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1. PERSONAL BRAND EXPLORATION
Gabriel Mann
Project and Portfolio 1: Week 1
Sports Marketing and Media
February 12, 2024

2. CAREER CATEGORY: STARTING YOUR CAREER
Short Term Career Goal:
After Graduation, 2025
-Land entry-level marketing job with Launch Potato
•Find connections and send 20 promotional emails to great
representatives within Launch Potato to build my reputation.
Long Term Career Goal:
(2035)
-Use my skills and experience to
create and establish a fantasy
sports merketing/media company
that advances the analytical
thinking of the industry and
creates a larger audience.

3. PROFESSION
Occupation
Managing Editor
Potential Job Titles:
- Project Manager
- Writer
- Assistant Project
Manager
Source: Indeed

4. TARGET AUDIENCE
Digital
Marketing
Agencies
Fortune 500
Company
FantasyPros Non-Profit
Organization
Small Sports
Marketing
Companies
ECommerce
Company
Groups I Most
Relate To, OR
Feel Most
Excited To
Work With
Groups I
Know People
In, OR Already
Have Clients
In
Groups I Have
the Most
Knowledge
About
Groups I
Would FInd
Fascinating to
Learn More
About
Source: Book
Yourself Solid

5. COMPETITION
Joe Henke
Work Experience
12 years as reporter, 1
year as managing
editor at 11Alive.
Education
Broadcast Journalism, B.A.
Mass Communications, M.A.
Noteworthy Experience
Entrepeneur- Worked
on an investigative
series examining voter's
rights issues in
America.
Experience- 12 years
as a reporter working in
many diverse
environments.
Skills & Proficiencies
Video Editing- 14
endorsements
Storytelling- 18
endorsements
Editing- 11
endorsements
Overall Online Prescence
Over 400 connections,
banner not customized.
Professional headshot,
detailed profile, many
recommendations,
premium membership.
Good, 80/100
Gabe Mann
Work Experience
3 years of managerial
experience with two
companies.
Education
Current student
enrolled in Sports
Marketing & Media
B.S. at Full Sail
University
Noteworthy Experience
Wrote lessons for and lead multiple
Bible studies in high school. Multiple
leadership roles within previous
employers.
Skills & Proficiencies
Less than 50 endorsements
Overall Online Prescence
Less than 100 connections,
banner not customized,
normal photo, profile needs
more detail, no
recommendations, regular
membership.
Average, 50/100
Source: LinkedIn

6. IDENTITY Core Values
Accountability
Caring
Consistency
Encouragement
Selflessness
Vision
Increase in fantasy sports
play and analytic studies in
America.
Golden Circle
Why?
Empowering care, encouragement, and selflessness in
our overall culture.
How?
Writing powerful sports stories that will leave people
amazed.
What?
Managing editor for sports organization.
Guiding Principle
The Athletic... "We are here to serve the readers
and our commitment to them is that we will reach
the highest standards of journalism."
Passion
Fantasy sports involvement
and advancement
Super Power
Bringing the best content
surrounding sports in every aspect to
all audience members.
Source: Core Values Discovery Exercise, Core Blast, The Athletic

7. PROMISE
Position
I help the professional organization
increase fantasy sports analytical
understandings to the whole sports
audience with detailed media
storytelling.
Informative Project Manager

8. NETWORKING
2024 FANTASY EXPO
AUG 9-11,2024
CANTON, OH
2024 ATLANTA WRITING WORKSHOP
MAR 16,2024
ATLANTA, GA
Meet industry experts and get
exposure to new writing tactics
from the fantasy elites to grow
my audience.
Learn new writing and editing skills and
gain knowledge that will increase
my range.
Pitch:
Has anyone noticed that sports writing industries need more
specific fantasy writers? I will write and create content that informs
every one of the importance and fun of fantasy sports.
Mentorship: I am seeking a senior-level
marketing/writing professional with at least 10
years of experience in sports writing. Someone
who is a family man and has a good moral
compass.
Source: Fantasy Expo. AllEventsIn

9. DIGITAL MARKETING
Online ID Scores
Volume- Zero
Relevance- High
Purity- Low
Diversity- High
Valediction- Average
Brand Archetype
Girl/Guy Next Door
-To have the incredible
power to create
authentic connections
and make others feel
understood and
included. By using
industry skills to give
customers an
experience of warmth
and familiarity.
Focus Variables: Volume &
Purity
Content Type- Sports blogs and discussion
boards called "In the Game with Gabe" that will
open weekly to my website and social media
pages.
Primary Tools for Distribution- Facebook, Instagram,
and X with promoted ads and links to the website.
LinkedIn connections with other pros and construct
my writing skills to help educate my audience
members even more.
Source: Kayne Putnam, Content Marketing Institute, CoreBlast

10. PROFESSIONAL DEVELOPMENT
TECHNICAL
- SEO
-Complete SEO Foundations Course with
action items
-LinkedIn Learning
-May 2024
- CRM Software
-Complete Nurturing Your Customers
-LinkedIn Learning
-September 2023
TRANSFERABLE
- Professional Writing
- Complete Business Writing Principles
Course with action items
- LinkedIn Learning
- October 2024
- Public Speaking
- Facilitate Safe, Authentic
Communication as a Leader
- LinkedIn Learning
- January 2024
Sorce: LinkedIn

11. REFERENCES
2024 Atlanta Writing Workshop (Saturday, March 16, 2024). (n.d.). AllEvents.in. Retrieved February
14, 2024, from https://allevents.in/dunwoody/2024-atlanta-writing-workshop-saturday-march-16-
2024/200025962630100
Chapter 2: Why People Buy What You’re Selling - Book Yourself Solid Illustrated: The Fastest,
Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate
Marketing and Selling [Book]. (n.d.). Www.oreilly.com.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Customer nurturing: The basics - Marketing Strategy: Nurturing Your Customers Video Tutorial |
LinkedIn Learning, formerly Lynda.com. (n.d.). LinkedIn. Retrieved February 14, 2024, from
https://www.linkedin.com/learning/marketing-strategy-nurturing-your-customers/customer-nurturing-
the-basics?u=50813145
Girl/Guy Next Door Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (n.d.). Kaye
Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-
everyman/
Home. (n.d.). The Fantasy Football Expo. Retrieved February 14, 2024, from
https://thefantasyfootballexpo.com/
The Athletic. (n.d.). The Athletic. https://theathletic.com/edit-guidelines/
Why it’s important for employees to speak up - Facilitating Safe, Authentic Communication as a
Leader Video Tutorial | LinkedIn Learning, formerly Lynda.com. (n.d.). LinkedIn. Retrieved February
14, 2024, from https://www.linkedin.com/learning/facilitating-safe-authentic-communication-as-a-
leader/why-it-s-important-for-employees-to-speak-up?u=50813145