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- 4. 0
- 5. ‘ TOYOTA ZENTIVA COKE „ SONY“ KOZEL ...........
- 6. 1 0 History of people, advertising and media :0
- 7. Seth Godin
- 8. „ We buy ads. You must watch them. “
- 9. „ We buy ads. You have a remote control. You skip them. You are watching a cable channel. “
- 10. „ We send junk mail to your house and spam to your inbox. You delete it. “
- 11. „ We buy banner ads, you ignore them. “
- 12. „ Uh. Oh.” Internet arrived and something even worse has happened.
- 14. We buy search ads. „ We pay by the click. Wow! It works. “ (Seth Godin)
- 15. 2 The loooooooong tail Two options.
- 16. Chris Anderson
- 17. „ Why the Future of Business is Selling Less of More “ Long Tail 80/20
- 19. ETARGET – search long tail in Slovakia CK markíza socialna poist. bailando radio expres den matiek sms plastove okna vub klimatizacia slsp autosedacky pneumatiky o2 recepty kupaliska porno
- 21. 3 Three simple rules of life Why did the complexity appear?
- 22. John Conway
- 23. create destroy live
- 25. Place your company’s message within that scheme . From simplicity a comprehensive system emerges. What is your company saying? What is the competition saying? Rules: The change of media. What are the customers saying?
- 26. 4 Amateur imitates, genius steals
- 27. T.S. Eliot
- 32. 5 We are not target groups We are people
- 33. Jakob Nielsen
- 34. „ People all over the world are experiencing unprecedented levels of empowerment.”
- 38. 6 Ideal measures 40/40/20
- 39. Ilya Vedrashko
- 41. 7 How to do it in our region ?
- 42. Michal Pastier
- 43. “ Do not forward the link to this blog to other people. As soon as your competition arrives here, you’ve got a problem. “ (pastier.medialne.sk)
- 44. Internet 70% vs 20% print JOER case study PPC vs print advertising
- 45. I sneezed on my blog . In one day I received 130 e-mails because of sneezing . Half of those people are today ETARGET’s customers.
- 46. Infinite opportunities Three pieces of advice 8
- 49. martin kováč, ETARGET ján šifra, Neopublic Porter Novelli
- 50. our emails martin.kovac (at) etarget.sk jans (at) neo.sk
- 51. idealne.medialne.sk remember to check our blog