A keynote presentation from the Full digital conference 2023, where we were discussing whether AI could poses a threat to the CMO's role in the future. We explored which functions of the CMO could be replaced by AI, how AI can enhance their capabilities, and importantly, where CMOs must hold their ground as AI won't be able to assist them in the foreseeable future. In a short 12 minutes, with the help of the new ChatGPT GPT-4 engine, with its real-time web browsing, image generation with Dalle 3, and the ability to directly upload any file into ChatGPT for its analysis, we accomplished the following: - Decided on a product idea and identified a niche target audience - Developed our go-to-market strategy - Created a brand name, with an available domain - Drafted a PR/FAQ document outlining a clear value proposition - Designed a logo and our first set of banner ads - Constructed website copy and built an actual website - Selected a mix of marketing channels for our initial campaign - Outlined the team structure and prepped for the hiring phase - Analysed performance, gaining insights into potential improvements - Crafted a tactical plan for the following week, drawing from our research findings.

1. AI
(powered)
CMO
Regimantas Urbanas

2. Hi, my name is
I’m CMO @ Surfshark ex-Googler
Experienced marketeer, team leader, speaker,
tech addict, AI enthusiast, OKRs evangelist,
geek (and a retro gamer 👾 of 8 & 16 bit era).
I have travelled to 58 countries 🌏 (and intend
to visit at least 100 in my lifetime).
Studied in LT 󰏹, UK 󰏅 & USA 󰑔
Lived & worked in LT 󰏹, IE 󰏚 & PL 󰐤
Regimantas Urbanas

3. AI is the biggest
revolution since
the birth of the
internet

4. It seems like ChatGPT
has been around forever,
right?…

5. It has actually been just 10 months since we have it
Last week
Launch of
ChatGPT
The slowdown

6. Yet it already is the fastest
adopted technology in the
history

7. Valuation and revenue are
following the mass adoption
January 23rd, 2023 October 12th, 2023

8. The sh*t got real with GPT-4
September 20th, 2023 September 27th, 2023

9. The sh*t got real with GPT-4

10. The role of the CMO nowadays

11. 1st step. “Hiring” the right AI CMO persona

12. 2nd step. Deciding on a product idea ✅

13. 3rd step. Laying out the go-to-market strategy ✅

14. 4th step. Picking the & validating the niche ✅

15. 5th step. Choosing the brand name / domain

16. 5th step. Choosing the brand name / domain ✅

17. 6th step. Preparing PR/FAQ document✅

18. 7th step. Create logo for the new company

19. 7th step. Create logo for the new company ✅

20. 8th step. Create a website (copy & design)

21. 8th step. Create a website with Pineapple ✅

22. 8th step. Create a website with framer.com ✅

23. 9th step. Create ad creatives

24. 9th step. Create ad creatives

25. 10th step. Define the marketing mix

26. 11th step. Define the team structure

27. 12th step. Hire the best PPC specialist

28. 12th step. Interpret & analyse the performance report

29. 12th step. Interpret & analyse the performance report

30. 13th step. Guide on the future tactics, based on data

31. What have we accomplished in the last 10 minutes with AI
● “Hired an AI CMO”
● Decided on a product idea & niche
● Laid down our go-to-market strategy
● Created a brand name (with available domain)
● Crafted PR/FAQ document with a clear value proposition
● Designed and logo and first banner ads
● Built website copy & design
● Agreed on a marketing channel mix for the 1st campaign
● Defined the team structure & prepared for the hiring part
● Analysed the performance, got insights at what could be fixed
● Set a tactical plan for the next week, based on the findings from the
research

32. Back to where we have started - the role of the CMO

33. Which areas could be replaced/enriched by AI?

34. Thank
you!