Google Analytics: Measuring Interactions.

1. Rohan Dighe, Social Apps Developer, Founder & CEO Beyond Pageviews: Measuring Interactions

2. What about iPhone apps, how to? Future? Lets meet outside…

3. How works?

4. <script type=&quot;text/javascript&quot;> _lkpid = &quot;bfa21ca532a19b85ddcbd6c41acdd5b8&quot;; _lkenc = &quot;0&quot;; </script> <script type=&quot;text/javascript&quot; src=&quot;http://cdn.lookery.com/j/pub/look.js&quot;></script> <script src=&quot; http://www.google-analytics.com/urchin.js &quot; type=&quot;text/javascript&quot;> </script> <script type=&quot;text/javascript&quot;> _uacct = &quot;UA-3815638-3&quot;; urchinTracker(); </script> Urchin.js Google's service was developed from Urchin Software Corporation's analytics system, Urchin on Demand (Google acquired Urchin Software Corp. in April 2005).

5. ga.js <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-3815638-6&quot;); pageTracker._trackPageview(); } catch(err) {}</script>

6. But we don’t want pageviews!!

7. In a web without, Pageviews, How do we measure interactions?

8. Today we explore… How does it all work? Javascript/AJAX Flash ActionScript

9. <a href='http://www.mgt_sys.com' onclick=&quot;javascript:urchinTracker('/outgoing/mgt_sys');&quot;>www.mgt_sys.com</a> Series of fortunate events.. on click on mouseout on drag

10. Funneling Can also be trackable points or steps in conversion funnels -Eg-tagging the ‘next’ button in each step of an Ajax shopping cart can show you where in the checkout process users are abandoning their carts.

12. Lets See if we can solve some of their key issues… Anthony says “For all standard pages, where there are links, I'm not worried. We're an AJAX and JS heavy site, and that's what I need some help with.”

14. Will analytics work on localhost? NO

15. Will only work with websites Which have a fully qualified domain Name. The following domain would not work with Google Analytics: Localhost/epikone/myintranet The following will work with Google Analytics mynetwork.net localhost.com epikone.com

21. A Few things to look @ http://en.wikipedia.org/wiki/Google_Analytics http://code.google.com/apis/analytics/docs/ http://analytics.blogspot.com/

22. Contact Me  Email: [email_address] Tel: +91 9890326596 http://www.twitter.com/rohandighe