Journey To Bright Ideas
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Innovation is how we make money from creativity. Creativity may be an art, but there is a real discipline to effective creativity and innovation programs.I wanted to define how successful organizations approach innovation: -What type of culture/organization encourages and sustains innovation? -How can you create an organization to support innovation and measure success? This presentation will help you to better understand the factors that drive successful innovation programs. Let me know if my insights help you to learn from high performing organizations.
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Journey To Bright Ideas
- 1. Journey To Bright Ideas ©2013 James Feldman
- 4. How you think is as important as what you Aha
- 5. Create an⊠Aha ©2013 James Feldman
- 6. According To Jim... ©2013 James Feldman Aha
- 7. Learn from others ©2013 James Feldman Aha
- 8. Donât be concerned with what you accomplished Yesterday, or what you did Today, itâs all about Tomorrow that really matters. ©2013 James Feldman Aha
- 9. Itâs about âAHAâ Ideas that make or save money... ©2013 James Feldman Aha
- 10. âAHAâ Ideas license you to⊠Become a Solution Provider Live in the FUTURE Appreciate Unconventional WISDOM Forget Permanence Change your FOCUS Get excited and accept RISK And think about⊠âClear and Presentâ Opportunities ©2013 James Feldman Aha
- 15. Five Stages in the Decision Innovation Process (1) KNOWLEDGE DISCOVERY (5) (2) CONFIRM PERSUASION ACTIONS DISCUSSIONS (4) (3) IMPLEMENT DECISION TO CHOICES ACCEPT/REJECT ©2013 James Feldman
- 17. Journey To Bright Ideas ©2013 James Feldman
- 18. âGreatâ isnât good enough. You must create Competitive Distinction.
- 19. âIn order to be irreplaceable, one must always be different.â Coco Chanel ©2013 James Feldman
- 20. Why do we need more Innovation? ©2013 James Feldman
- 21. Why are your clients buying from you now? Why are they staying with you? Why not? Why are you pressure driven instead of purpose driven? Why are your clients loyalty neutral? Why are you competing on price, product, process? ©2013 James Feldman
- 22. What am I doing differently tomorrow that will obtain better results than I achieved yesterday?
- 23. Make a list of the ways that you believe your clients can tell the difference between YOU and the competition. ©2013 James Feldman
- 24. Journey To Bright Ideas ©2013 James Feldman
- 25. Cornerstones of Innovation Donât let what you think you know, prevent you from learning what you need to know. Change Improvement Growth Profit Competition Acceleration Increases Decreases Problems Goals ©2013 James Feldman
- 26. The types of Innovation cultures Be ridiculous & willing to fail. Create a passionate & inter-connected Innovation discussions. Have a strong internal focus. Keep the pipeline flowing. ©2013
- 28. From efficiency; Business As Usual (BAU) to to disruption; Innovation As Usual (IAU)
- 29. Whatâs your vision? ©2013 James Feldman
- 30. Knowledge is free. Wisdom has a price. ©2013 James Feldman
- 31. What is the ULTIMATE Competitive Advantage a client could gain from YOU? ©2013 James Feldman
- 32. Better Results. Better Outcomes. Competitive Advantage.
- 33. How do you intend to position or distinguish yourself from your competitors? How can you use Innovation to support those goals? ©2013 James Feldman
- 34. How are you working on YOUR business⊠DifferentlyâŠto enhance profit? To upsell? To provide better service? What keeps you awake at night? ©2013 James Feldman
- 35. Whatâs the most innovative practice, service, or product YOU launched in the last year? What product or service would you eliminate if you had to get rid of âdead weightâ?
- 36. Are you giving away your best ideas? Clients pay for solutions not suggestions.
- 37. If you were starting from scratch, and there were no hindrances, no obstacles, and no limit to your resources, if anything was possible, what would you do differently?
- 39. The secret is applying the information you have in a way that benefits your clients. ©2013 James Feldman
- 40. Champion creativity and Innovation will follow ©2013 James Feldman
- 41. See a Need. Fill a Need. ©2013 James Feldman
- 42. Few of us can rely on the past⊠we have to invent our own future. ©2013 James Feldman
- 43. Threat of new entrants Are there important forces that shape YOUR competition? Bargaining power of buyers Rivalry among existing competitor s Menace of substitute products or services Bargainin g power of suppliers ©2013 James Feldman
- 44. Chooses to do things differently ©2013 James Feldman
- 45. Can you personalize the experience? The New Breed of client ©2013 James Feldman
- 46. what if? why not? whatâs next? whatâs Possible? ©2013 James Feldman
- 47. Success comes from turning problems into opportunities. ©2013 James Feldman
- 48. Are YOU slow to change? ©2013 James Feldman
- 49. Who do YOU hunt? ©2013 James Feldman
- 50. Be part of how your client wins business using your solutions.
- 52. People do not default up! Sell from top down not bottom up.
- 53. Is YOU ready for change? ©2013 James Feldman
- 54. Failure is the first cousin of success ©2013 James Feldman
- 55. If failure is not an option, NEITHER is Success. ©2013 James Feldman
- 56. Wealth is not gained by perfecting the known, but by seizing the unknown.
- 57. clients want the product of your product. ©2013 James Feldman
- 58. People buy from people they trust. Build trust and price isnât an issue. ©2013 James Feldman
- 59. Now I know what I will be doing differently tomorrow to obtain better results than I achieved yesterday. Investigate, Innovate, Initiate ©2013 James Feldman
- 60. Beware of Distractions⊠disguised as Opportunities. ©2013 James Feldman
- 61. Aha You PROVIDE solutions⊠not deliver products. You CREATE value⊠not provide services. You ENGAGE your clients'⊠not sell to them. You are PROBLEM SOLVERS⊠that charge for your wisdom. ©2013 James Feldman
- 62. Logic makes people think. Emotions make people act. ©2013 James Feldman
- 64. Share Your Bright Ideas /in/jamesfeldman @ShiftHappensNow #shifthappens /shifthappensnow ShiftHappens.com or call 312-527-9111
Editor's Notes
- Today, I am going to challenge you. I want to talk about your future. We live in an age of extraordinary Innovation. We accept a pace of change that even our most recent ancestors could not have imagined. Almost anything is possible and almost everything is available.  It is easy to be an expert in the future realm, since I, like you, have no exceptional experiences with the future-or any experience at all for that matter.  I hope to provide you with a view that ultimately proves to be so compelling that you can never see thing in quite the same way again I have gathered insights and examples that may make you uncomfortable, challenge your assumptions, and force you to see your own potential. Change keeps picking up speed. Before your organization can finish getting adjusted to one change it gets hit with several others.Despite the improving economy, weâll continue to struggle with difficult challenges in 2014.
- The intuitive, fast moving side of our mindshas far more of an effect on our decision makingthan we realize.
- The challenge, of course, is to overcome the misconceptions surrounding Innovationwith a goal of making Innovation a cultural phenomenon which can be enhanced or inhibited by leaders, culture, and strategy.There is a perception that Innovation is a threat to the status quo,to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits.Large companies regularly have an Innovation strategy that is aligned with their overall corporate strategy.Small companies often donât have an Innovation strategy which will be detrimental to their future Innovation success.Innovation should be dedicated but not insulated in order to leverage cross-functional resources.And thatâs becauseâŠ.
- Thereâs a tendency in most industries to bePart of a scene. This provides little of the supportNeeded for professional development. Today, to succeedYou need to know a wide array of people. Then you go âinside the boxâ to do your 3D Thinking.
- what stifles Innovation are two barriersBusiness as usual and middle managers
- Innovative thinking- takes place inside the box InvestigationIdentificationIdeationAcceleration is outside the box ImplementationImpact
- 1. What is Innovation?2. Who needs or wants more Innovation?3. When do people need more Innovation?4. Where do people need more Innovation?5. Why do people need to be more innovative?6. How can people be more innovative?7. What blocks or stops Innovation?8. Who blocks or stops Innovation?3-Repeat, refine, reflect. Before you work on any solution try the three âRs.â4-Determine how you will solve the problem. Determination is the reason most companies donât impact their bottom line. They often solve problems, identify opportunities, resolve conflictsâin their mindâand never act.
- Create a passionate and inter-connected Innovation department. Effective innovators had a higher degree of volunteers, selected high achievers for the department and had more functional diversity. Keep the connections between Innovation and the rest of the organization strong by having regular check ins during development phases as well as involvement from Innovation after the product launches.There are two main kinds of cultures. Unsuccessful with less than a 50% success rate in the introduction of new offerings.And successful, relentless innovators,â who make Innovation not only a priority, but an integral part of their business models, or risk being overtaken and surpassed by their competitors. They have over a 50% success rate in the introduction of new offerings.
- Innovation is a defined process commonly used to achieve measureable objectives.The value of Innovation comes from achieving new levels of results that would not be obtained through continuous improvement identify trends and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios.My goal is to help organizations achieve Innovation, remain viable and competitive, and create a more constant flow of Innovation.Â
- What is BAU? BAU is all the norms inside your company that govern how your company operates. Are all kinds of changes and circumstances we canât control that exert their own force and shift us sideways.Thereâs a ton of room for growth in that unplanned space.Innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing.â Ever-increasing focus on efficiency creates an Innovation trap: the more efficient BAU becomes, the more the firm seeks to protect and isolate BAU, leading to less and less Innovation.It's no longer about cost cutting, outsourcing, or efficiency; it's about Innovation. Time to think 'inside the box' and create new products and services.  Jim asks the audience "If you were starting from scratch, and there were no hindrances, no obstacles and no limit to your resources, if anything was possible, what would your business look like?"It is not enough to have a good idea or to find the best ideas lurking within a company - a company must be able to overcome BAU.The most important factor sustaining Innovation is an operating model that considers Innovation as âbusiness as usual (BAU).Innovation is a strategic choice rather than an act of fate.
- At this point, I am pleased to tell you my interviews with some of your industry leaders told me that conditions are improving for small businesses.Donât stay within the lines that were drawn years ago.Turn the paper sideways and change everything.The most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.As you encourage your people to display Innovation and creativity, be prepared for mistakes. Acknowledge the mistakes, learn from them, and then try again. When people know that mistakes are part of the process, they'll be more open to take risksand think in new directions. Remember, failure and Innovation are related. Success only comes when you learn from failure.Focus is the ultimate power that can change the way we think, the way we feel, and what we can do.When we change our focus, we change our lives.
- My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.
- The goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation. Simply put: everything thatâs necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP processÂ
- The goal of an Innovation approach is to bring the operating model back into balance and focus on both efficiency and Innovation. Simply put: everything thatâs necessary for Innovation to succeedthreatens the existence and sustainability of the long-developed SOP processÂ
- My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.
- My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.
- My focus is how to shift from business as usual to Innovation As Usual.Business as usual stymies Innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things.
- The key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.Â
- There are many reasons firms can't sustain Innovation. These include everything from a "project" rather than "capability" mindset to fear of failure,to a lack of resources, and uncertain support from executives.Today I want you to think about your company's fundamental approach to doing business.Is it âoutside the box?â If itâs outside the box you canât see the problem.You canât see the side of the box. You can see the components that make up the problem.And your back is to your potential audience.You need to go inside the box.Move the components around. Get them out of the shadows. And discover and gather information.
- For years the meetings industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details but lost the ability to target the experience to the audience. Itâs all about the audience not them!The improvements in those details have not taken the meetings industry to the next level. In fact, many conferences are still suffering because the attendee experience has not changed in 30-50 years. Itâs become stale, predictable and status quo or as Business As Usual.Itâs time for the industry to make an intentional and radical leap to take the meetings professional out of department silos and into a more holistic, strategic and creative planning professional.
- â A typical 21 year old has played 5,000 hours of computer games, exchanged 25,000 emails, SMSs and chat messages, has used a cell phone some 10,000 times and spent 3,500 hours on line. Cell phones in the last decade have gone from big single purpose telephones to small smartphones. Now they are getting bigger to accommodate videos, photos, and tactual keyboards.  Yet to many of you in this room these are developments that you expect to deal with but find it uncomfortable.    Â
- The most successful people will adapt their role to provide value in collaborative relationships.What stops most companies from Innovation is hesitation due to uncertainty.Our value is measured by the size of the problems we can solve.In our short time we share today, I want you to find at least three concepts that unleash the unlimited possibilities that result in new profits for your organization. Â â The time to make a change is now! Â
- You cannot learn about what they want second hand. You must take actionâŠquick action on those ideas that have merit. Innovative thinking distinguishes the best companies from the also-rans. Truly innovative companies encourage their employees to think creatively, to develop new ideas, and to offer unique solutions. The company that encourages creative change has many resources at hand when faced with new challenges.Opportunities will be waiting for you if you can overcome any resistance to new ways of thinking. What stops most companies from Innovation is hesitation due to uncertainty. But when you cast aside uncertainty and Start to ask âWhat If,â you will unleash the unlimited possibilities that result in new profits for your organization.
- Choose to do things differently.You have to take action and apply the principles of âriskâ management.
- Am I hunting elephants or rabbits? Who is our customer?Why would they buy from us?What is my business?Why would I work here?Am I happy doing what I do?Where do the profits in your business come from? What are the areas where you beat the pants off your competitors? Why do clients seek you out? These are the critical areas of success -- and you'd better be darn good at them.
- The building blocks of Innovation culture comes with its own set of components that allows a company to develop a culture that motivates employees to innovate. The building blocks are Imagine is about determining the vision for your Innovation culture including purposes and objectivesInspire-is about engaging employeesInstill-centers on having the right mechanisms including resource commitment, structure and teamsInvolve-focuses on bringing the entire organization on board with training of all the employees, communication, and leadership guidelinesUltimately, culture is about the value, norms, and attitudes that exist in the organization and theyâre the driving force of Innovation success.
- The key management issue is understood to be overly focusing on cost-cutting, efficiency, outsourcing and off-shoring jobs to foreign countries.Thereâs never been more data and itâs never been more important.Itâs behind every business decision. If Innovation is the goal how do you get there?Does your organization have an Innovative VisionHave they established a strategic Role for InnovationIs there an established Success CriteriaAll this can be accomplished if you Simplify--Go âinside the box.âÂ
- Study failure as closely as you study success.Why did you miss the markâidea, execution, support?How can you invert those results if you were doing it all over again?Crystallize the key lessons learned.Try again.
- Focus on the customerâs needs for ideas, not what management wants.Understanding those needs and frustrations will allow them to focus on Innovation efforts that really matterto consumers/consumers. Apple makes 46 products. Mac products 6IPOD 5Iphone 2Software 17Accessories 16
- Two words often describe products. They are so loosely used by the average sales person that they often say them together really fast, almost as if they were one word "features & benefits.âFeatures are unique characteristics that your product has to offer a customer. Without Features your product would look just like everyone else's product in the marketplace.Benefits-the product of the product- are what the unique characteristics of your product can actually do for a person or business.What your customer sees are features, what they use are benefits.Features just fill the prospects needs. Innovation should show how the benefits will actually improve that person's business or improve their life.The customer wants the product of your product.
- As experts in your business, you know that it requires agile management to make changes quickly so that the company can manage more entrepreneurially. You provide focus. You offer concentration. You deliver commitment and determination. Your big visions move people. You are in the fast lane and either you winning big or you lose even bigger. You do not permit your associates to concentrate on the past but point out what the possible positive potential holds for them. I am not going to candy coat it. I know you have a tough job. This is a potent strategy to help you handle the pressure of change. Something powerful. Useful. Replicatable. Something you can use to further your business goals. That is rightâŠvalue.