2. COMPANY OVERVIEW
NAME OF THE COMPANY Sip and Glee
TYPE OF BUSINESS SOLE PROPRITERSHIP
PRODUCT COFFEE
OUTLET KHANDAGIRI
AREA SERVED BHUBANESWAR
3. VISION
To be the go-to destination for coffee lovers seeking a
fun and inviting atmosphere that fosters community and
promotes sustainable practices.
MISSION
At Sip & Glee Coffee Outlet, we are dedicated to
providing exceptional coffee and creating a cozy and
comfortable space for our customers to enjoy. We strive
to source our coffee beans responsibly and minimize
our environmental impact by using eco-friendly
products and implementing sustainable practices. Our
goal is to create a sense of warmth and connection
among our customers, and to give back to the local
community through charitable partnerships and
initiatives
4. Problem 1- High Operating Costs: Rent, utilities, and
ingredient costs can eat into profits.
Solution- To combat this, cafes can negotiate better deals
with suppliers, streamline operations to reduce waste, and
explore alternative revenue streams like hosting events or
selling merchandise.
Problem 2- Inconsistent Quality: Maintaining consistent
quality in coffee drinks can be challenging.
Solution- Regular staff training, investing in high-quality
equipment, and strict adherence to standard operating
procedures can help ensure consistency.
PROBLEMS AND THEIR SOLUTIONS
5. Problem 3- Competition: Coffee cafes face stiff competition
from other cafes, as well as from chain coffee shops and
convenience stores.
Solution- To stand out, cafes can focus on unique offerings,
exceptional customer service, and creating a
welcoming atmosphere.
Problem 4- Technology Challenges: Keeping up with
technological advancements in payment systems, ordering
platforms, and customer engagement tools can be daunting.
Solution- Investing in user-friendly technology and
providing training to staff can improve efficiency and
enhance the customer experience.
6. USP
Our signature blend of sustainably-
sourced coffee beans, expertly roasted
and prepared to perfection, will leave
you feeling uplifted and energized all
day long.
7. Coffee lovers who appreciate high-quality, sustainably-sourced coffee.
Students and professionals looking for a cozy and comfortable place
to study or work.
Locals seeking a community-focused hangout spot.
Health-conscious customers seeking organic and natural coffee
options.
Tourists and travelers exploring the area.
People of all ages and backgrounds who enjoy a fun and inviting
coffee culture.
Customers who prefer eco-friendly products and sustainable
practices.
Anyone looking for a warm and welcoming place to relax and unwind.
TARGET CUSTOMERS
8. Sales Strategy
• LOCAL PRINT AND BROADCAST MEDIA
• DIRECT MAIL
• DICOUNT CARD
• GURILLEA MARKETING
• SOCIAL MEDIA MARKETING
• WORD TO MOUTH PUBLICITY
Marketing Strategy
• FREINDLY STAFF
• QUALITY SERVICE AND
PRODUCTS
• WELL DRESSED WAITERS
• REFRESHING
9. ECONOMICS PER UNIT EXPENDITURE
PARTICULARS COST(in rupees)
Cup 8
Coffee 2
Sticker 2
Flavour 4
Secret recipe 4
Straw 1
Manpower 2
TOTAL COST 23
MRP 30
GROSS PROFIT 7
PARTICULARS COST(in rupees)
Cup 4
Coffee 2
Sticker 2
Flavour 4
Manpower 2
TOTAL COST 14
MRP 20
GROSS PROFIT 6
11. 1. Starbucks Coffee: A billion-dollar franchise.
2. Koraput Coffee: Better drinks than Starbucks and the locations asthetics .
3. Big up café: Budget friendly
STRENGTH OF COMPETITORS
WEAKNESS OF COMPETITORS
1. Starbucks Coffee: High Price
2. Koraput Coffee: Marketing is not that good .
3. Big up café: Doesn’t have good human resources
13. PROJECTED INCOME
PRODUCT SELL PRICE(Rs)
Coffee(Rs.20/Coffee)
21,600 Cup Coffee sell in
the year
4,32,000
Coffee(Rs.30/Coffee)
15,600 Cup Coffee sell in
the year
4,68,000
TOTAL 9,00,000
PRODUCT SELL PRICE(Rs)
Coffee(Rs.20/Coffee)
21,600 Cup Coffee sell in
the year
6,00,000
Coffee(Rs.30/Coffee)
15,600 Cup Coffee sell in
the year
7,20,000
TOTAL 13,20,000
2nd Year
1st Year
PROFIT=Rs (9,00,000 – 8,80,000)= Rs 20,000 PROFIT=Rs (13,20,000 – 6,00,000)= Rs7,20,000