2. Search Engine Optimization (SEO):
• Definition and importance.
• Strategies to improve website visibility and ranking on search
engines.
• Examples of SEO techniques.
3. Social Media Marketing (SMM):
1.Explanation of SMM and its impact.
2.Platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
3.Tips for effective social media marketing campaigns.
4. Content Marketing :
• Definition and significance.
• Types of content: blogs, videos, infographics, etc.
• Strategies to create engaging and shareable content.
• Importance of storytelling in content marketing.
5. Pay-Per-Click Advertising (PPC):
• Explanation of PPC and its benefits.
• Platforms: Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Tips for creating successful PPC campaigns.
• Importance of targeting and budget management.
6. Email Marketing:
• Overview of email marketing and its effectiveness.
• Strategies for building an email list.
• Types of email campaigns: promotional, newsletters, drip
campaigns, etc.
• Personalization and automation in email marketing.
7. Conclusion:
• Recap of the key points covered in the presentation.
• Emphasize the importance of integrating various digital
marketing components for a comprehensive strategy.