Embark on a journey into the dynamic world of the hospitality industry with a comprehensive introductory session. Whether you're a newcomer seeking insight or an enthusiast aiming to delve deeper, this session offers an engaging exploration of the fundamental aspects of hospitality. Throughout this session, participants will gain a profound understanding of the multifaceted nature of hospitality and its significance in various sectors, including travel, tourism, lodging, and dining. We'll uncover the rich history and evolution of hospitality, from its roots in ancient civilizations to its modern-day global impact. Key topics covered include: Hospitality Essentials: Define the core principles and values that underpin the hospitality industry, including customer service, guest experience, and cultural competence. Industry Segments: Explore the diverse sectors within hospitality, such as hotels, restaurants, event management, tourism agencies, and more, highlighting their unique characteristics and functions. Trends and Innovations: Examine current trends, emerging technologies, and innovative practices shaping the future of hospitality, from sustainability initiatives to digital transformations. Career Opportunities: Discover the myriad career pathways available in the hospitality industry, ranging from front-line roles to managerial positions, and gain insights into skill sets and qualifications required for success. Challenges and Opportunities: Delve into the challenges facing the hospitality industry, including economic fluctuations, changing consumer preferences, and geopolitical factors, and explore strategies for overcoming obstacles and seizing opportunities. Ethical and Sustainable Practices: Discuss the importance of ethical business practices, environmental sustainability, and corporate social responsibility in fostering a responsible and resilient hospitality sector. delve deeper, this session offers an engaging exploration of the fundamental aspects of hospitality. Throughout this session, participants will gain a profound understanding of the multifaceted nature of hospitality and its significance in various sectors including travel, tourism, lodging, and dining. We'll uncover the rich history and evolution of hospitality, from its roots in ancient civilizations to its modern-day global impact. Key topics covered include: Hospitality Essentials: Define the core principles and values that underpin the hospitality industry, including customer service, guest experience, and cultural competence. Industry Segments: Explore the diverse sectors within hospitality, such as hotels, restaurants, event management, tourism agencies, and more, highlighting their unique characteristics and functions. Trends and Innovations: Examine current trends, emerging technologies, and innovative practices shaping the future of hospitality, from sustainability initiatives to d

1. INTRODUCTION TO THE
HOSPITALITY INDUSTRY
Greg DeShields
CHE, CDE

2. My Story
A
Hospitality
Career
Greg DeShields

3. AGENDA
• What is The Hospitality Industry
• A Little History
• Who is Who
• Lodging Key Metrics
• A Commercial Break
• Representation Matters
• Pick and Choose
• Acronyms
• Questions and Answers

4. WHAT IS THE
HOSPITALITY
INDUSTRY

5. THE HOSPITALITY INDUSTRY
The hospitality industry is a broad category encompassing businesses and services
catering to travelers, tourists, and individuals seeking accommodation.
• Accommodation: Businesses that provide lodging services.
• Food and Beverage: Preparing, serving, and consuming food and drinks.
• Travel and Tourism: Transportation, travel agencies, tour operators, and services
for facilitating travel experiences.
• Entertainment and Recreation: Theme parks, casinos, theaters, sports venues,
and other entertainment-related services.
• Events and Conferences: Events, conferences, meetings, and exhibitions.
• Spa and Wellness: Relaxation, health, and well-being services. This includes spas,
fitness centers, wellness retreats, and health resorts.

6. A LITTLE HISTORY

7. THE HISTORY OF HOSPITALITY IS ANCIENT AND DEEPLY
ROOTED IN HUMAN CIVILIZATION.
HOSPITALITY INVOLVES PROVIDING GUESTS, TRAVELERS, OR
STRANGERS WITH A WARM AND WELCOMING ENVIRONMENT.
Ancient Civilizations: Beginning with the Greeks and Romans,
hospitality to travelers was considered a moral obligation.
During the Middle Ages: The concept of hospitality established inns
and taverns along popular trade routes.
The Renaissance Period: The emergence of grand hotels in Europe
offered luxurious accommodations and catered to the nobility.
18th and 19th Centuries: The hospitality industry expanded with
the development of larger hotels and the establishment of luxury
brands.
Railroad and Tourism Boom: The 19th-century hotels near railway
stations became popular, adapting to the changing needs of
travelers.
20th Century and Globalization: Growth in the hospitality industry,
driven by advancements in transportation and globalization.
Technology and Modern Hospitality: The late 20th century and
early 21st century saw technology integration into the hospitality
industry.
Contemporary Trends: Today, the hospitality industry continues to

8. WHO IS WHO

10. 7,600 Properties
1,000 Properties
6,500 Properties
6,000 Properties
5,200 Properties
60 Properties

11. LODGING KEY METRICS
ENDING 2023

12. 24-30 December 2023 (% change from comparable week in 2022)
• OCCUPANCY: 50.1% (-7.1%)
• AVERAGE DAILY RATE (ADR): US$163.58 (-2.8%)
• REVENUE PER AVAILABLE ROOM (REVPAR): US$82.01 (-9.7%)
U.S. HOTEL RESULTS WEEK ENDING 30 DECEMBER
CoStar Group STR December 2023

13. The U.S. hotel industry will face many headwinds to RevPAR
growth in 2024, including competition from alternative lodging
sources, an economic slowdown, less consumer spending, and
military conflicts in Europe and the Middle East.
Given the prevailing headwinds, urban hotels are expected to
outperform in 2024, while airport hotels will benefit from the
increase in inbound international travelers.
HEADWINDS PERSIST IN 2024
CBRE U.S. Real Estate Market Outlook 2024 Hotels Rachael Rothman and Christin
Bang

14. A COMMERCIAL BREAK

16. REPRESENTATION
MATTERS

17. Representation Matters
1
AMERICAN
HOTEL
LODGING
ASSOCIATION
2
NATIONAL
RESTAURANT
ASSOCIATION
3
U.S. TRAVEL
ASSOCIATION

18. PICK AND CHOOSE

19. Careers
Rooms
Division
Food &
Beverage
Sales, Finance
and Marketing

21. • ADR: Average Daily Rate
• RevPAR: Revenue Per Available Room
• GOPPAR: Gross Operating Profit Per Available Room
• OTA: Online Travel Agency
• GDS: Global Distribution System
• CRM: Customer Relationship Management
• POS: Point of Sale
• PMS: Property Management System
• RFP: Request for Proposal
• F&B: Food and Beverage
Acronyms:
• ROI: Return on Investment
• GRC: Guest Relations Coordinator
• DOS: Director of Sales
• GM: General Manager
• BEO: Banquet Event Order
• ROH: Run of House
• R&M: Repairs and Maintenance
• OTA: Over-the-Air (also used for Online Travel A
• SOP: Standard Operating Procedure

22. THANK YOU
Questions and Answers