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COMPLETE DIGITAL
MARKETING
TRAINING
Delivered by
• Future Connect Training & recruitment
What is Future Connect?
We are a group of companies, working in
training/education, media, and recruitment
sectors.
WHERE
YOU ARE
& WHERE
YOU
WILL
BE…?
Tell us about
your
EDUCATION?
Tell us about
your
EXPERIENCE?
Get Trained
with
Flexible
Payment
Options.
Just Pay the Deposit
Deposit
Set your Instalments with Klarna/Knoma (10/12 months)
Installments
Start the training straightaway
Start
Job Roles you can
apply for after finishing
the training.
 Digital Marketing Assistant
 Social Media Manager
 SEO Specialist
 Content Marketer
 Digital Marketing Manager
 PPC Specialist
 Marketing Accounts Manager
Salaries in Digital Marketing range from 25k to 65k
According to Glassdoor:
Average Salary in Digital Marketing: £40,000
Not only a training but Practical
Experience!!
Real-world scenarios and case studies will be provided to simulate actual
digital marketing situations.
Participants will be given opportunities to apply concepts and theories
learned in the program through hands-on exercises and activities.
Feedback and guidance will be provided to help participants improve their
skills and knowledge.
The training will incorporate real-world tools and platforms commonly used
in digital marketing to give participants practical experience
Choose what you want
Digital Marketing – Marketing
Pack
Marketing Fundamentals
Marketing Analysis
SEO Fundamentals
Social Media Marketing
Google AdWords (PPC)
Email Marketing
Digital Marketing – Full Pack
Marketing Pack – All Modules
+
CRM
CMS And Website Setup
Project Management Essentials
Graphic Design Essentials
Marketing Fundamentals
 What is Marketing?
 History of Marketing
 Future of Marketing
 P’s of Marketing
 Consumer Behavior
 Market Segmentation
 Pricing Strategies
 What are brands?
 Why do Brands Matter?
 Developing new Products and Brands
 Product Life Cycle
 Marketing Lifecycle
 Distribution Channel Overview
 Promotion in Marketing
 Ethics and Laws
Topics to be Covered
Marketing Analysis
 Why Analysis Matter and Stake Holders
 KPI’s
 Competitive Analysis
 7 Dimensions of Marketing Budgeting
and Forecasting
 Google Analytics
Topics to be Covered
S.E.O.
FUNDAMENTALS
 What is S.E.O.?
 Why S.E.O. Matters?
 Understanding how Search
Engines Work
 On Page S.E.O.
 Off Page S.E.O.
 Site Audit
 Keywords Analysis and
Generation Search for Voice
 Local S.E.O.
 Images S.E.O.
 Google Keywords Planner,
Google Trends, Google Search
Console, Google Business
Profile Manager
Topics to be Covered
Social Media
Marketing
Fundamentals
 Facebook Overview
 Facebook Business Manager
 Facebook Pages and Groups Setup
 Facebook E-Commerce Setup
 Instagram Setup and Linking
 Facebook/Instagram Advertising and Ads Account
(Creation and Optimization)
 WhatsApp Marketing Setup
 Facebook, and Instagram Management
 LinkedIn Overview and Page Setup
 LinkedIn Marketing
 YouTube Overview and Channel Setup
 YouTube Essentials
 Hashtags Overview and Utilisation
 Social Media Management Tools (Third Party)
 Other Social Media Platforms
Topics to be Covered
GOOGLE ADWORDS
(PPC)  Google AdWords Overview
 Google AdWords Account Setup
 Google AdWords Ads Setup
 Google AdWords Campaign
Analysis and optimisation
 Google AdWords Integration
and Tracking
 Keywords Analysis
Topics to be Covered
EMAIL MARKETING
 Email Marketing Overview
 Why Email Marketing
Matters
 Email Content
 Email Marketing through
Mailchimp
 Email Automation
 Best practices for
Generating Customer lists
Topics to be Covered
CRM Essentials
 CRM Overview
 Configuring Zoho CRM
Modules
 Understanding Important
Modules and Process Flows
 CRM automation and
Workflow
 Web Forms Setup
 Social Media Integration
Topics to be Covered
CMS and WEBSITE
SETUP (Add-On)  Understanding website
fundamentals
 WordPress Account
Creation
 Setting up WordPress Pages
and Posts
 Customization of Website
 Plugins for Marketing and
other
 WooCommerce Integration
for E-commerce
Topics to be Covered
Project Management
Essentials (Add-On)
 PowerPoint essentials
 Project Management Methodologies
(Agile, Scrum, Kanban, PMBOK, Waterfall)
 Project Proposal Document Preparation
 Project Management Tools
Topics to be Covered
Graphic Design
Essentials (Add-On)
 Understanding how graphics on the
screen works
 Raster vs Vector graphics
 Common Graphic Resolutions and
Ratios
 Composition and colour scheme best
practices
 Canva software overview
 Video Editing basic overview and
software demo
Topics to be Covered
How to Start with the Training?
Online
How to Start with the
Training
You will be given
access to the Portal
Which you will
access at your
convenience, at
your time
WhatsApp group -
for instant
communication
Will not be losing
out on important
information
Online
presentations and
meetings
Zoom one-to-one
support
Online Training
References from the employers
Flexibility of choosing your own timing and
days
MONDAY
To
SATURDAY
10:00 AM
TO
5:00 PM
Advantages of Training in one of our
Branches
Builds A Routine Face to Face
Interaction
Constant
Feedback
Peer Network
Recruitment Support:
(CV building, Interview prep, applying jobs)
We will help
you with
your
Interview
assessment
s
Application Form
http://admission.fctraining.org/
Pricing and Payment Options
Recruitment
is our
Strength
That is why
Over the past 5 months, we have
successfully propelled 672+ candidates
into various careers through our
unwavering support and guidance.
*(Sep –Feb 2023)
Centre
Locations
Finchley
Harrow
Mile End
Hounslow
Brixton
Croydon
Birmingham
Manchester
Online across UK , Middle East

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Complete Digital Marketing Training at Future Connect Training

  • 1. COMPLETE DIGITAL MARKETING TRAINING Delivered by • Future Connect Training & recruitment
  • 2.
  • 3. What is Future Connect? We are a group of companies, working in training/education, media, and recruitment sectors.
  • 4. WHERE YOU ARE & WHERE YOU WILL BE…? Tell us about your EDUCATION? Tell us about your EXPERIENCE?
  • 5. Get Trained with Flexible Payment Options. Just Pay the Deposit Deposit Set your Instalments with Klarna/Knoma (10/12 months) Installments Start the training straightaway Start
  • 6. Job Roles you can apply for after finishing the training.  Digital Marketing Assistant  Social Media Manager  SEO Specialist  Content Marketer  Digital Marketing Manager  PPC Specialist  Marketing Accounts Manager Salaries in Digital Marketing range from 25k to 65k According to Glassdoor: Average Salary in Digital Marketing: £40,000
  • 7.
  • 8. Not only a training but Practical Experience!! Real-world scenarios and case studies will be provided to simulate actual digital marketing situations. Participants will be given opportunities to apply concepts and theories learned in the program through hands-on exercises and activities. Feedback and guidance will be provided to help participants improve their skills and knowledge. The training will incorporate real-world tools and platforms commonly used in digital marketing to give participants practical experience
  • 9. Choose what you want Digital Marketing – Marketing Pack Marketing Fundamentals Marketing Analysis SEO Fundamentals Social Media Marketing Google AdWords (PPC) Email Marketing Digital Marketing – Full Pack Marketing Pack – All Modules + CRM CMS And Website Setup Project Management Essentials Graphic Design Essentials
  • 10. Marketing Fundamentals  What is Marketing?  History of Marketing  Future of Marketing  P’s of Marketing  Consumer Behavior  Market Segmentation  Pricing Strategies  What are brands?  Why do Brands Matter?  Developing new Products and Brands  Product Life Cycle  Marketing Lifecycle  Distribution Channel Overview  Promotion in Marketing  Ethics and Laws Topics to be Covered
  • 11. Marketing Analysis  Why Analysis Matter and Stake Holders  KPI’s  Competitive Analysis  7 Dimensions of Marketing Budgeting and Forecasting  Google Analytics Topics to be Covered
  • 12. S.E.O. FUNDAMENTALS  What is S.E.O.?  Why S.E.O. Matters?  Understanding how Search Engines Work  On Page S.E.O.  Off Page S.E.O.  Site Audit  Keywords Analysis and Generation Search for Voice  Local S.E.O.  Images S.E.O.  Google Keywords Planner, Google Trends, Google Search Console, Google Business Profile Manager Topics to be Covered
  • 13. Social Media Marketing Fundamentals  Facebook Overview  Facebook Business Manager  Facebook Pages and Groups Setup  Facebook E-Commerce Setup  Instagram Setup and Linking  Facebook/Instagram Advertising and Ads Account (Creation and Optimization)  WhatsApp Marketing Setup  Facebook, and Instagram Management  LinkedIn Overview and Page Setup  LinkedIn Marketing  YouTube Overview and Channel Setup  YouTube Essentials  Hashtags Overview and Utilisation  Social Media Management Tools (Third Party)  Other Social Media Platforms Topics to be Covered
  • 14. GOOGLE ADWORDS (PPC)  Google AdWords Overview  Google AdWords Account Setup  Google AdWords Ads Setup  Google AdWords Campaign Analysis and optimisation  Google AdWords Integration and Tracking  Keywords Analysis Topics to be Covered
  • 15. EMAIL MARKETING  Email Marketing Overview  Why Email Marketing Matters  Email Content  Email Marketing through Mailchimp  Email Automation  Best practices for Generating Customer lists Topics to be Covered
  • 16. CRM Essentials  CRM Overview  Configuring Zoho CRM Modules  Understanding Important Modules and Process Flows  CRM automation and Workflow  Web Forms Setup  Social Media Integration Topics to be Covered
  • 17. CMS and WEBSITE SETUP (Add-On)  Understanding website fundamentals  WordPress Account Creation  Setting up WordPress Pages and Posts  Customization of Website  Plugins for Marketing and other  WooCommerce Integration for E-commerce Topics to be Covered
  • 18. Project Management Essentials (Add-On)  PowerPoint essentials  Project Management Methodologies (Agile, Scrum, Kanban, PMBOK, Waterfall)  Project Proposal Document Preparation  Project Management Tools Topics to be Covered
  • 19. Graphic Design Essentials (Add-On)  Understanding how graphics on the screen works  Raster vs Vector graphics  Common Graphic Resolutions and Ratios  Composition and colour scheme best practices  Canva software overview  Video Editing basic overview and software demo Topics to be Covered
  • 20. How to Start with the Training? Online
  • 21. How to Start with the Training You will be given access to the Portal Which you will access at your convenience, at your time WhatsApp group - for instant communication Will not be losing out on important information Online presentations and meetings Zoom one-to-one support
  • 23. References from the employers
  • 24. Flexibility of choosing your own timing and days MONDAY To SATURDAY 10:00 AM TO 5:00 PM
  • 25. Advantages of Training in one of our Branches Builds A Routine Face to Face Interaction Constant Feedback Peer Network
  • 26. Recruitment Support: (CV building, Interview prep, applying jobs)
  • 27. We will help you with your Interview assessment s
  • 29. Recruitment is our Strength That is why Over the past 5 months, we have successfully propelled 672+ candidates into various careers through our unwavering support and guidance. *(Sep –Feb 2023)
  • 30.