Discover the world of Marketing & Branding for Social Entrepreneurs with Prajwal Bhattarai. Learn how to share your social mission effectively and build a strong brand. Prajwal, an expert in this field, will show you practical strategies, like telling your story in a way that connects with people and using online tools for social good. Whether you're just starting or already on your way, join Prajwal Bhattarai to understand how marketing and branding can help you make a positive impact with your social enterprise.
4. Marketing
▸ Process used to build a connection between the customers & the
company.
▸ Tools and strategies companies use to deliver your brands message.
▸ Marketers can direct their product to other businesses (B2B marketing)
or directly to consumers (B2C marketing).
4
7. Branding comes first.
Even if you’re a startup waiting to see how trends develop in your
industry, you need to clearly define your brand.
Where branding brings reputation, marketing increases sales.
Marketing targets potential customers, branding targets emotions.
Marketing promotes the value of the product, while branding creates
the value.
You make a brand for the customers, but you do marketing for the
company.
7
8. BIG
CONCEPT
You can’t have a good marketing strategy without
knowing your brand.
BRAND = IDENTITY
MARKETING = MEDIUM TO PROVE IDENTITY
8
11. As relationship marketing was born,
we need three more “P’s:”
The People - interactions with people through the
multiple channels available today (primarily digital).
The Process - the customer’s “journey”
The Physical environment - the arguments and
tangible elements used to convince the customer.
12. 12
ACTION PLAN = IDEA + SUCCESSFUL PRODUCT + VALUE FOR YOUR
CUSTOMERS.
Start with a problem + Create a unique value proposition + Build a minimum
viable product (MVP) + Iterate with an agile development process + Develop a
go-to-market strategy + Measure success with metrics
"If you don't have a competitive advantage, don't compete." - Jack Welch
How does a marketer communicate with aliens? By creating a universal brand identity!
MORE FORMULA?
Effective Social Enterprise Marketing and Branding = Emotional Connection
+ Authenticity + Differentiation + Customer Focus + Consistency + Quality
Standardization
PRACTICAL FORMULA
18. “
“Don’t tell us all the
reasons this might not
work. Tell us all the
ways it could work.”
▸ John Wood – Founder of Room To Read
18
19. Bound by the social mission and theory of change.
Involves alternative forms of fundraising & crowd-sourcing which may
include grants, sponsorships, or small-donor fundraising within the
community.
Most Examples of social entrepreneurship take a nonprofit structure, (PNDC
In Nepal).
Their success at finding innovative and practical solutions to address social
problem.
Social Entrepreneurship
19
21. MY FAVOURITES
21
Jean Henry Dunant
(Founder, Red Cross)
1st NOBLE PEACE
PRIZE WINNER 1901
Prof. Muhammad Yunus
(Founder, Grameen
Bank)
NOBLE PEACE PRIZE
WINNER 2006
Dr. Verghese
Kurien
(AMUL)
FATHER OF THE
WHITE
REVOLUTION IN
INDIA
Jimmy Wales
(Founder, Wikipedia)
MULTILINGUAL
FREE ONLINE
ENCYCLOPEDIA.
22. 22
Lowering Import Dependency.
Unified Branding.
Identifying Market Need.
Media attention.
Smart Pricing.
Research & Innovation.
Keeping Nationalism.
VS
23. Sochai: Sells educational bracelets (information on
nutrition and reproductive health) made by local artisans
and uses the revenue generated for women empowerment.
Doko Recyclers: Provides a complete waste management
solution.
Shakti Milan Nepal: Manufactures high-quality bags
from recycled materials - such as rice sacks
Others Like,
SmartPaani, Bakery Cafe, Tyre Treasures, Khalisisi,
Bijaya Samudayik. Circus Kathmandu, etc.
23
Some Social Entrepreneurs of Nepal
32. Roadmap of ACTION PLAN
32
1 3 5
6
4
2
DEFINE
OBJECTIVES
ALLOCATE
TASKS &
RESOURCES
MAKE PLAN &
COLLABORATIONS
CREATE
TEAM SET GOALS
EXECUTE
WITHIN
DEADLINES
38. Business Model Canvas
38
Key Activities
Insert your content
Key Resources
Insert your content
Value Propositions
Insert your content
Customer Relationships
Insert your content
Channels
Insert your content
Customer Segments
Insert your content
Key Partners
Insert your content
Cost Structure
Insert your content
Revenue Streams
Insert your content
40. As an academic activist, my viewpoint is,
‘If you start from scratch, do smart work and know
how to lead, you can accomplish marvels in life’.
(BE SMART & CRAZY ON WORK)
42. GLOBAL
REACH
INNOVATION
Our process is easy
MY STORY – ON SOCIAL ENTREPRENEURSHIP
FOUNDATION
RECEIVED VARIOUS NATIONAL & INTERNATIONAL AWARDS.
ACADEMIC CALENDER & GLOBAL NETWORK.
MULTIPLE WORLD RECORDS IN PROJECT MANAGEMENT.
ACCREDITATIONS FROM GLOBAL ORGANIZATIONS.
RECEIVED PRESIDENTIAL AWARD FOR SDG 4.
43. P
My remarks with the example of My Foundation.
Putting strategies in place to ensure children
return to school when they reopen.
Introducing evidence-based interventions
to recover lost learning.
Using local volunteers and locally trained
facilitators
to support learning.
Supporting through both online and off-line
methods.
Moving to digital infrastructure.
Using new approaches to assessment.
Training teachers to run online classes and
consider students’ access to technology.
◉ ECA,PARTNERSHIP & COLLABORATION.
◉ ESSENCE OF STEAMEDUCATION.
44. “
44
OUR UPCOMING NATIONAL AND
INTERNATIONAL PROGRAM / EVENT
OUR PREVIOUS NATIONAL AND
INTERNATIONAL PROGRAM / EVENT
45. Credits / Bibliography
How Brands Become Icons by Douglas B. Holt
The Psychology of Persuasion by Robert Cialdin
The New Rules of Marketing and PR - by David Scott, 2017
Marketing For Tomorrow, Not Yesterday by Zain Raj
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
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