SlideShare a Scribd company logo
Opportunity
Smooth Mechanics
Well-designed Instruction
Actually taking the course
Goal of eLearning:
Positively Influence Behavior
Contributors:
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Course Promotion = Direct
Response Marketing
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Motivating Someone to
Engage in an Activity for a
Desired Outcome
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Core Elements of
Game Design*
Overarching Elements of
Intrinsic Motivation**
Goals Purpose
Rules Mastery
Feedback Autonomy
Creating …FLOW
* Jason Fox, PhD – The Game Changer
** Daniel Pink – Drive: The Surprising Truth About What Motivates Us
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
The activity is meaningful.
The effort is appropriately
challenging.
Progress is visible.
Creating …FLOW
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Intersection of Game Theory
and Motivation
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Headline (Title)
Lead-in (Description)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Interest (Relevance)
● Created in
1926
● One of most
popular and
successful ads
in history
● Still used as
basis of ads
today
Interest (Relevance)
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
What really motivates
workers?
› Recognition for good
work?
› Incentives?
› Interpersonal support?
› Support for making
progress?
› Clear goals?
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
What really motivates
workers?
Making Progress
“The Progress Principle”
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Where you are
Where you
want to be
“The Progress Principle”
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
 Get out of bed
 Drink orange juice
 Brush teeth
 Make to-do list
 Pay bills
 Get kids to soccer
 See dentist
 Make dinner with an old
tomato and a bag of basil
Immediate Feedback
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
Project Management Certification Series
Community
How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
How to Pass GO and Collect More Virtual Butts-in-Seats by
Gamifying Your eLearning Course Promotion
by Barb Ostapina
Direct Response Copywriter, Marketing Strategist... Gamifier!
© 2015
It was a fun, fast five
minutes, chock full
of good ideas!
Thanks for coming!

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Cets 2015 ls ostapina gamify course promo

  • 1. Opportunity Smooth Mechanics Well-designed Instruction Actually taking the course Goal of eLearning: Positively Influence Behavior Contributors: How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 2. Course Promotion = Direct Response Marketing How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 3. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 4. Motivating Someone to Engage in an Activity for a Desired Outcome How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 5. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 6. FLOW How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 7. Core Elements of Game Design* Overarching Elements of Intrinsic Motivation** Goals Purpose Rules Mastery Feedback Autonomy Creating …FLOW * Jason Fox, PhD – The Game Changer ** Daniel Pink – Drive: The Surprising Truth About What Motivates Us How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 8. The activity is meaningful. The effort is appropriately challenging. Progress is visible. Creating …FLOW How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 9. Intersection of Game Theory and Motivation How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 10. Interest (Relevance) How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 11. Headline (Title) Lead-in (Description) How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015 Interest (Relevance)
  • 12. ● Created in 1926 ● One of most popular and successful ads in history ● Still used as basis of ads today Interest (Relevance) How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 13. What really motivates workers? › Recognition for good work? › Incentives? › Interpersonal support? › Support for making progress? › Clear goals? “The Progress Principle” How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 14. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015 What really motivates workers? Making Progress “The Progress Principle”
  • 15. “The Progress Principle” How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015 Where you are Where you want to be
  • 16. “The Progress Principle” How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 17. Immediate Feedback How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015  Get out of bed  Drink orange juice  Brush teeth  Make to-do list  Pay bills  Get kids to soccer  See dentist  Make dinner with an old tomato and a bag of basil
  • 18. Immediate Feedback How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015 Project Management Certification Series
  • 19. Community How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion – Barb Ostapina © 2015
  • 20. How to Pass GO and Collect More Virtual Butts-in-Seats by Gamifying Your eLearning Course Promotion by Barb Ostapina Direct Response Copywriter, Marketing Strategist... Gamifier! © 2015 It was a fun, fast five minutes, chock full of good ideas! Thanks for coming!