Navigating the Approval Process for Selling Supplements on Amazon

1. Navigating the Approval
Process for Selling
Supplements on Amazon

2. A Guide to Understanding Assets
Amazon's Supplement category offers a lucrative opportunity for
sellers to tap into the growing health and wellness market. However,
gaining approval to sell supplements on the platform can be a
daunting task due to strict regulations and guidelines set by both
Amazon and regulatory bodies. In this article, we delve into the
essentials of assets approval in the Amazon Supplement category and
provide insights on how sellers can navigate this process effectively.

3. Understanding Assets
Assets refer to the documents and materials that sellers must
submit to Amazon to demonstrate the quality and compliance of
their supplement products. These assets typically include:
1. Product Images: High-quality images that accurately represent the product,
including its packaging, labeling, and any relevant certifications or seals.
2. Product Descriptions: Detailed descriptions that outline the ingredients, usage
instructions, benefits, and any relevant disclaimers or warnings.
3. Certificates of Analysis (CoA): Documents issued by third-party laboratories that
verify the purity, potency, and safety of the supplement ingredients.
4. Ingredient Lists: Comprehensive lists of all ingredients used in the product,
including their sources and concentrations.
5. Labeling Compliance: Confirmation that the product labels comply with
regulatory requirements, such as FDA regulations in the United States or EU
regulations in Europe.

4. Key Considerations for Assets
Approval
1. Compliance with Regulations: Amazon imposes stringent regulations on the
sale of supplements to ensure consumer safety and regulatory compliance.
Sellers must ensure that their assets meet these requirements, including FDA
regulations, GMP (Good Manufacturing Practices) standards, and any other
relevant guidelines.
2. Accuracy and Transparency: All assets submitted to Amazon must be accurate,
truthful, and transparent. Misleading or deceptive information can lead to
rejection or suspension of product listings.
3. Quality Assurance: Prioritize the quality and authenticity of your assets. Use
high-resolution images, provide detailed and accurate descriptions, and ensure
that your CoAs are issued by reputable laboratories.
4. Consistency Across Assets: Maintain consistency across all assets to create a
cohesive and professional presentation of your products. Inconsistencies or
discrepancies may raise red flags during the approval process.
5. Timeliness: Submit your assets in a timely manner to expedite the approval
process. Delays in providing required documents can prolong the review process
and delay the launch of your products on Amazon.

5. Amazon's policy for dietary
supplements
We require you to verify that dietary supplement products
meet our policy via third-party testing on an annual basis to
ensure products offered in our store meet the following
criteria:
● Products are manufactured in a facility compliant with Good Manufacturing Practices
set forth by the FDA (cGMPs, 21 CFR 111/117 or equivalent)
● Products do not contain contaminants that may pose a human health or regulatory
concern
● Products contain the ingredients claimed on the product label
● Products do not contain undeclared active pharmaceutical ingredients
● Products are labeled according to guidelines set forth by the FDA and do not contain
illegal or disease claims

6. Third-party testing, inspection,
and certification verifiers:
● Eurofins
● UL
● NSF International: For products certified to NSF/ANSI 173 or NSF 229 and that meet our
policy requirements. For affected products, follow the steps regarding testing
verification below and select NSF International as your third-party provider to
complete the compliance process.
Service providers are subject to change. Go to your Manage Your Compliance dashboard for
the most up-to-date list of service providers.
As of April 8, 2024, the following third-party testing,
inspection, and certification verifiers have been approved
to verify that products meet our dietary supplements
policy:

7. Compliance services
Dietary supplements products that are identified as part of this initiative and
require action can be found within your Manage Your Compliance
dashboard.To comply with our policy for testing verification,
follow these steps:
● Go to your Manage Your Compliance dashboard.
● Click Add or appeal compliance next to the product.
● Select Request lab service.
If you believe that your products don't require testing verification,
follow these steps:
● Go to your Manage Your Compliance dashboard.
● Click Appeal request and choose an appeal reason. You may also add comments.
● Click Submit.

8. Policy violations
If you don’t provide the required information (listed above) upon request, we
reserve the right to take any further actions in accordance with the Amazon
Services Business Solutions Agreement, including, but not limited to, removing
the relevant product listings.
For reports where parameters have been identified as out of specification or fail,
the third-party verifier chosen to conduct testing will provide failure resolution
options, if applicable. You can initiate a corrective-action process with the
third-party verifier that issued the failing report.

9. Thanks