews
2 Developers
onboarded
Building
Sales
Pipeline
Launch
Platform
First Paid
Customer
AI
Strategy
Invest in
Automation
Repeatable
Sales
Process
Smart
Investors
Recruit
Commercial Enter
US
70 Paying
Customers
Expand
Globally
Founders
Fulltime
Our demos show promising results ⚡
TRACTION
🏆 💬
🚀
🤖
💰
🌱
👼
⭐
💸
🔌
🥳
💎
🌐
🌍

13. SALES
PRODUCT
Cold calling
Social Selling
Email marketing
MARKETING
SEO
Awareness
Partnerships
Website
Sales process
Sign up
Implementation
Digital onboarding
Expand
Expand
Nurture & Activate Win back
Churn
Churn
Our commercial engine 🚂
GO TO MARKET
OKR Software Market size was valued at USD 923.31 Million
in 2022 and is projected to reach USD 2588.9 Million by
2030, growing at a CAGR of 13.76% from 2024 to 2030.

14. Pricing 🤑
GO TO MARKET
$100
per user/year
Limited number of
Boards and Teams.
Core Professional
$150
per user/year
Unlimited.

15. ✅ Medium-sized business with 50-500 employees.
✅ We will start selling in the Nordics with the sight set on the US from the get-go.
✅ Ideally, the company we are selling to wants to digitize and is going through a lot of changes.
Persona & ideal customer profile
GO TO MARKET
Champion:
The employee
Influencers:
Chief People & Culture
Chief Operations Officer
Chief Strategy Officer
CEO Cecile
150 Employees
48 years old.
Have a Partner & teenage kids.
Cecile is the CEO of a company with
150 employees. The Company she is
working for are undergoing a lot of
change and she is experiencing that
the Team have different ways of
working that not always lead to the
company goals.

16. Organization
Meetings
Leadership style
Goal setting:
Cadence
Matrix
Physical
Exclusive
Top down or Bottom up
Yearly
Hybrid
Hybrid
Inclusive
A flow
Continuously
Old way New way
Solving hybrid work and digitization
A new way of working has emerged 🥳
WHY NOW?

17. SOPHIE HEDESTAD, CEO
I am Sophie, a relentless driver of growth. With a decade
of experience in hyper-growth B2B-SaaS companies, I
have held various commercial roles, from Outbound
Sales Representative to Chief Marketing Officer. Now, as
the Chief Executive Officer, I specialize in building
efficient, confident, and goal-oriented teams. I am
excited to build NOQX because in my last role I was
responsible for implementing OKR´s in the company, I
researched many tools and no tool made goal-setting
simple and fun, that is why I am truly passionate about
NOQX and our future.
ROBERT ZETTERQVIST, CTO
I'm Robert, and I have over 10 years of experience as a
senior developer, with my most recent four years
dedicated to Klarna. As the CTO, I take charge of all
technology-related matters, playing a pivotal role in
driving innovation and ensuring the platform's triumph.
My visionary mindset and leadership skills make me an
invaluable asset as we strive to break new ground and
deliver exceptional experiences.
MATILDA LUNDSTEN, HEAD OF UX
Hey, I'm Matilda 👋 An UX designer with a passion for
creating user-centered digital products and services. My
role involves understanding user needs and behaviors to
design intuitive and user-friendly interfaces that provide
a positive and fun user experience. With my creative and
technical skills I work to create innovative and effective
solutions. I’m passionate about working at NOQX
because it allows me to blend my love for UX with a
genuine desire to make a difference and empower
individuals and teams to achieve their goals. 🚀
A lineup of builders
THE TEAM

18. 🚀 On a Mission to Create Clarity and Enable Execution for
Employees Around the World 🌐