The document discusses influencer marketing and how brands can reward customer loyalty through social sharing. A survey showed that most respondents would share positive brand moments with friends on social media if a trusted brand rewarded their loyalty. While over 75% said they would share, some were unsure or would not share depending on the type of brand promotion or initiative involved. Nearly half of respondents were most likely to share for sales promotions, competitions, or CSR efforts by brands.

6. Influencers

8. If a trusted Brand rewards your loyalty, will you share the
moment with your friends on social media?
I promise my friends will be the first to know if you do good.
Sales
Yes
No
Maybe
10.1%
78%
11.9%

9. Yes
No
Maybe
.
Yes
No
Maybe
28.8%
11.9%
59.3%

10. Sales Promotions Product Launch Product Survey Competitions Brand CSR Others None

12. Yes
Maybe
No
47.5%
44.1%
8.5%