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1. JAIPURIA SCHOOL OF BUSINESS
ASIGENMENT REPORT OF MARKETING MANAGEMENT -I
TOPIC: - ONEPLUS
SUBMITED BY
2022149- Shubham Kumar Jaiswal
2022150 - Ashish Kumar Nigam
2022151 - Amit Kumar
2022152- Ravi Kiran
2022153 - Avinash Singh Chauhan
SUBMITED TO
DR. NITIN KUMAR SAXENA

2. One plus

3. CONTENT
 INTRODUCTION
 PRODUCT OF COMPANY
 OFFLINE CHALLENGES
 ONLINE CHALLENGES
 OFFLINE SOLUTION
 ONLINE SOLUTION
 RECAP

4. INTRODUCTION
 Chinese smart phone manufacturer.
 Company was founded on 16 December 2013
 By former oppo vice president Pete Lau and carl Pie.
 It is subsidiary of BKK Electronic like oppo and vivo
 Headquarters in tairan building, Futian district, Shenzhen Guangdong, China
 When it began operations, one plus had only three employees
 Cutting cost was a priority of the company.
 One plus launched its first smartphone, the one plus one in 2014.
 In India, the phone was launched in partnership with amazon India.
 Area served worldwide
 One plus has an estimated net worth of about $986.16 thousand
 It earns an estimated $246.54 thousand a year

5. PRODUCTS OF ONEPLUS
 Smartphones
 Headphones
 Smartwatch
 Fitness tracker watch
 Televisions
 Power banks
 Traveller backpack
 Phone cases

6. OFFLINE CHALLENGES FACED BY ONEPLUS
 LESS STORES
 LESS SERVICE CENTRES
 MULTIPLE RETAILERS
 LESS AVAILABILITY OF DIFFERENT MODEL
 LOW SALES
 STOCK HOLDING

7. ONLINE CHALLENGES FACED BY ONEPLUS
 Availability
 Return & refund
 Competing against retailer
 Delivery time
 Customer loyalty

8. Online solutions
 Availability of stock should be
increased.
 Quick return and refund policy.
 Quick delivery and improve
the delivery tracking.
 Improves the services, and
updates of mobile version
should be provided.
 After sale services should be
enhanced.

9.  Number of stores should be increased.
 By opening adequate service centres.
 By producing more and more, to fulfil
market demand.
 Make strategies to increase sales.
 Supply of products should be increased in
the market.
 By doing adequate promotion.
OFFLINE SOLUTIONS

10. THANK YOU
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