6. Why Google Analytics? Free (requires a Google Account) Helps you measure Data from Google Access – can add user or admin access to other Google Users Easy reporting and exports
7. Set Up Requires a Google Account Add code on every page, in header
8. How Does it Work? Google tracks every time Javascript code is loaded Updates about once an hour
9. Using a CMS? Google Analytics for Wordpress Google Analytics for Drupal
40. Metrics Visits Compare month over month and year over year if possible Be aware of seasonal trends Traffic Sources Keywords – both all and non-branded Visitors Average pages per visit Time on site Bounce rate