Nykaa
Learning Objective 6-1 Review the strategic objectives of a retail firm.
Learning Objective 6-2 Contrast the two paths to financial performance using the strategic profit model.
Learning Objective 6-3 Illustrate the use of the strategic profit model for analyzing growth opportunities.
Learning Objective 6-4 Review the measures retailers use to access their performance
Financial objectives
Appropriate measure is return on assets (ROA)
Societal objectives
Make the world a better place to live
More difficult to measure
Personal objectives
Especially for small, independent businesses
Self-gratification, status, respect