SlideShare a Scribd company logo
Introduce ~ Connect ~ EvolveNuwanthie Samarakone ~ Director/ CEONuwanthie Samarakone ~ Founder/ CEO
ICE New Zealand, Australia,
Singapore, Sri Lanka &
the UK
Internship Applications:
Are the numbers in the decline?
?
• Resourcing strategies  Early Talent strategies
• Job  Career
• Transactional “bum on seat”  Sustainable “right fit”
• Low retention  High retention
• Gen X  Gen Y  Gen Z?
The outlook…
Current Talent Reality…
• Passive Job Search
• The best have other options
• Specialists rule.
• Unrealistic expectations
• Asia is growing fast
• Attractiveness of the Local
corporation
What are the reasons for the decline?
?
1. The talent context has changed…
Career
for life
Jelly mould
recruitment
Individual
work
Loyalty to
protect
investment
Company
managed
career
Fast feedback
and challenge
Constant
change
Investment
drives loyalty
Passion
Team work
Flexible
Diversity
of thoughtMobile~ Agile
2. FALLING out of LOVE with BIG businesses?
3. They keep studying for longer…
4. Internship periods are becoming longer in length ~
more than 12 weeks
43% Completed at least
One Internship
68% completed at least
Two Internships
2014
What has been your experience?
5. Undergraduates are doing more internships
after internships than moving into graduate
roles…
The Virtual Internship?
Becoming increasingly common across Asia…
33% of employers hire virtual
Interns
20% increase from 2012 to 2013
60% of Students would consider
a virtual internship
The Cross border Internship
Internship?Becoming increasingly common in other parts of the world
6. Career shaping?
“45% want to set up their own business”
Some points to
consider….?
Supply & Demand?
73%
54%
46% More Organisations offered
Internships in 2014 vs. 2013
Of Organisations Plan to Hire
More Interns in 2015/16
than 2014
Of Organisations had More
Applications in 2013 vs. 2014
The Internship?
Top 3 Things Interns Love:
• Learning new things
• Real world experience
• Working with colleagues
• 44% of Employers have a structured
Internship
• What is the time to hire?
• What is the $ to hire?
• 85% of Employers have always had a
positive experience.
Compen$ation?
2/3 Paid 1/3 Unpaid
• Offer Uni fees
• Offer Organisation perks
• Offer travel stipends
• Offer food stipends
• 63% of students
consider
compensation the
LEAST IMPORTANT
factor
Interns2Jobs?
How critical is your conversion rate?
Most likely to make to make Full time
offers?
Large Organisations (>100) ~ 62% conversion
Small Organisations (<50) ~ 89% conversion
The Intern House?
Interns
The Strategy behind an Internship?
~ ICE 4D Model
Focus on Why & What Focus on How & solutions
DISCOVER DEFINE DELIVERDEVELOP
To support an Internship ~ The 5 Pillars?
• Employer Branding
• Pre-campaign
attraction
• Campus Material
• Campus Events
• Campus Seminars
• Brand Ambassadors
• Company HR &
intern/grad
participation
• Customised Website
& Portal build
• Responsive & agile
• Customised back end
function to match
your internal
processes
• Virtual job fair
• Building of Passive
talent pool
• Compliant with your
brand guidelines
• CV & cover letter
upload
• Selection & filtering
of talent
• Video Screening
• Telephone screening
if/when required
• Talent engagement
during the campaign
• Shortlist of Talent
provided for final
review
• Talent notification
management:
congratulations &
regrets
• Keeping talent ‘warm’
and engaged – aids
consumer branding
• Consistent and
standardized approach
across the region
• Scheduled
campaign reporting
• Analysis of
campaign ~
Diversity data
• Analysis of Campus
presence & impact
• EDM’s to all Talent
participating for
each country
• Specific analytics on
Digital channels per
campaign
The Support for an Intern
• During the transition – What do YOU do?
• How are YOU different?
Questions…?
Yes, we
are different…
.
The Future for
Talent?
…is in your hands.
Good Partnerships,
Move you forward
www.theicebase.com
Company No. 201306848 | Employment Agency Licence No. 13C6456
Registration Number. R1438644
Nuwanthie Samarakone | ICE CEO/Director
nuwanthie@theicebase.com
William Wang | ICE Asia Business Manager
william@theicebase.com
One Raffles Quay, Level 25, North Tower
Singapore 048583
Tel: +65 6622 5789 | +65 935 79747

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SEAAGE July / 15 Event: How Important is an Internship?

  • 1. Introduce ~ Connect ~ EvolveNuwanthie Samarakone ~ Director/ CEONuwanthie Samarakone ~ Founder/ CEO
  • 2. ICE New Zealand, Australia, Singapore, Sri Lanka & the UK
  • 3. Internship Applications: Are the numbers in the decline? ?
  • 4. • Resourcing strategies  Early Talent strategies • Job  Career • Transactional “bum on seat”  Sustainable “right fit” • Low retention  High retention • Gen X  Gen Y  Gen Z? The outlook…
  • 5. Current Talent Reality… • Passive Job Search • The best have other options • Specialists rule. • Unrealistic expectations • Asia is growing fast • Attractiveness of the Local corporation
  • 6.
  • 7. What are the reasons for the decline? ?
  • 8.
  • 9. 1. The talent context has changed… Career for life Jelly mould recruitment Individual work Loyalty to protect investment Company managed career Fast feedback and challenge Constant change Investment drives loyalty Passion Team work Flexible Diversity of thoughtMobile~ Agile
  • 10. 2. FALLING out of LOVE with BIG businesses?
  • 11. 3. They keep studying for longer…
  • 12. 4. Internship periods are becoming longer in length ~ more than 12 weeks
  • 13. 43% Completed at least One Internship 68% completed at least Two Internships 2014 What has been your experience? 5. Undergraduates are doing more internships after internships than moving into graduate roles…
  • 14. The Virtual Internship? Becoming increasingly common across Asia… 33% of employers hire virtual Interns 20% increase from 2012 to 2013 60% of Students would consider a virtual internship
  • 15. The Cross border Internship Internship?Becoming increasingly common in other parts of the world
  • 16. 6. Career shaping? “45% want to set up their own business”
  • 17.
  • 19. Supply & Demand? 73% 54% 46% More Organisations offered Internships in 2014 vs. 2013 Of Organisations Plan to Hire More Interns in 2015/16 than 2014 Of Organisations had More Applications in 2013 vs. 2014
  • 20. The Internship? Top 3 Things Interns Love: • Learning new things • Real world experience • Working with colleagues • 44% of Employers have a structured Internship • What is the time to hire? • What is the $ to hire? • 85% of Employers have always had a positive experience.
  • 21. Compen$ation? 2/3 Paid 1/3 Unpaid • Offer Uni fees • Offer Organisation perks • Offer travel stipends • Offer food stipends • 63% of students consider compensation the LEAST IMPORTANT factor
  • 22. Interns2Jobs? How critical is your conversion rate? Most likely to make to make Full time offers? Large Organisations (>100) ~ 62% conversion Small Organisations (<50) ~ 89% conversion
  • 24. The Strategy behind an Internship? ~ ICE 4D Model Focus on Why & What Focus on How & solutions DISCOVER DEFINE DELIVERDEVELOP
  • 25. To support an Internship ~ The 5 Pillars? • Employer Branding • Pre-campaign attraction • Campus Material • Campus Events • Campus Seminars • Brand Ambassadors • Company HR & intern/grad participation • Customised Website & Portal build • Responsive & agile • Customised back end function to match your internal processes • Virtual job fair • Building of Passive talent pool • Compliant with your brand guidelines • CV & cover letter upload • Selection & filtering of talent • Video Screening • Telephone screening if/when required • Talent engagement during the campaign • Shortlist of Talent provided for final review • Talent notification management: congratulations & regrets • Keeping talent ‘warm’ and engaged – aids consumer branding • Consistent and standardized approach across the region • Scheduled campaign reporting • Analysis of campaign ~ Diversity data • Analysis of Campus presence & impact • EDM’s to all Talent participating for each country • Specific analytics on Digital channels per campaign
  • 26. The Support for an Intern • During the transition – What do YOU do? • How are YOU different?
  • 30. Good Partnerships, Move you forward www.theicebase.com Company No. 201306848 | Employment Agency Licence No. 13C6456 Registration Number. R1438644 Nuwanthie Samarakone | ICE CEO/Director nuwanthie@theicebase.com William Wang | ICE Asia Business Manager william@theicebase.com One Raffles Quay, Level 25, North Tower Singapore 048583 Tel: +65 6622 5789 | +65 935 79747