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How Telcos Got
API Religion

       co de




               Laura Merling
               @magicmerl
               #apireligion
               SVP, App Enablement
               Alcatel-Lucent
Of course, there’s a beer analogy.

                                     #apireligion
us try)
                                                 o ind
                                           e telc
                                    ha n th
                            old er t
                ly t hing
               n
          th eo
  a ybe
(m




                                                                #apireligion
Beer started
  pure...                     New, non-
                              corporate
                  Then it      brewers
               commoditized    are now
                              changing
                              the game




                                          #apireligion
or
                                           w, .”
                                        no ce S.
                                     ht an he U.
                                  rig iss er in t
                           ley ena ft brew
                       al R t cra
                      V
                     n he larges
                  ico g t o., the
                il in r C
               S r ee
       like e duston B
  t's nc der of Bo
"I r e un
    loKoch, fo
 F im
  J                                                    #apireligion
#apireligion
the

  intertubes happened.




Telco exec




                         #apireligion
Then wireless.       Then voice disappeared.




         Then the phone itself
      literally took a back seat.




                                               #apireligion
Like the big brewers, the phone
   companies were pushing
    commoditized product.




                                  #apireligion
And that gave opportunity to “craft” telcos:




                                               #apireligion
And, like the big brewers, telcos are started to realize they
need to move faster, be more “craft”-like.




                                                           #apireligion
HOW TO

Remaking the telcos is like making beer.
                                                                                                                                          THE EQUIPMENT
                                                                    MAKE BEER                                             Most items can be purchased at your local homebrew store

                                                                                                                                     6.                                             9.
                                                                                    3.
                                                                                                                                                 7.
                                                                          2.                                        5.
                                                 FERMENTER                                     4.

                                                                                                                                                           8.
                                                          1.




                                               1. Fermenter, usually a                   2. Air lock and stopper to               3. Thermometer                          7. Bottle capper, a device that
                                               food-grade plastic bucket with a          allow carbon dioxide to escape           4. Racking cane & tubing                clamps bottle caps on bottles
                                               tight- tting lid (more experienced        during fermentation while keeping        for transferring beer from one          8. Sanitizing agent &
                                               brewers may use a glass carboy)           air out                                  vessel to another                       bottle-cleaning brush
                                                                                                                                  5. Bottles, about 50 12-oz.             9. Kitchen supplies—a
                                                          THE INGREDIENTS                                                         bottles for each 5-gallon batch,
                                                                                                                                  new or reused
                                                                                                                                                                          stove, large pot, cooking spoon,
                                                                                                                                                                          strainer, measuring cup, can
                                                                                                                                  6. Bottle ller to transfer beer         opener, and a cup or bowl
                                              Beer is made from 4 basic ingredients:                                              into bottles
                                              barley, water, hops and yeast.

                                                   BREWERS YEAST                                      MALT SUGAR                                                 ALCOHOL
                                                                                                                                                                                     Beer is created when
                                                                                                                                                                   C2H5OH            brewers yeast converts
                                                                                                                                                                                     malt sugar into
                                                                                                                                                          CO2                        alcohol and carbon
                                                                                                                                                                                     dioxide
                                                                                                                                                CARBON DIOXIDE

                                                                                                                             1.
                                                                                                                                          SANITIZING
                                                          THE BASIC PROCESS                                                                The most important step.
                                                                                                                                           Nothing can spoil a batch of beer
                                           SOURCES: American Homebrewers Association, SoYouWanna.com,                                      faster than stray bacteria.
                                           Popular Mechanics, Barley Bandits
                                                                               3.                                                                  2.
                                                                                          BOILING                                                           MASHING
                                                                                             Bring wort to a rolling boil and add                               Steep grains in hot (but not
                                                                                             hops—the ower of the hop plant                                     boiling) water to make wort,
                                                                                             that gives the beer avor—according                                 a sweet liquid that's
                                                                                             to the recipe.                                                     basically unfermented beer.
                                                     4.                                                              5.                                                              6.
                                                               FERMENTATION                                                       BOTTLING                                                     DRINK UP!
                                                                 Chill wort and transfer to fermenter.                              You now have beer! But it's at
                                                                 Pitch yeast. Store beer away from                                  beer. In order to carbonate it, you
                                                                 sunlight and wait one to several                                   must prime it with additional
                                                                 weeks, depending on the recipe.                                    fermentable sugars and bottle it.
                                                                                                                                    Then wait at least two weeks.
                                                                                                                                                                                                              #apireligion
This is what a telco looks like today.
                                #apireligion
This is what the telco looks like today.

                                                                                                    Central                   Serving                Regional
                                                                                                    Offices                   Office                 Transport
                 VoIP Soft Phone                                     7342 ONT


                                  Indoor
                        DH      Residential                                                           1692
                             CP Gateway                               Up to 64
                                                                       GPON       Splitters           MSE
               DHCP                                                   ONTs per
                                                                      PON Line                                                         GX 550
              Ethernet, HomePNA                                                                                                      Multiservices
                   or MoCA                                         GPON                                          Metropolis® DMXtend Switch
    IPTV                                                                                                          Access Multiplexer
Set Top Box                               7342 ONT                                                7342 OLT
                              POTS                                               Distribution
         Analog Phone                                                              Cabinet
                                                                                                   1692
                             Sealed Expansion                                                      MSE       Active                                   1696
                                  Module                                   1692                              WDM                                       MS
                                                                           OPS
                                                                                                                                                             Active
         Access Point                                                                                                                                        DWDM
      IP Services Router                                                                          1692
                                                                                                  OPS
                                                 Access Point
                                              IP Services Router           7330
                                                                           FTTN                                                   GR303
         Access Point         MDU                                                                                                 TR008
      IP Services Router Remote Expansion                                                                                          V5.2
                             Module                                                                                     Gateway        TDM Switch



                       Metropolis® DMXpress                                                        Metropolis®
                        Access Multiplexer                                                          DMXtend
                                                                                                Access Multiplexer




                                                                                                                                                                 #apireligion
This is what the telco looks like tomorrow.
           (it’s not your Ma’s Bell)




                                       #apireligion
1. The data plan dies.

2. Emerging markets will rule.

3. One our own ascends.




                                 #apireligion
Thank you.
   #apireligion
The Credits
Magic 8 Ball
http://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg

Dogfish Head 120 Minute
http://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg

Coors Light Can
http://images.productwiki.com/upload/images/coors_light.jpg

Beer Evolution
http://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg

In God We Trust
http://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg

Craft Beer Sales Chart
http://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/

WSJ Article
http://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/

Bell System Logo
http://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg

Telco Exec
http://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg

Http
http://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg

Connected Car
http://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg

StarTac
http://www.retrobrick.com/startac.jpg

iPhone
http://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg

Budweiser Can
http://www.gq.com/blogs/the-q/bodega-budweiser.jpg

Monk
http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg

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How Telcos Got API Religion

  • 1. How Telcos Got API Religion co de Laura Merling @magicmerl #apireligion SVP, App Enablement Alcatel-Lucent
  • 2. Of course, there’s a beer analogy. #apireligion
  • 3. us try) o ind e telc ha n th old er t ly t hing n th eo a ybe (m #apireligion
  • 4. Beer started pure... New, non- corporate Then it brewers commoditized are now changing the game #apireligion
  • 5. or w, .” no ce S. ht an he U. rig iss er in t ley ena ft brew al R t cra V n he larges ico g t o., the il in r C S r ee like e duston B t's nc der of Bo "I r e un loKoch, fo F im J #apireligion
  • 7. the intertubes happened. Telco exec #apireligion
  • 8. Then wireless. Then voice disappeared. Then the phone itself literally took a back seat. #apireligion
  • 9. Like the big brewers, the phone companies were pushing commoditized product. #apireligion
  • 10. And that gave opportunity to “craft” telcos: #apireligion
  • 11. And, like the big brewers, telcos are started to realize they need to move faster, be more “craft”-like. #apireligion
  • 12. HOW TO Remaking the telcos is like making beer. THE EQUIPMENT MAKE BEER Most items can be purchased at your local homebrew store 6. 9. 3. 7. 2. 5. FERMENTER 4. 8. 1. 1. Fermenter, usually a 2. Air lock and stopper to 3. Thermometer 7. Bottle capper, a device that food-grade plastic bucket with a allow carbon dioxide to escape 4. Racking cane & tubing clamps bottle caps on bottles tight- tting lid (more experienced during fermentation while keeping for transferring beer from one 8. Sanitizing agent & brewers may use a glass carboy) air out vessel to another bottle-cleaning brush 5. Bottles, about 50 12-oz. 9. Kitchen supplies—a THE INGREDIENTS bottles for each 5-gallon batch, new or reused stove, large pot, cooking spoon, strainer, measuring cup, can 6. Bottle ller to transfer beer opener, and a cup or bowl Beer is made from 4 basic ingredients: into bottles barley, water, hops and yeast. BREWERS YEAST MALT SUGAR ALCOHOL Beer is created when C2H5OH brewers yeast converts malt sugar into CO2 alcohol and carbon dioxide CARBON DIOXIDE 1. SANITIZING THE BASIC PROCESS The most important step. Nothing can spoil a batch of beer SOURCES: American Homebrewers Association, SoYouWanna.com, faster than stray bacteria. Popular Mechanics, Barley Bandits 3. 2. BOILING MASHING Bring wort to a rolling boil and add Steep grains in hot (but not hops—the ower of the hop plant boiling) water to make wort, that gives the beer avor—according a sweet liquid that's to the recipe. basically unfermented beer. 4. 5. 6. FERMENTATION BOTTLING DRINK UP! Chill wort and transfer to fermenter. You now have beer! But it's at Pitch yeast. Store beer away from beer. In order to carbonate it, you sunlight and wait one to several must prime it with additional weeks, depending on the recipe. fermentable sugars and bottle it. Then wait at least two weeks. #apireligion
  • 13. This is what a telco looks like today. #apireligion
  • 14. This is what the telco looks like today. Central Serving Regional Offices Office Transport VoIP Soft Phone 7342 ONT Indoor DH Residential 1692 CP Gateway Up to 64 GPON Splitters MSE DHCP ONTs per PON Line GX 550 Ethernet, HomePNA Multiservices or MoCA GPON Metropolis® DMXtend Switch IPTV Access Multiplexer Set Top Box 7342 ONT 7342 OLT POTS Distribution Analog Phone Cabinet 1692 Sealed Expansion MSE Active 1696 Module 1692 WDM MS OPS Active Access Point DWDM IP Services Router 1692 OPS Access Point IP Services Router 7330 FTTN GR303 Access Point MDU TR008 IP Services Router Remote Expansion V5.2 Module Gateway TDM Switch Metropolis® DMXpress Metropolis® Access Multiplexer DMXtend Access Multiplexer #apireligion
  • 15. This is what the telco looks like tomorrow. (it’s not your Ma’s Bell) #apireligion
  • 16. 1. The data plan dies. 2. Emerging markets will rule. 3. One our own ascends. #apireligion
  • 17. Thank you. #apireligion
  • 18. The Credits Magic 8 Ball http://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg Dogfish Head 120 Minute http://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg Coors Light Can http://images.productwiki.com/upload/images/coors_light.jpg Beer Evolution http://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg In God We Trust http://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg Craft Beer Sales Chart http://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/ WSJ Article http://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/ Bell System Logo http://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg Telco Exec http://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg Http http://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg Connected Car http://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg StarTac http://www.retrobrick.com/startac.jpg iPhone http://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg Budweiser Can http://www.gq.com/blogs/the-q/bodega-budweiser.jpg Monk http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg