This document discusses how leaders can use stories to inspire and influence others. It provides 5 types of stories that leaders can tell: 1) Challenge stories to overcome obstacles, 2) Connecting stories to relate experiences, 3) Metaphoric stories to articulate concepts visually, 4) Visionary stories to sell grand dreams and influence change, and 5) Cautionary stories to avoid past mistakes. Each story type is explained and an example leader is given to illustrate how that type of story can be used and its impact. The document encourages leaders to incorporate purposeful storytelling in their communication.

1. Leaders
usetoinspire.
5Stories
Greatthat

2. Asleaders
you are responsible for
more than just ‘leading’

3. Talking
comprises 78%
HenryMintzberg
Authorof“NatureofManagerialWork”
of what managers do
with their time.

4. a team of
12
a company of
10,000
or x 1000
Whether you’re leading

5. There are times you’ll have to:
Rally Support
Inspire Action
Sell Your Vision

6. 50% Take-up 1.2 Billion
1,000,000 children
20x Zoom
1.25% inflation
50GHz
1,000 GigabytesFacts & Figures alone
won’t cut it.
30 megapixels 4.5 Million Population
4.5 Million dead
1.25% inflation
Climate Change
20Kwh

7. Great Leaders of all-time
ToldStories

8. Leaders
usetoinspire.
5Stories
Greatthat

9. Story #1
ChallengeStories

10. seemingly insurmountable
obstacles
Overcome
leadersuseitto:
Tweet this!

11. KenCarter
Example:
“Coach Carter”

12. Our deepest fear is
notthatweareinadequate.
Our deepest fear is that we
are powerfulbeyondmeasure.
-CoachCarter

13. Current
state
Perceived
State
New State
How it works

14. Application
Low Morale
Fearful
Powerful
Beyond
Measure
Break the false notion that the
current state is worse that it seems.

15. Story #2
ConnectingStories

16. to their experiences because
‘I’ve been there’.
Relate
leadersuseitto:
Tweet this!

17. J.K.Rowling
Example:
Commencement Speech

18. It is impossible to live without failing at
something, unless you live so cautiously that
you might as well not have lived at all – in
which case, you fail by default.
YoumightneverfailonthescaleIdid,
butsomefailureinlifeisinevitable.
-J.K.Rowling

19. Current
Team state
A worse-off
scenario
Possibility
Related
Experience
How it works

20. Application
Graduation :
Fear of Failure
Rejection from
publishers
Uncertain times
and emotions
Succeed
Tremendously
Find common ground to make
them feel understood.

21. Story #3
MetaphoricStories

22. concepts with mental imagery that
increases retention and understanding
Articulate
leadersuseitto:
Tweet this!

23. BrianDyson
Example:
Farewell Speech

24. they will be irrevocablydamaged.
-BrianDyson
You will soon understand that work is a
rubber ball. If you drop it, it will bounce back.
are made of glass.
these four balls:
FormerCEO,CocaCola
Family,Health,Friends,Spirit
If you drop one of
these....
Leaveontime.GivetimetoFriends&Family.Get ProperRest.

25. CharacteristicsMainsubject
visualsubject
visualsubject
visualsubject
How it works

26. CharacteristicsRelationships
Glass
Flower
Infant
Application
Identify lesson and create visual
analogy to illustrate moral.

27. Story #4
VisionaryStories

28. leadersuseitto:
grandiose dreams that can
potentially influence big change.
Sell
Tweet this!

29. ElonMusk
Example:
Tesla Battery Unveiling

30. andwewilldo.
-ElonMusk
“That’s the future we could have..
That’s the future we need to have.
Zero CO2 emissions: It’s something that
we must do, that we can do

31. Vision
Introduce Gap
Solution
Road Map
How it works

32. Global Warming
Tesla
Batteries
Demo
Application
True
Sustainable
Energy
Sell the dream, with a sturdy
plan on how to achieve it.

33. Story #5
CautionaryStories

34. past or future mistakes that can be
prevented or minimized
Avoid
leadersuseitto:
Tweet this!

35. AlGore
Example:
An Inconvenient Truth

36. andclimatecrisisisReal.
-AlGore
“Here is the truth:
The Earth is round; Elvis is dead; Obama
was born in the United States;

37. How it works
Current State
Resolution
Peril

38. Application
Greenhouse
Effect
Saving the
Planet
Melted Polar
Ice Caps
Offer a clear ultimatum between
choosing crisis or resolution.

39. Recap

40. Start leadingthrough
Stories.
Purposeful

41. Different name. Same awesome team.
We’re now HighSpark.
Visit New Site

42. We’ve helped change makers tell
their stories in a more powerful
way that drives action.
Let us help you too.
Contact Us
Great
Presentations are
no accident.

43. Inspired by this article:
@kristihedges

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