Another point is that survey research tasks may be automated by machine learning hence allowing researchers more time for other important activities. In addition, there are natural language processing (NLP) algorithms which could help automate coding as well as analysis for open-ended surveys so as to draw meaningful insights from unstructured text data collected in large amounts. Similarly, sentiment analysis algorithms can be used to ascertain the sentiments expressed through surveys enabling organizations get feedbacks regarding customer satisfaction levels, brand perception and real-time trend information concerning market dynamics.